Football Community handbook

Community and Live take the field All eyes are watching Russia this summer, creating unique opportunities to get your fans closer to the action and to grow your channel with Community and Live. Below you’ll discover the unique tools available to you this June, find inspiring examples, and learn how to transform your Community tab into your own supporters’ section. Don’t forget to add the campaign hashtag #YouTubeCheerOn to your posts!

Cheer with your squad

Go live with unique filters

Custom content to excite

Excite your fans and increase engagement with a steady stream of football related posts. The more consistent you are, the more people will want to connect, converse, and cheer along with you.

Surprise your viewers with exclusive football-themed filters that only appear when you go live. Whether you’re in the crowd or in your living room, they’re perfect for letting your fans know you’re just as fired up as them.

We’re handing out custom team-inspired artwork for you to share with your community and get them excited for your country’s run this summer. Stay tuned for more info. 2

Community in action Check out some examples of how to use Community and get inspired.

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Help fans participate with polls Create a poll asking your fans “Where should I go Live during today’s match?” Make sure all of your answers are ideas of something you already plan on filming. Get creative with answers that could range from “At one lucky fan’s home ” to “At a rival pub”. It’ll being your fans closer to the action, and you closer to them.

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React with your fans Use your Community tab as a place to cheer alongside your fans by posting a GIF/image of your reactions during moments of high drama in the match. Your audience wants to share their thoughts too, so follow up with them and ask what their opinion is of what just happened. It’s a consistent way to interact with and entertain your fans, and allows them to feel like you are right in the stands next to them.

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Share the drama live Your fans want to celebrate with you, so be ready to go live whenever the occasion arises- like at a home watch party, a pub, or even in the middle of the street. These are captivating places to go live when someone scores that big goal, and your fans will appreciate being able to get in on the fun.

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