For BizRate.com, There is No Comparison When it Comes to Advertising Online Overview Bizrate.com's mission is to be Earth's best marketplace. So when they needed help expanding their customer base, they searched for an advertising program that would match their expertise in bringing buyers and sellers together. The path led directly to Google's keyword-based advertising. Google helped find keywords relating to a long list of items in Bizrate.com's inventory, so users searching for those products would find Bizrate.com ads about them. According to Bizrate.com, the results were without comparison.
Objectives • Drive qualified traffic to BizRate.com's online comparisonshopping marketplace and in turn, increase the volume of visitors to BizRate.com merchants. • Lower the cost per click and cost per conversion compared to other online campaigns. • Build brand awareness of the BizRate.com site.
Campaign Description • Google worked with BizRate.com to identify dozens of highly relevant keywords such as "Sony", "televisions" and "golf clubs". • Displayed BizRate.com enhanced text links at the top of result pages for searches on relevant topics; reached customers as they gathered information for purchase decisions. • Optimized BizRate.com's creative to maintain campaign strength and improve performance over time.
Client Comments "Google's advertising operations team worked very hard and delivered outstanding service to our account. They did an excellent job rewriting creative to improve performance."
Results • Google's premium sponsored links garnered clickthrough rates more than 10 times the industry standard. • Google's creative optimization service increased the average clickthrough rate 150 percent in three months. • Google visitors returned to BizRate.com more often than visitors acquired through other sites. • Pleased with the response to their ads, BizRate.com increased their advertising buy on Google by 30 percent in the next quarter.
For BizRate.com, There is No Comparison When it Comes to ...
Bizrate.com's mission is to be Earth's best marketplace. So when they needed help expanding their customer base, they searched for an advertising program ...
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