Gamebasics spurs app growth in 10 markets with Universal App Campaigns “After a short period of testing, most of the installs we delivered with Universal App Campaigns were at or lower than our target CPI, and we were seeing great results even in our harder-to-reach markets.”

- Jordy Oosting User Acquisition & Monetization Manager, Gamebasics

Goals

Results

• Drive a high volume of installs at a target CPI

• 400,000 installs in 2 months

• Target new markets

• Average CPIs 15% lower than other channels

Approach

• Successful app growth in 10 markets

• Adopted Universal App Campaigns and set CPI targets • Selected 10 markets to target

Gamebasics spurs app growth in 10 markets with Universal App Campaigns

400,000 new downloads in two months

“After a short period of testing, we were able to continue running only successful campaigns. Most of the installs we delivered with Universal App Campaigns were at or lower than our target CPI, and we were seeing great results even in our harder-to-reach markets—in countries where it was normally quite hard to get high-quality users. We were impressed and pleased with the results.”

- Jordy Oosting User Acquisition & Monetization Manager, Gamebasics

15% lower CPI compared to other channels

Expanded into 10 new markets

Gamebasics spurs app growth in 10 markets with Universal App Campaigns

acquired

400k

10

new users in 2 months

countries with app growth

Gamebasics spurs app growth in 10 markets with ... Services

“After a short period of testing, most of the installs we delivered with Universal. App Campaigns were at or lower than our target CPI, and we were seeing great results even in our harder-to-reach markets.” Gamebasics spurs app growth in 10 markets with. Universal App. Campaigns. - Jordy Oosting. User Acquisition ...

296KB Sizes 1 Downloads 312 Views

Recommend Documents

Yummly's word of mouth app growth with App ... Developers
Android platform. Solution. With App Invites, Yummly users can recommend the app with their family and friends who love to cook or are interested in food.

Yummly's word of mouth app growth with App ... Developers
Company. Yummly helps answer the question we ask ourselves everyday “What's for dinner?” Yummly matches over 1 million recipes to create a personal food experience that finds the recipes you want, when you want them, from thousands of the world's

Yummly's word of mouth app growth with App ... Developers
Solution. With App Invites, Yummly users can recommend the app with their family and friends who love to cook or are interested in food. Moreover, users can share specific recipes, dinner ideas, or shopping lists, giving invites context and personali

Driving Growth With Measurement in a Mobile World Services
It's producing actionable recommendations and helping align leaders with well-framed business ... effective when it is flexible and actionable, with a focus on business outcomes. Driving growth ..... approaching problems in a way that is nimble and e

Driving Growth With Measurement in a Mobile ... - Services
Because of mobile, consumer behavior has changed and the purchase journey is no longer a simple, linear experience. Like you, the vast majority of consumers today don't just walk into a shop to find the information they need, or even to make a purcha

Showcase App Services
The Showcase App is a new feature for Hangouts. On Air (HOA) that allows creators to direct users to websites, merchandise, YouTube videos and Google Play content right from an HOA. This is a great way to help viewers discover additional content rele

Fabulous' word of mouth growth with App Invites Developers
Company. Fabulous is a research-based app, incubated in Duke University's Behavioral Lab, that helps in- grain Healthy Rituals into your life. Fabulous works ...

Yummly's word of mouth app growth with App Invites - Firebase
Moreover, users can share specific recipes, dinner ideas, or shopping lists, giving invites context and personalization. With App Invites, installation rates were. ~60% higher compared to other sharing channels. Find out more about. App Invites at: g

Understanding Your App Users with Google ... Services
25B+. # of mobile apps on Google Play. # of apps downloaded from Google Play. Mobile app revenue1 expected by 2016. $46B. # of mobile apps on Apple iTunes ... Google Confidential and Proprietary 13. Slacker Radio: Beating ROI goals with analytics. 70

App engagement checklist Services
Get the latest tips and best practices in our Playbook app. Feature testing. How do you test optimization ideas? Smart feature releases. How do you release new features? Great onboarding. How can you make your onboarding faster & more seamless? Succe

App engagement checklist Services
Get the latest tips and best practices in our Playbook app. Feature testing. How do you test optimization ideas? Smart feature releases. How do you release new ...

in combination with growth regulators
rice hybrid in response to nutrient management practices and growth regulators. Rice hybrid TNRH-17 showed a good ... based problems such as low irradiance, low temperature and incessant rain. The degree of .... 芒8 日盟一C只S ※ 然3 凉冷然

Tapping into Mobile App Engagement - Services
Tapping into Mobile App Engagement | Increasing User Engagement for Your Mobile App. 2. Track Beyond The Install ... to the starting screen of your app. Work with your development team to set up custom .... If you'd like to learn more about promoting

Tapping into Mobile App Engagement Services
3 Set up custom deep links that will take folks directly to the parts of your app. Why: Make it easy for your users to perform a specific action once they click through your ad. 4 Re-engage your app users across display and search. Why: Reach users w

Tapping into Mobile App Engagement Services
A description for this result is not available because of this site's robots.txtLearn more

Tapping into Mobile App Installs Services
A description for this result is not available because of this site's robots.txtLearn more