Approach: Use of Rules to automate daily tasks Results: 60% time savings for specific tasks

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Generic keywords require large amounts of attention and optimisation to ensure profitability. After utilising automated rules within DoubleClick Search we were able to free up 60% of our time on specific tasks, and then reinvested the time we gained back on the areas that provided the biggest return: optimisation and strategic planning for HP. -Daniel McMillan, Account Director, Performics UK Google confidential

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