Google Surveys 360 is a self-serve market research tool that enables you to easily create online and mobile surveys in order to uncover consumer insight.
• Gain industry insights specific to your client’s business or target market
Google aggregates the responses and insights are automatically created, freeing you from the burden of more difficult analysis.
• Target surveys to get feedback on campaigns to make adjustments in real time • Test creative to optimize your investment
You can gain deep industry insight, understand a certain demographic, and get a read on what is top of mind to consumers in only a matter of days with results that are representative, robust, and validated for a fraction of the cost of traditional research. Here’s how many agencies are using Surveys 360 to deliver data-based decisions and recommendations in real time:
Pitch, Win, and Grow Client Accounts Gain an edge by delivering unique industry insights specific to your client’s business or target market. Speedy results allow you to challenge assumptions or uncover new insights that can help win new accounts. Using Surveys 360, ZenithOptimedia in the UK was able to turn a hypothesis into a proven insight. They discovered that the week after payday was when spend on goods and services was highest, especially for 18-34 year olds. Using this insight, they advised their client to implement a strategy, with premium product campaigns running after payday, and discounted product campaigns leading up to payday.
OVERVIEW | Google Surveys 360
Campaign Insights Use data to learn what works and what doesn’t work to adjust campaigns in real time. Understand your target market to optimize campaigns using feedback from targeted surveys that you can run pre-, mid-, and post- campaigns. Discover the impact your ads have on key metrics such as brand awareness, consideration, and purchase intent.
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new strategy â run premium product campaigns after payday and discount product campaigns leading up to it. PRODUCT OVERVIEW. About Google Marketing ...
With Surveys, design your survey and define your audience, then get results in a fraction of the time it takes to complete traditional research. With an easy-to-use ...
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May 23, 2017 - Google Surveys is a market research platform that surveys internet and smartphone users. Since its launch in 2012, Google Surveys has evolved in several ways: the maximum ques- tions per survey has increased from two to 10, the online
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Google Attribution 360, part of the Google Analytics 360 Suite, bridges the gap by connecting online marketing and offline conversion data. Matching online touch points with offline conversions reveals the full impact of digital marketing, whether co
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