Administrative​ ​Procedure​ ​159

GRAPHIC​ ​AND​ ​TEXTUAL​ ​STANDARDS​ ​FOR​ ​CORPORATE​ ​IDENTITY Background It​ ​is​ ​essential​ ​that​ ​the​ ​district’s​ ​visual​ ​identity,​ ​as​ ​presented​ ​to​ ​the​ ​public,​ ​is​ ​clear​ ​and​ ​consistent at​ ​all​ ​times. Graphical​ ​and​ ​textual​ ​standards​ ​regarding​ ​the​ ​use​ ​of​ ​the​ ​district’s​ ​logo​ ​and​ ​other​ ​means​ ​of identification​ ​are​ ​a​ ​means​ ​of​ ​ensuring​ ​that​ ​identity.​ ​These​ ​procedures​ ​are​ ​developed​ ​in​ ​support of​ ​Board​ ​Policy​ ​#1. Procedures 1. The​ ​district​ ​logo,​ ​or​ ​its​ ​namebar,​ ​including​ ​its​ ​typestyle,​ ​size​ ​and​ ​colour​ ​shall​ ​appear​ ​on​ ​all documents​ ​generated​ ​in​ ​schools​ ​and​ ​departments​ ​that​ ​are​ ​intended​ ​for​ ​public​ ​circulation and​ ​on​ ​all​ ​district​ ​means​ ​of​ ​communication​ ​and​ ​other​ ​items,​ ​including​ ​but​ ​not​ ​limited​ ​to: Letterheads Pamphlets Newsletters Public​ ​Notices Advertisements Calendars Locally​ ​produced​ ​videos,​ ​CD-ROMs Certificates​ ​and​ ​diplomas District,​ ​school​ ​and​ ​department​ ​websites

District​ ​forms Student​ ​Fee​ ​Schedule​ ​forms Purchase​ ​orders Invoices Cheques Local​ ​curriculum​ ​documents Copyrighted​ ​publications Student​ ​Progress​ ​Reports District​ ​owned​ ​vehicles

2. The​ ​following​ ​elements​ ​are​ ​to​ ​be​ ​considered​ ​in​ ​determining​ ​the​ ​appropriate​ ​use​ ​of​ ​graphic and​ ​textual​ ​standards​ ​for​ ​corporate​ ​identity: 2.1.

The​ ​Logo​ ​Design

The​ ​logo​ ​is​ ​comprised​ ​of​ ​three​ ​components;​ ​the​ ​logo,​ ​the​ ​colour​ ​and​ ​the​ ​typestyle.​ ​The logo​ ​is​ ​to​ ​be​ ​used​ ​in​ ​its​ ​entirety​ ​(logo,​ ​colour​ ​and​ ​typestyle​ ​together)​ ​for​ ​all​ ​applications

Calgary​ ​Roman​ ​Catholic​ ​Separate​ ​School​ ​District​ ​No.​ ​1 Administrative​ ​Procedures​ ​Manual

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2.2.

2.3.

2.1.1

The​ ​cross​ ​in​ ​the​ ​centre​ ​of​ ​the​ ​logo​ ​depicts​ ​the​ ​Catholicity​ ​of​ ​the​ ​district.

2.1.2

The​ ​two​ ​interlocking​ ​“C's”​ ​that​ ​form​ ​an​ ​'S'​ ​in​ ​the​ ​centre​ ​of​ ​the​ ​logo​ ​represent the​ ​initials​ ​of​ ​the​ ​words​ ​Calgary​ ​Catholic​ ​Schools.​ ​The​ ​interlocking​ ​pattern suggests​ ​that​ ​it​ ​is​ ​within​ ​the​ ​school​ ​system​ ​that​ ​one's​ ​sense​ ​of​ ​Catholic community​ ​will​ ​be​ ​realized.

2.1.3

The​ ​double​ ​block​ ​shapes​ ​represent​ ​a​ ​stylized​ ​open​ ​book,​ ​a​ ​universal​ ​symbol of​ ​learning,​ ​projecting​ ​the​ ​message​ ​that​ ​the​ ​district​ ​is​ ​primarily​ ​an​ ​educational community.

2.1.4

The​ ​lines​ ​forming​ ​the​ ​top​ ​and​ ​bottom​ ​edges​ ​of​ ​the​ ​book​ ​are​ ​not​ ​parallel; instead,​ ​the​ ​lines​ ​begin​ ​at​ ​the​ ​centre​ ​of​ ​the​ ​logo​ ​and​ ​project​ ​beyond​ ​the​ ​logo, suggesting​ ​transcendence.

2.1.5

The​ ​district's​ ​logo​ ​symbolizes​ ​unity​ ​(through​ ​the​ ​interlinking​ ​of​ ​the​ ​two​ ​“C’s”), diversity​ ​(through​ ​an​ ​open​ ​book​ ​symbol)​ ​and​ ​the​ ​student​ ​striving​ ​to​ ​realize​ ​his or​ ​her​ ​potential​ ​(through​ ​transcending​ ​lines)​ ​within​ ​the​ ​community​ ​of​ ​Calgary Catholic​ ​schools.

2.1.6

In​ ​addition​ ​to​ ​the​ ​graphic​ ​portion​ ​of​ ​the​ ​visual​ ​identity,​ ​the​ ​logotype​ ​"Calgary Catholic​ ​School​ ​District"​ ​must​ ​always​ ​be​ ​presented​ ​in​ ​Myriad​ ​Bold​ ​upper case.​ ​No​ ​other​ ​typeface​ ​may​ ​be​ ​substituted.​ ​Both​ ​components​ ​of​ ​the​ ​visual identity​ ​are​ ​to​ ​always​ ​appear​ ​together.

Colours 2.2.1

The​ ​district's​ ​colours​ ​are​ ​black​ ​and​ ​gold.​ ​Black​ ​is​ ​the​ ​mix​ ​of​ ​all​ ​colours suggesting​ ​the​ ​infinite​ ​potential​ ​of​ ​a​ ​complex​ ​community;​ ​gold​ ​is​ ​the​ ​colour​ ​of aspiration.

2.2.2

The​ ​logo​ ​can​ ​appear​ ​entirely​ ​in​ ​black,​ ​in​ ​white​ ​or​ ​in​ ​the​ ​district's​ ​official colours.​ ​The​ ​district's​ ​colours​ ​are​ ​black​ ​and​ ​gold​ ​(PMS​ ​#871​ ​in​ ​the​ ​Pantone Matching​ ​System).​ ​No​ ​other​ ​combination​ ​of​ ​colours​ ​is​ ​permissible.

2.2.3

On​ ​presentation​ ​materials​ ​such​ ​as​ ​certificates,​ ​plaques,​ ​and​ ​awards​ ​the​ ​gold portion​ ​of​ ​the​ ​visual​ ​identity​ ​is​ ​to​ ​be​ ​shown​ ​in​ ​gold​ ​foil,​ ​wherever​ ​possible. The​ ​black​ ​portion​ ​is​ ​to​ ​remain​ ​in​ ​black.

2.2.4

For​ ​negative​ ​(reverse)​ ​applications,​ ​the​ ​logo​ ​is​ ​to​ ​appear​ ​in​ ​white​ ​or​ ​the​ ​same colour​ ​as​ ​the​ ​background​ ​paper​ ​stock.

2.2.5

In​ ​four-color​ ​(CMYK)​ ​reproduction​ ​the​ ​gold​ ​is​ ​to​ ​be​ ​specified​ ​as​ ​20%​ ​cyan, 25%​ ​magenta,​ ​60%​ ​yellow​ ​and​ ​25%​ ​Black.​ ​Black​ ​would​ ​be​ ​specified​ ​as 100%​ ​black.

The​ ​Namebar​ ​Design

The​ ​namebar​ ​is​ ​for​ ​use​ ​by​ ​schools​ ​to​ ​add​ ​district​ ​identification​ ​to​ ​school​ ​stationery​ ​and publications.

Calgary​ ​Roman​ ​Catholic​ ​Separate​ ​School​ ​District​ ​No.​ ​1 Administrative​ ​Procedures​ ​Manual

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3. Use 3.1

The​ ​district's​ ​logo,​ ​including​ ​typestyle,​ ​size,​ ​and​ ​colour,​ ​or​ ​namebar​ ​shall​ ​not​ ​be altered​ ​for​ ​any​ ​purpose​ ​unless​ ​explicitly​ ​approved​ ​by​ ​the​ ​director,​ ​communications.

The​ ​district's​ ​logo​ ​or​ ​namebar,​ ​or​ ​any​ ​school​ ​logo​ ​shall​ ​not​ ​be​ ​used​ ​on​ ​any publication​ ​with​ ​other​ ​organizations,​ ​agencies,​ ​etc.​ ​without​ ​prior​ ​written​ ​approval​ ​of the​ ​director,​ ​communications. 4. The​ ​Name 3.2

4.1

The​ ​full​ ​legal​ ​name​ ​of​ ​the​ ​district​ ​is​ ​The​ ​Board​ ​of​ ​Trustees​ ​of​ ​the​ ​Calgary​ ​Roman Catholic​ ​Separate​ ​School​ ​District​ ​No.1.

4.2

The​ ​district​ ​authorizes​ ​the​ ​name​ ​Calgary​ ​Roman​ ​Catholic​ ​Separate​ ​School​ ​District No.1​ ​or​ ​alternatively,​ ​Calgary​ ​Catholic​ ​School​ ​District,​ ​abbreviated​ ​as​ ​CCSD,​ ​in​ ​lieu of​ ​the​ ​full​ ​legal​ ​name​ ​of​ ​the​ ​district.​ ​No​ ​other​ ​abbreviations​ ​of​ ​the​ ​legal​ ​name​ ​are​ ​to be​ ​used.

4.3

The​ ​term​ ​“district”​ ​may​ ​be​ ​used​ ​after​ ​first​ ​referencing​ ​the​ ​legal​ ​or​ ​appropriate shortened​ ​use​ ​of​ ​the​ ​name.

5. Departments 5.1

The​ ​logo​ ​for​ ​the​ ​Calgary​ ​Catholic​ ​School​ ​District​ ​is​ ​to​ ​be​ ​the​ ​exclusive​ ​universal symbol​ ​for​ ​all​ ​departments​ ​within​ ​the​ ​district.

5.2

District​ ​departments​ ​shall​ ​only​ ​use​ ​the​ ​district​ ​logo​ ​or​ ​namebar​ ​and​ ​shall​ ​not​ ​create or​ ​use​ ​individual​ ​department​ ​logos.

6. Schools 6.1

Schools​ ​are​ ​expected​ ​to​ ​develop​ ​their​ ​own​ ​logo,​ ​which​ ​reflect​ ​the​ ​uniqueness​ ​of​ ​the school.​ ​Individual​ ​schools​ ​shall,​ ​however,​ ​include​ ​the​ ​official​ ​district​ ​logo,​ ​or​ ​in​ ​the alternative,​ ​the​ ​district​ ​namebar​ ​on​ ​all​ ​their​ ​publications,​ ​letterheads,​ ​etc.​ ​In​ ​such cases,​ ​the​ ​district​ ​logo​ ​or​ ​namebar​ ​shall​ ​appear​ ​on​ ​the​ ​first​ ​or​ ​cover​ ​page​ ​of​ ​any multi-page​ ​document.

6.2

School​ ​councils,​ ​including​ ​sub-committees,​ ​shall​ ​not​ ​have​ ​a​ ​separate​ ​logo,​ ​namebar or​ ​letterhead​ ​from​ ​that​ ​of​ ​the​ ​school.

Approval​ ​Date:

April​ ​12,​ ​2016

Reference:

Section​ ​20,​ ​26,​ ​50,​ ​60,​ ​61,​ ​113​ ​School​ ​Act Graphic​ ​Standards​ ​Guide​ ​for​ ​Visual​ ​Identity

Calgary​ ​Roman​ ​Catholic​ ​Separate​ ​School​ ​District​ ​No.​ ​1 Administrative​ ​Procedures​ ​Manual

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