GREGORY​ ​POTHIER 

  MARKETING,​ ​CREATIVE,​ ​SOCIAL​ ​MEDIA,​ ​&​ ​eCOMMERCE​ ​OPERATIONS 

T:​ ​503.819.5033 

E:​ ​[email protected] 

   

John​ ​Fluevog​ ​Shoes,​ ​Marketing​ ​&​ ​Communication​ ​Coordinator​ ​-​ ​Vancouver,​ ​BC​ ​8/2008​ ​ ​-​ ​5/2013   

·​ ​ ​Redesigned​ ​Fluevog.com​ ​and​ ​its​ ​operation,​ ​ultimately​ ​increasing​ ​web​ ​sales​ ​390%​ ​in​ ​five​ ​years.    

·​ ​ ​Improved​ ​the​ ​web​ ​customer​ ​experience​ ​by​ ​reducing​ ​the​ ​processing​ ​time​ ​by​ ​12​ ​days,​ ​the​ ​web​ ​inventory​ ​error​ ​rate​ ​to​ ​1%,  and​ ​installing​ ​order​ ​status​ ​notifications.​ ​Decreased​ ​return​ ​rate​ ​by​ ​designing​ ​and​ ​managing​ ​online​ ​customer​ ​reviews​ ​and​ ​staff  fit​ ​recommendations.   

·​ ​ ​Directed​ ​eCommerce​ ​transactions,​ ​banking,​ ​order​ ​processing,​ ​and​ ​shipping.​ ​Rebuilt​ ​shopping​ ​cart​ ​platform,​ ​processing  system,​ ​shipping​ ​calculators,​ ​and​ ​instant​ ​payment​ ​options.​ ​Responsible​ ​for​ ​customer​ ​fraud​ ​prevention​ ​and​ ​investigation.   

·​ ​ ​Responsible​ ​for​ ​all​ ​corporate​ ​statistics,​ ​including​ ​web​ ​traffic,​ ​sales,​ ​SEO,​ ​and​ ​Google​ ​Analytics.​ ​Trained​ ​Retail​ ​Director​ ​and  Buying​ ​Director​ ​in​ ​POS​ ​reporting,​ ​statistics,​ ​policies,​ ​and​ ​procedures;​ ​achieving​ ​efficient​ ​corporate​ ​operations.   

·​ ​ ​Initiated,​ ​managed​ ​and​ ​maintained​ ​Fluevog's​ ​Social​ ​Media​ ​Program.​ ​Created​ ​corporate​ ​pages​ ​on​ ​Facebook,​ ​Twitter,  Pinterest,​ ​Instagram,​ ​Yelp!,​ ​and​ ​4sq;​ ​exponentially​ ​increasing​ ​followers,​ ​user​ ​activity,​ ​and​ ​traffic​ ​referrals​ ​(Facebook  +1800%,​ ​Twitter​ ​+1150%)​ ​in​ ​five​ ​years.    

·​ ​ ​Managed​ ​all​ ​media​ ​requests​ ​and​ ​materials​ ​including​ ​press​ ​releases​ ​and​ ​press​ ​kits.​ ​Coordinated​ ​interviews​ ​and​ ​product  loans​ ​for​ ​media​ ​editorial​ ​features.   

·​ ​ ​Created​ ​consistent​ ​branding​ ​by​ ​establishing​ ​a​ ​brand​ ​font,​ ​color,​ ​copy,​ ​and​ ​design​ ​aesthetic;​ ​oversaw​ ​branding​ ​for​ ​the​ ​use​ ​in  all​ ​stores,​ ​corporate​ ​newsletters,​ ​and​ ​website.   

·​ ​ ​ ​Researched​ ​new​ ​store​ ​location,​ ​tax​ ​laws,​ ​and​ ​demographics​ ​of​ ​new​ ​markets;​ ​assisted​ ​with​ ​the​ ​interior​ ​design​ ​of​ ​new  stores.   

·​ ​ ​Planned​ ​and​ ​directed​ ​all​ ​corporate​ ​events​ ​and​ ​new​ ​store​ ​launch​ ​events,​ ​including​ ​in-store​ ​performances,​ ​contests,​ ​and  cross-promotions.   

·​ ​ ​Directed​ ​Fluevog’s​ ​Customer​ ​Service​ ​Department,​ ​ensuring​ ​every​ ​issue,​ ​comment,​ ​complaint,​ ​or​ ​defect​ ​was​ ​resolved.  Responsible​ ​for​ ​Fluevog's​ ​customer​ ​database,​ ​POS,​ ​and​ ​gift​ ​card/certificate​ ​program.      John​ ​Fluevog​ ​Shoes,​ ​Manager​ ​-​ ​Boston,​ ​MA​ ​10/2005​ ​ ​-​ ​7/2008  ​ ​ ​ ​ ​ ​ ​ ​Assistant​ ​Manager​,​ ​NY,​ ​NY​ ​9/2002​ ​–​ ​4/2003   

·​ ​ ​Managed​ ​store’s​ ​sales,​ ​operations,​ ​scheduling,​ ​disciplinary​ ​action,​ ​hiring,​ ​training,​ ​reporting,​ ​payroll,​ ​pay​ ​outs,​ ​and​ ​finances.  Reported​ ​directly​ ​to​ ​the​ ​CFO​ ​in​ ​order​ ​to​ ​analyze​ ​and​ ​maximize​ ​store​ ​profits,​ ​and​ ​implemented​ ​changes.   

·​ ​ ​Streamlined​ ​corporate​ ​operations​ ​and​ ​communication​ ​by​ ​creating​ ​and​ ​implementing​ ​efficient​ ​policies​ ​and​ ​procedures,  resulting​ ​in​ ​writing​ ​an​ ​Operational​ ​Manual​ ​for​ ​Retail​ ​Department.​ ​Trained​ ​other​ ​managers,​ ​and​ ​solved​ ​any​ ​technical​ ​issues.     

Miss​ ​Sixty,​ ​Assistant​ ​Manager/Acting​ ​Manager​ ​-​ ​NY,​ ​NY​ ​4/2003​ ​–​ ​4/2004   

·​ ​ ​Managed​ ​store’s​ ​sales,​ ​operations,​ ​scheduling,​ ​hiring,​ ​reporting,​ ​and​ ​payroll​ ​during​ ​transitional​ ​period​ ​of​ ​flagship​ ​store  relocation​ ​from​ ​Nolita​ ​to​ ​West​ ​Broadway,​ ​Soho.      Haines​ ​Gallery,​ ​Sales​ ​Associate/Gallery​ ​Assistant​ ​-​ ​SF,​ ​CA​ ​10/2001​ ​–​ ​8/2002   

·​ ​ ​Sold​ ​contemporary​ ​artwork​ ​to​ ​museums​ ​and​ ​prestigious​ ​collections,​ ​exceeding​ ​personal​ ​sales​ ​quota​ ​of​ ​$50k​ ​per​ ​month.   

·​ ​ ​Wrote​ ​all​ ​press​ ​releases;​ ​responded​ ​to​ ​media​ ​requests​ ​with​ ​information,​ ​photos,​ ​and​ ​coordinating​ ​interviews.   

·​ ​ ​Planned​ ​and​ ​directed​ ​special​ ​events,​ ​media​ ​presentations,​ ​exhibition​ ​openings,​ ​and​ ​museum​ ​networking​ ​events.     

GREGORY​ ​POTHIER

  MARKETING,​ ​CREATIVE,​ ​SOCIAL​ ​MEDIA,​ ​&​ ​eCOMMERCE​ ​OPERATIONS 

 

T:​ ​503.819.5033 

E:​ ​[email protected] 

 

  TECHNICAL​ ​PROFICIENCY​ ​-   Adobe​ ​Creative​ ​Suite:​ ​Illustrator,​ ​Photoshop,​ ​InDesign,​ ​and​ ​Dreamweaver  MS​ ​Office​ ​Suite:​ ​Excel,​ ​Word,​ ​and​ ​PowerPoint  Online​ ​Marketing​ ​Tools:​ ​SEO,​ ​HTML,​ ​Google​ ​Analytics,​ ​and​ ​BlueHornet​ ​Email​ ​Subscriber​ ​Database  Social​ ​Media:​ ​Facebook,​ ​Twitter,​ ​Pinterest,​ ​Instagram,​ ​Yelp!,​ ​4sq,​ ​Tumblr,​ ​and​ ​Wordpress   Music​ ​Production:​ ​Logic​ ​Pro,​ ​Pro​ ​Tools,​ ​Garageband,​ ​Bandcamp,​ ​and​ ​Soundcloud      EDUCATION​ ​-​ ​University​ ​of​ ​New​ ​Hampshire   BFA:​ ​Fine​ ​Arts​ ​and​ ​Color​ ​Theory  Minor:​ ​Applied​ ​Statistics,​ ​Education   

Licensed​ ​to​ ​teach​ ​High​ ​School​ ​Art​ ​&​ ​Math​ ​in​ ​the​ ​state​ ​of​ ​Massachusetts.      REFERENCES   Stephen​ ​Bailey  Director​ ​of​ ​Marketing,​ ​John​ ​Fluevog​ ​Shoes  e:​ ​[email protected]  t:​ ​604.688.2879​ ​x226    Peter​ ​Campbell  Chief​ ​Financial​ ​Officer,​ ​John​ ​Fluevog​ ​Shoes  e:​ ​[email protected]  t:​ ​604.688.5245​ ​x304    Keith​ ​Manship  Director​ ​of​ ​Marketing,​ ​l.a.​ ​Eyeworks  e:​ ​[email protected]  t:​ ​310.272.6210    Petrea​ ​Davis  N.Y.​ ​Store​ ​Manager​,​ ​John​ ​Fluevog​ ​Shoes  e:​ ​[email protected]  t:​ ​646.509.7070 

   

PERSONAL​ ​INTERESTS   Oil​ ​painting,​ ​bicycling,​ ​and​ ​spending​ ​time​ ​with​ ​my​ ​English​ ​bulldog.  Producing,​ ​recording,​ ​and​ ​performing​ ​music.