April 7, 2017

Here Are a Few Things You Need to Know About 2017 Automotive Online Marketing Trends

Image 1: Dealerships Should Pay Attention to Automotive Online Marketing Trends

Automotive online marketing is all about responding to the needs and preferences of today's generation of car buyers. In case you haven't realized this yet, these online car buyers are more demanding than their predecessors.

Why is that? Well, many of today's car buyers are known as millennials. Unlike the generations before them, they tend to be more technologically savvy. In fact, they like utilizing their many gadgets to learn more about the car they want to buy online before deciding to visit a dealership. They may take more

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time to decide, but they certainly have the purchasing power to more than make up for it. In fact, one study estimates that car buyers ages 20 to 37 have an estimated spending power of $1.6 trillion. Indeed, that is a lot of cars! Attracting these millennial car buyers can be tricky, but here are some effective online marketing trends that will appeal to them. Mobile Is Still Huge According to one research, as much as 48 percent of millennial car buyers do their car shopping with their mobile first. And when they start checking out a car on their smartphones, as much as 73 percent of them prefer to go to the dealership's mobile website. Capitalizing on this trend means making sure your own mobile website is up and running. This way, your website will not take long to load on mobiles phones. It should have user-friendly navigation as well, especially since it will be viewed on a small screen. This is important since 44 percent of these consumers tend to plan to make an actual car purchase less than three months after doing their research online. Car Buyers Want to See Video Content Gone are the days when car buyers were content with photos of the specific vehicle. Today, they want to see a video of it running on the road. They want to hear the engine roar. They want to see how long it takes for the car to get from 0 to 60. They want to experience the car somehow, even if they are just viewing it online. This helps build excitement. In turn, this excitement urges them to visit your dealership and purchase the car sooner rather than later. Content Has to Be Extensive Since In-Depth Is More Appreciated Forget those fluff pieces. Today's generation of car buyers want to know everything. Make sure your dealership website has extensive information on car models. Aside from specs, you may also want to include car reviews about it. Do not get left behind. Tap into the growing millennial group of car buyers today by using online marketing to promote your dealership. Promote your business online now and you'll never have to print out flyers again. Stand out from competition and get your car sales up the most cost-efficient way.

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About DealerRank: By utilizing the latest trends in automotive online marketing, DealerRank makes sure your car dealership can keep up with the changing preferences of today's car buyers. We can help you respond to these car buyers better. Apart from SEO, we also offer website design, social media, and PPC, among other services. Sources: 7 Online Marketing Trends That Will Dominate 2017, Forbes.com Under the Hood: Mobile-First Auto Consumers, Insights.FB.com

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