Hi!
We are an innovation company driven by
unconventional wisdom.
WE CONNECT DESIGN AND TECHNOLOGY TO CREATE VALUE.
Brand, marketing & product innovation. THROUGH RELENTLESS COLLABORATION AND OUTRIGHT INVENTION.
We Are Innovators. POKE is a leading independent brand, marketing, and product innovation company founded in 2001. We have 2 founding partners and 25 staff in New York and 4 founding partners and 65 staff in London, who come from an interdisciplinary mix of strategy, creative, business, design, technology and development backgrounds. We solve brand, marketing, and business problems by envisioning and deploying unique digital and social innovation through the key practices of relentless collaboration and outright invention—a process and passion to not only imagine things, but to make ideas real.
We Work With Innovators. From Fortune 1000 client partners across a diversity of industries to entrepreneurial start-ups and joint-ventures. We’re privileged to partner with some of the world’s most interesting and innovative companies. Our clients range from leading, global brands––including Avon, American Express, BBC Worldwide, Coach, Dyson, General Mills, MoMA, 19 Entertainment, Orange Wireless, Virgin and Skype––to entrepreneurial companies creating big waves of their own––including Alphamom, Fahrenheit 212, Tegu Toys and Ske.dj. To ensure we keep up with the pace of digital and social technology, we’re also deeply engaged in developing and launching our own POKE products––including BakerTweet, Kideoplayer, The LeBron Button, Happpy It! and UPL8.TV.
We Make Innovation. Our body of work is guided by our principle of Simple, Smart & Social and our process of Imagine, Make, & Grow. You’ll see from our work and case studies at pokenewyork.com and pokelondon.com that relentless collaboration and outright invention are key to unlocking business potential. This approach is designed to outperform tried and true strategies. We're motivated by inventing ways to make things better—simpler, smarter and more social—for businesses and for the people who use the things we make. From innovating in branding and marketing, to inventing products and services that market themselves, it's all ultimately connected. Want to see what we mean? Our latest innovation for Avon, and our recent Webby nominations for our work for MoMA, Coach, Skype, and 19 Entertainment say it all.
POKE • 11 Harrison Street • Ground Floor • NYC • 10013 • 212.254.8800 •
[email protected]
Witness the results of our deep & honest approach. FOR CLIENTS AND PARTNERS AROUND THE WORLD.
Our Client Partners. select case studies/work/links
Coach MoMA Sephora Hachette Anheuser-Busch American Express
fcuk Avon Dyson Skype Getty Images General Mills
History Channel Johnson & Johnson 19 Entertainment Penguin Books Orange Wireless Daily Motion
Our Products & Venture Partners. Ske.dj Tegu Toys BakerTweet KideoPlayer The LeBron Button
Alphamom Farehnheit 212 GoodCircle UPL8.TV
Our Capabilities. Brand, Marketing, and Product Innovation Brand Positioning and Identity Development, Experience Design Creative Development and Visual Design Digital, Marketing, Mobile and Social Media Strategy, Planning and Execution User Experience Strategy, Design and Information Architecture Content Strategy and Development Social Commerce, eCommerce, mCommerce and CMS Strategy and Development Technology Development, Integration and QA (Web, Mobile, App, Environmental) SEO, SEM, Paid and Unpaid Media Strategy, Planning and Execution Hosting, Administration, Measurement, Metrics and Analytics
POKE • 11 Harrison Street • Ground Floor • NYC • 10013 • 212.254.8800 •
[email protected]
Ovation Guitars The Intrepid Museum The Weizmann Institute BBC Worldwide The Body Shop Virgin
“The Bad Boys of Digital” — Time Out New York “Quick like a bunny POKE sprang into action” — Fast Company
“BakerTweet, the pastry early warning system.”
“We were already in love with Tegu's magnetic wooden blocks but now we're swooning!” — People
— Engadget Over the past few years we’ve been fortunate to have been recognized in most ways that matter to us and to the those we make things for—people. From six Webbys in a row (which are voted on by people, not industry insiders) to being named the Most Respected Agency two years in a row (an award given by New Media Age based on the opinion of your clients, peers and people who’ve worked with) we’re ticked pink that our fans love us as much as we love them.
We’re ready when you are. —@pokenewyork “YouTube and commerce intersecting...what took so long?” — Fast Company “Leave it to POKE to enable 12 year old twins, Jason and Corey Grant, who desperately want LeBron James to join the Knicks.”
“THE most respected agency”
— NOTCOT
— New Media Age
“If I Can Dream is coming at the right time – when technology is changing the way consumers relate to media and entertainment.” — Mashable
POKE • 11 Harrison Street • Ground Floor • NYC • 10013 • 212.254.8800 •
[email protected]