Case Study | Google Mobile Ads

High visibility for services in the Cloud With the goal of reinventing how businesses access and share content, Box brings more mobile customers aboard their cloud content management platform – designed for a “new kind of worker, a new kind of workplace, and a new kind of IT.”

About Box



ȏ Increase mobile conversion rates ȏ 'ULYHWDUJHWHGFXVWRPHUVWRLQFUHDVH service signups ȏ Target high-end mobile device users ȏ Gain insight into customer behavior and interests ȏ 0RQLWRUPRELOHFRQYHUVLRQPHWULFV ȏ Gather comparative data between desktop and mobile usage


ȏ Targeted high-end mobile device users with three campaigns over the *RRJOH'LVSOD\1HWZRUN *'1 VHQGLQJ users from contextually targeted placements, search results and mobile DSSVWRDPRELOHRSWLPL]HGZHEVLWH


ȏ Increased conversions*RRJOH0RELOH search ads drove one-third of the overall FRQYHUVLRQVZLWKLQWKHȴUVWIXOOPRQWKRI running the campaign. ȏ Improved return on investment: Box gained a 1249-percent increase in 52ΖRQFRQYHUVLRQVȃDFKLHYLQJQHZ accounts valued in the hundreds of dollars for mobile quotes that cost mere tens of dollars per conversion. ȏ Reduced cost-per-acquisition (CPA): Cost per acquisition for Box’s Google mobile ad campaigns was 10-times lower than their desktop search campaigns.

Reinventing the workplace 6LQFH%R[KDVKHOSHGPRUHWKDQȴYHPLOOLRQLQGLYLGXDOVVPDOOEXVLQHVVHV and Fortune 1000 companies reinvent how they store, share and work together on content. The team at Box has accomplished this impressive feat by addressing a wide variety of customer needs with robust, versatile solutions based on their cloud content management platform. The simple system HQDEOHVFXVWRPHUVWRPDLQWDLQRQOLQHȴOHV\VWHPVKRVWGDWDURRPVRUJDQL]H GRFXPHQWVDQGPHGLDPDQDJHFRPSOH[SURMHFWVDQGWUDQVIHUȴOHVVHFXUHO\ without FTP through an intuitive interface that’s easy to use. Customers simply store their content online, “in the cloud,” for easy, secure online access and management from anywhere in the world. Box’s cloud platform helps streamline collaboration by providing an online workspace ZKHUHHPSOR\HHVFDQVKDUHSURMHFWȴOHVPDQDJHYHUVLRQKLVWRU\DQQRWDWH PDWHULDOVDQGDVVLJQWDVNVȂHYHQRQȴOHVWRRELJWRHPDLODQGUHSODFLQJWKH VRPHWLPHVFXPEHUVRPH)73SURFHVV)XOO\FRQȴJXUDEOHSHUPLVVLRQVVHWWLQJV provide 256-bit encryption for protecting sensitive data. And with Box’s 99.9% uptime guarantee and redundant storage, customers can rest assured that their content is safe, sound and always accessible. The young, energetic company has been using Google AdWords for over four years to help get the word out to targeted audiences about their robust solution R΍HULQJV:LWKVDWLVȴHGFXVWRPHUVLQFOXGLQJELJQDPHVOLNH'HOOΖQWHO079 70RELOH3%62UDFOHDQG1LNH%R[KDVDOUHDG\VHHQWUHPHQGRXVVXFFHVVZLWK traction in a wide variety of industries. But it’s not just increasing page views to their website or converting clicks to signups that make Google stand out as Box’s premier provider for online advertising tools. Quick, comprehensive metrics are invaluable to Box when it comes to making smart decisions about VSHQGLQJPDUNHWLQJGROODUVGHVLJQLQJH΍HFWLYHFDPSDLJQVDQGUHDFWLQJ appropriately to the interests and behaviors of potential customers. Ȋ1RRWKHUWRROVZHȇYHWULHGSURYLGHXVZLWKDVPXFKGHWDLOHGGDWDDV *RRJOH$G:RUGVȋVD\V$DURQ'XQQ'LUHFWRURI0DUNHWLQJDW%R[Ȋ1RWKLQJ is as satisfying as getting instant, relevant, truly usable feedback on our FDPSDLJQH΍RUWVȋ Smart phones, smart ad campaign With more customers performing business critical functions from their mobile devices than ever before, running ad campaigns that just target desktop users ZDVQRORQJHUVXɝ FLHQWIRUWKHJURZLQJFRPSDQ\ΖWZDVYLWDOWKDW%R[VWD\ ahead of the fast-paced advertising curve by keeping up with the consumer trend toward mobile decision making. They needed to target the ever-increasing

About Google AdWords

Google AdWords™ is a performance-based advertising program that enables businesses large and small to advertise on Google and its network of partner websites. Hundreds of thousands of businesses worldwide use AdWords for text, image, and video DGVSULFHGRQDFRVWSHUFOLFN &3& DQG FRVWSHULPSUHVVLRQ &30 EDVLV%XLOWRQ an auction-based system, AdWords is a KLJKO\TXDQWLȴDEOHDQGFRVWH΍HFWLYHZD\ to reach potential customers. For more information, visit:

number of technically minded mobile device users with smart ads placed in UHOHYDQWORFDWLRQVȂXVLQJFDPSDLJQWRROVWKDWQRWRQO\GULYHWUDɝFEXWGULYH HɝFLHQF\ZLWKLQ%R[ȇVPDUNHWLQJRUJDQL]DWLRQ The team at Box toyed with a few mobile advertising tools in the past, but were uninspired to pursue the crucial mobile advertising market until they began working with Google mobile ads. “The other tools we’d tried were immature FRPSDUHGWRZKDWZHIRXQGZLWK*RRJOHȋ'XQQH[SODLQVȊ)URPWKHPRPHQW we tested Google mobile ads, we were excited to see all it could do for us.” Box started by targeting high-end mobile devices only, such as Android, iPhone, Palm, and iPad. Ads were placed in locations and within the contexts that would be viewed by their most highly targeted customer base, such as within techoriented mobile applications and for business-related search criteria. Three FDPSDLJQVZHUHUXQRYHUWKH*RRJOH'LVSOD\1HWZRUN *'1 VHQGLQJXVHUVRQ their smart phones from these contextually targeted placements, search results DQGPRELOHDSSVGLUHFWO\WR%R[ȇVPRELOHRSWLPL]HGZHEVLWH Mobile conversions, more Box converts Box began running mobile campaigns using Google mobile ads in mid-February, DQGE\WKHHQGRI0DUFKWKHVXFFHVVZDVFU\VWDOFOHDU0RELOHVHDUFKDGVGURYH RQHWKLUG RYHU RI%R[ȇVRYHUDOOFRQYHUVLRQVIURP*RRJOHZLWKLQWKHȴUVW full month of running the mobile campaigns. Since then the company continues WRVHHDGUDPDWLFGHFUHDVHLQFRVWSHUDFTXLVLWLRQ &3$ GXHWRPRELOHDGVȂZLWK mobile advertising CPA up to 10 times lower than their traditional desktop search-based ad campaigns. Better yet, since they started using Google mobile ads, Box’s return on advertising investment has increased a thousand-fold. With a 1,249-percent LQFUHDVHLQ52ΖRQFRQYHUVLRQVLQMXVWWKDWȴUVWPRQWKRIPRELOHFDPSDLJQV Box gained new accounts valued in the hundreds of dollars for mobile quotes that cost mere tens of dollars per conversion. And best of all, the company FRQWLQXHVWRJDWKHUYDOXDEOHLQIRUPDWLRQDERXWWKHWUDɝFFRPLQJLQWRWKHLU site from key mobile users. By tracking click-through and conversion data for WDUJHWHGDXGLHQFHVZKRYLVLWVSHFLȴFORFDWLRQVDQGFRQWHQWYLDVSHFLȴFPRELOH GHYLFHV%R[FDQFRQWLQXHWRJDUQHUPRUHYDOXHIURPWKHLUPDUNHWLQJH΍RUWV and further tailor their advertising campaigns going forward. “We gain incredible value from the information gathered about our potential FXVWRPHUVWKURXJK*RRJOHPRELOHDGVȋ'XQQVD\VȊ:HȇUHDEOHWRXQGHUVWDQG more about our customers’ needs by learning about their viewing and clickthrough behaviors. Knowing what they were interested in viewing on their mobile device before seeing and choosing to click on our Google mobile ad KHOSVXVEHWWHUVHUYHWKHPLQWKHORQJUXQΖWDOORZVXVWRIXUWKHUFXVWRPL]HRXU website and services based on the actual needs of real customers.”

© 2011 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 110919

High visibility for services in the Cloud Services

Reinventing the workplace. 6LQFH %R[ KDV KHOSHG PRUH WKDQ È´ YH PLOOLRQ LQGLYLGXDOV VPDOO EXVLQHVVHV and Fortune 1000 companies reinvent how they store, share and work together on content. The team at Box has accomplished this impressive feat by addressing a wide variety of customer needs ...

75KB Sizes 0 Downloads 294 Views

Recommend Documents

Cloud Whitepaper Services
3.2 What data will be processed by the service provider on behalf of the financial institution? 3.3 How do we seek to address some of ... Prudential Standard CPS 231 · Outsourcing, and does not consider any other laws that may be applicable. .... sup

Cloud Sprint - Services
Cloud Sprint is an intensive hands-on workshop that accelerates a customer's application migration to Google. Cloud Platform (GCP). Google's experts will lead a customer team through highly interactive discussions and whiteboarding sessions, reviewin

Cloud Deploy Services
Cloud Deploy: Machine Learning for Minimum Viable Model (MVM) helps customers develop an initial machine learning model running on TensorFlow and Google Cloud Platform to demonstrate proof-of-concept modeling of a specific business use case. Google w

Cloud Whitepaper Services
Disclaimer. Introduction. 1. The Canada PIPEDA. 1.1 Google Cloud and the Canada PIPEDA. 2 . Security and Trusted Infrastructure. 2.1 Google data centre infrastructure redundancy. 2.2 Google data centre security. 2.3 Data in transit. 2.3.1 Between a c

Cloud Start - Services
dependencies, and lessons learned. Identify open questions, action items, and recommended next steps. Deliverables. • Design and architecture white board recommendations. • Executive Cloud Start report with insights and recommended next steps. Av

Cloud Whitepaper Services
The Canada PIPEDA. 1.1 Google Cloud and the Canada PIPEDA. 2 . Security and Trusted Infrastructure. 2.1 Google data centre infrastructure redundancy .... Certificate. • ISO 27018, Cloud Privacy, is an international standard of practice for protecti

Google Cloud - Services
Feb 13, 2018 - Paypal: Rapidly innovating and quickly developing and scaling new apps. SaaS. Marketo: Migrating from on-premise. Salesforce: Preferred public cloud provider. Healthcare &. Life Sciences. Colorado Center for Personalized Medicine: Dise

Cloud Whitepaper Services
Identity Management. Services. Manage the security of and access to cloud assets, supported by Google's own protection of its infrastructure. Machine Learning. Fast, scalable and easy to use modern machine learning services, with pre-trained models a

Modernize in place and grow in the cloud - Services
Companies are turning to the cloud to build new digital experiences, enabled by fast development cycles. But for enterprises with decades of investment in legacy infrastructure, moving your entire data center footprint to the cloud overnight is rarel

Rethink Technology In The Age Of The Cloud ... Services
with a standard-issue laptop or workstation. For example, the ... frontline workers, to warehouse/logistics teams, to digital business professionals. ... can use their universal account information to log into any device. ITDMs appreciate the ...

Rethink Technology In The Age Of The Cloud ... Services
browser has become a central access point for communication and collaboration in the cloud. ... comprise 26% of today's information workers and are likely to be a high growth segment as .... Senior Market Impact Consultant. Contributing ...

Cloud Plan: Infrastructure - Services
Create an inventory of potential workloads targeted for migration to Google Cloud. Document key characteristics of these workloads to evaluate in preparation for future deployment. First Movers Assessment. Prioritize and select “first mover” appl

Google Cloud Platform Services
Dec 21, 2017 - Platform, nor have we considered the impact of any security concerns on a specific workflow or piece of software. The assessment ... similar to a traditional file system, including fine-grained access control lists for each object. ...

Cloud Discover: Security Services
Cloud Discover: Security helps customers understand security controls and considerations in Google Cloud. Platform (GCP) and identify key business ...

Cloud Services onepager.pdf
Cloud Services onepager.pdf. Cloud Services onepager.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Cloud Services onepager.pdf.

Cloud Services onepager.pdf
Cloud Services. Focus op de business in plaats van op IT. Page 2 of 2. Cloud Services onepager.pdf. Cloud Services onepager.pdf. Open. Extract. Open with.

Google Cloud Platform Services
Dec 21, 2017 - Because the circumstances and types of deployments in GCP can range so ... with the ability to manage the Cloud Platform and other Google ... network services and security features—such as routing, firewalling, ... storage system, Da

Cloud Plan: Infrastructure Services
Build an initial plan for deployment and migration activities given customer's requirements and timelines. As part of the planning, a training plan will be delivered.

Automate Configuration of Application Networking Services in the Cloud
Page 1 ... and monitoring of applications and services in the cloud is not easy. ... networking services management solution for F5 BIG-IP®–enabled cloud ...

Unbundling Transaction Services in the Cloud
Introduction. Traditional DBMS transactional storage managers have. Lock manager ... Cloud computing – separated components allow for greater flexibility.

Unbundling Transaction Services in the Cloud
Buffers for database I/Os. Disk access methods. Tightly coupled for high performance. This paper – separate transactional services (TC) from data services (DC) ... Data types. Images – Large persistent storage space. User accounts, ownerships, ac

PDF Designing Networks and Services for the Cloud ...
PDF Designing Networks and Services for the. Cloud: Delivering businessgrade cloud applications and services (Networking. Technology) Full Books.

for the Cloud Worker and Digital Workplace Services
devices, configure software and maintain antivirus protection, for example. .... Over the past decade, the rise of mobile working — defined as spending at least 25 ...