H O L I D A Y S E A S O N

HOW TO BE READY FOR THE

HOLIDAY SEASON

Last year’s holiday season was a record-breaker 6%

$14 billion in advertising spend

8%

1

Online sales are expected to increase from 6% to 8% this holiday season

28%

of total 2014 ad spend

20%

was during the holiday season

3

2

of annual sales come during the holiday season

4

Here’s how you could earn more from your ads Change your ad sizes

GO WIDE

Use wider ad sizes for more success

Combine your ads Increase competition by

showing text and display ads

Supersize your revenue Increase coverage with up to 3 ad units per page

And to make sure your content shines this holiday season Use Google Trends to explore what’s popular

Trends

Optimize your content for all screens

Data Point 1 Data Point 2 Data Point 3 Data Point 4

www.iab.com - Quarterly revenue growth trends Q1 1996 - Q1 2015 www.iab.com - Internet Advertising Revenue Report June 2015 www.marketingland.com - October 2015 www.marketingland.com - September 2015

Understand your traffic by linking Analytics to AdSense