How Google Ranks Website 2016 Presented you by www.nshamim.com

Accumulated By Nasir Uddin Shamim from Backlinko


Introduction .........................................................3 Backlinks ..............................................................4 Domain Link Authority ......................................5 Relevant In Depth Article ....................................6 Longer Contents Rank Higher Than Shorter Forms ...................................................................7 HTTPS Matters ....................................................8 Using Schema Tags ..............................................9 Image & URL Matters ........................................10 Semantic Search Matters Where Title Tag Weigh Less .....................................................................11 Site Speed Matters .............................................12 Exact Match Anchor Text Still Matters .............13 Lower The Bounce Rate Higher The Ranking ...13

Introduction

Google constantly changes the algorithm and the ranking factors to make their search systems even better. You guys will get some ideas from this ebook about how Google usually rank a website or pages in Google in this 2016.


Backlinks

1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.

Domain Link Authority

2. Our data also shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.

Relevant In Depth Article

3. We discovered that content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.

Longer Contents Rank Higher Than Shorter Forms

4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.

HTTPS Matters

5. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.

Using Schema Tags

6. Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.

Image & URL Matters 7. Content with at least one image significantly outperformed content without any images. However, we didn’t find that adding additional images influenced rankings.



 


- Shorter URL tends to rank better.

Semantic Search Matters Where Title Tag Weigh Less

8. We found a very small relationship between title tag keyword optimization and ranking. This correlation was significantly smaller than we expected, which may reflect Google’s move to Semantic Search.

Site Speed Matters

9. Site speed matters. Based on data from Alexa, pages on fastloading sites rank significantly higher than pages on slow-loading sites.

Exact Match Anchor Text Still Matters

10. Despite Google’s many Penguin updates, exact match anchor text appears to have a strong influence on rankings.

Lower The Bounce Rate Higher The Ranking

11. Using data from SimilarWeb, we found that low bounce rate was associated with higher Google rankings.

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