HSBC drives engagement and efficiency through dynamic creative with AdLib
Goals Make advertising more meaningful for potential HSBC customers. Reduce creative tire allowing users to be exposed to refreshed and interesting messaging. Increase performance of the Personal Loans campaign by including seasonal variations
Approach Ad-Lib built multiple creative iterations all from a single creative shell and tested effectiveness across imagery, copy, headline and CTA - with algorithmic learnings to drive performance. This streamlined the creative approval and production process, leading to much reduced production time and cost. Ad-Lib generated over 200 variations to personalise messaging based on media signals, which were then delivered on DoubleClick.
Results
+50%
Click through rate
-59%
Production costs
-55%
Production Time Proprietary & Confidential
HSBC drives engagement and efficiency through dynamic creative with AdLib
Using Ad-Lib and DoubleClick to implement dynamic creative has improved how we deliver our campaigns. We are now faster, deliver better performance and have significantly reduced our production costs
HSBC drives engagement and efficiency through dynamic ...
Proprietary & Confidential. Goals. Approach. Results. Make advertising more meaningful for potential HSBC customers. Reduce creative tire allowing users to be ...
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