Success story – Increased monetization with AdMob rewarded ads "Google search app installAdMob ads have been a very “By implementing rewarded video alone, we effective channel foranWalmart acquire newby 20%! have seen increase intoour ads revenue In addition, AdMob mediation has helped us users efficiently and at scale.”” optimize our eCPMs on the fly, while removing the Brian Buser,need Senior Manager Mobile Marketing to maintain complex logic.” -- Leon Chien, Founder, Orangenose Studio Background

Goal

Approach

Results

Orangenose Studio is a dedicated team of casual game lovers, who happens to love to entertain the world at the same time.

To monetize games through various ad formats, without cannibalizing the player’s gaming experience.

Used AdMob rewarded ads and other rewarded networks through AdMob mediation for both Android and iOS games

IAP Revenue +10% Ads Revenue +20% Maintained DAU

Google Confidential and Proprietary

Rewards : Coins

Rewarded Scenario 1

Google Confidential and Proprietary

Rewards : Lives

Rewarded Scenario 2

Google Confidential and Proprietary