KARIN L. SCOTT 733 Gold Way Superior, Colorado 80027

Cell: (720) 363-9397 [email protected]

EXPERIENCED EVENT MANAGEMENT PROFESSIONAL

Multi-faceted, results driven, team player who thrives in a fast-paced environment and possess expertise in event development and management, sales and marketing, organizing and implementing activities, and embodies exceptional leadership and judgment, in addition to the following broad based competencies:  

Staff Management Budgeting & Planning

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Event Operations Client Service

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Sales & Marketing Master Organizer

PROFESSIONAL EXPERIENCE Williams-Sonoma, Broomfield, Colorado

2009-current

Coordinator/Visual Merchandiser Train and manage core and seasonal staff to achieve sales objectives. Open and close store, including financial reconciliation, preparing daily bank deposit and generating sales reports. Build the Williams Sonoma brand one customer at a time, utilizing effective selling techniques. Partner with visual team and management staff to implement and maintain high visual merchandising standards.  Key holder responsible for independently opening and closing store and acting as daily manager.  Coordinate sales staff by educating, mentoring and directing new hires. Share product knowledge, communicate sales goals and assess opportunities for sales and staff development.  Deliver genuine customer service by exemplifying world-class service standards and responding professionally to inquiries and concerns. NaylorCMG (Formerly Convention Management Group (CMG)), Fairfax, Virginia

1995-1999

Show Director, (1997-1999) Planned, organized and produced trade association conventions and tradeshows designed to build business relationships, educate participants and unite industry members. Executed events in manner consistent with the overall sales and marketing plans, approved budgets and event timelines. Served as primary point of contact for clients and provided daily communications link between CMG implementation team and trade association client personnel. Oversaw all areas of tradeshow management including, exhibit sales and service, attendance promotion, event logistics, attendee registration and housing.  Directed the American Meat Institute’s presence at the 1997 & 1999 Worldwide Food Expo (WWFE), a co-located tradeshow attracting 30,000 attendees and featuring equipment for the food processing industry, held bi-annually in Chicago’s McCormick Place.  Coordinated show team that sold and serviced 1,200 exhibitors covering 572,000 net square feet of exhibit space—a 10% increase from the previous event.  Oversaw tradeshow logistics to include management of service contractors, security and decorators, site inspections and contract negotiations.  Provided on-site operations management for convention, conference, special events and related activities.

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Developed and monitored comprehensive event budgets and timelines to ensure events were produced on-time and under-budget. Conducted post-event analysis to evaluate return on investment in addition to attendee and exhibitor satisfaction and quality of attending buyers. Provided event promotion and management for the following trade associations; National Association of State Departments of Agriculture (NASDA), American Meat Institute (AMI), International Dairy Foods Association (IDFA), National Food Processors Association (NFPA), National Mining Association’s, International Bottled Water Association (IBWA), California Grocer Association (CGA), National Rural Electric Cooperative Association (NRECA). Provided on-site event management at venues around the country including Chicago’s McCormick Place; Las Vegas Convention Center; Houston’s George R. Brown Convention Center; Anaheim Convention Center and the Philadelphia Marriott Downtown.

Manager, Advertising & Promotions (1995-1999) Directed the development and oversaw the implementation of advertising and promotional business plans for all CMG clients. Implemented domestic and international attendance promotion campaigns as well as develop exhibit sales promotion and printed materials.  Executed international attendance promotion campaign that attracted 30,500 attendees from around the world.  Utilized special relationships with the Department of Commerce, the Department of Agriculture and the Foreign Posts to attract buyer delegations.  Directed media designers, copywriters, web designers, photographers and printers to create promotional materials.  Developed and oversaw the implementation of marketing and sales business plans including timelines, budgets, weekly goals, objectives and benchmarks.  Oversaw media arrangements with publishers and editors of trade publications to achieve advertising and public relations coverage to enhance the image of managed events. Resource Interactive, Columbus, Ohio

1992-1995

Production Manager (1992-1995) Formulated and executed effective promotional campaigns for high-tech clientele at marketing communications firm. Managed and monitored work in progress to deliver quality product to client, at or below estimated cost and within desired timeframe. Managed multiple projects concurrently, while monitoring timelines, prioritizing jobs, organizing action items and anticipating potential problems.  Facilitated a 40% increase in major client billing by promotion innovative, cost and time efficient production methods.  Consistently exceeded targeted gross margin by more than 10%, through aggressive cost management.  Revised project estimate format, making complex budgets easily understood by clients.

EDUCATION Event Management Certificate – Event Management Program The George Washington University-School of Business, Washington, DC Bachelor of Science – Business Administration, Marketing Miami University, Oxford, Ohio