Insights-Driven Reporting One place for accurate, reliable reporting for all your search campaigns

Measurement is one of the most critical aspects of search marketing—and also one of the most time consuming. Every day, search marketers run numerous reports and spend time combing through and combining them in spreadsheets. DoubleClick Search V3 (DS3) makes this process simpler by giving you access to all your search and conversion data in one place and the right tools to turn mounds of data into actionable campaign insights.

Robust and flexible reporting suite Your reporting needs are often as unique as your campaign objectives. With DS3, you can use more than 90 available metrics to configure a wide variety of reports. You can also save, schedule, email or download commonly viewed reports, arming you with the insights you need, exactly when you need them. AdWords-like campaign performance summary and metrics

Saved reports for later viewing Scheduling reports

Real-time, accurate data For making the best campaign decisions, the data you rely on must be accurate and fresh. With DS3, data from AdWords and adCenter is updated automatically every 15 minutes, giving you near-real-time access to campaign performance. Website action and transaction data from Floodlight, the proprietary tracking system from DoubleClick, is natively integrated with your search campaigns, helping to ensure that you have the industry’s most accurate, most up-to-date conversion data.

Insights-Driven Reporting

Intuitive view of campaign performance The Campaign Scorecard gives you a snapshot of campaign performance with data visualization of key metrics, so you can identify trends, pinpoint performance fluctuations or compare key metrics over time—quickly and intuitively. Perfect for routine or ad hoc reporting tasks, the Campaign Scorecard makes it easy to get a holistic view of your campaign performance. To supplement campaign data with your business data, offline conversions such as call center volume and in-store traffic can also be incorporated for reporting and optimization purposes.

Filter to find outliers

Data visualization of key metrics

Granular data that leads to insights and action

Customize reports for unique views of campaign performance

Running reports in DS3 is similar to reporting in AdWords, making it easy to take action on campaigns, keywords and ads because they’re presented alongside the data in the interface. Reports can be downloaded to spreadsheet format and easily uploaded with corresponding changes. Customized reports track how you’re pacing to your unique objectives. So you have answers to questions like “What’s my performance this week compared to last? Why did conversion rates dip today? Am I pacing to hit my monthly budget?” right at your fingertips.

Transparent reporting into bid decisions Automation and optimization don’t mean “black box.” Transparency into how bid decisions are made is important when you’re relying on automated bid optimization tools. Within the DS3 Performance Bidding Suite, you can monitor the progress of each goal you’ve set, be sure that changes are made within the proper constraints and view a history of each keyword’s bid and rationale. Our tool also unveils opportunities to increase your keywords’ performance, highlighting areas where manual controls override the system’s ability to maximize performance.

Download reports

Transparent reporting into bid strategies and optimization

About DoubleClick Search by Google Built on Google infrastructure, DoubleClick Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to-use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross-channel reporting and attribution.

About DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.

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