PG – 885

*PG885*

III Semester M.I.B. Degree Examination, January 2013 (Semester Scheme) International Business Paper – 3.4 : INTERNATIONAL MARKETING MANAGEMENT Time : 3 Hours

Max. Marks : 80

Instruction : Answer all Sections. SECTION – A 1. Explain any ten of the following in about 3-4 lines each. Each question carries two marks. (10×2=20) a) What is Boundaryless Marketing ? b) What is an ethnocentric company ? c) Define balance of payments. How does it differ from Balance of Trade ? d) Define International Marketing Research. e) What is secondary data ? f) What is “Market approach” in export pricing ? g) What are barriers to trade ? h) What is meaning of “Product” in International Marketing ? i) What is marginal cost pricing in export pricing ? j) What are the main factors in packing a product for exports ? k) What is Ad valorem duty ? l) What are the objectives of levying customs duty ? SECTION – B Answer any three of the following. Each question carries five marks.

(3×5=15)

2. What are the differences between domestic and international marketing ? 3. Outline the salient aspects of global marketing strategy. 4. Outline the different prevailing environments under international marketing environment. 5. What are the principal sources of secondary data ? 6. Write on the “customers” requirements in export packaging. P.T.O.

PG – 885

-2-

*PG885*

SECTION – C Answer any two from the following in about 3 pages each. Each question carries fifteen marks. (2×15=30) 7. Discuss in detail on the various types of tariff and non tariff barriers in exports. 8. What are the different modes of entry into the international market ? What are the relative advantages and disadvantages of each mode ? 9. Discuss on various ways of developing an international product line. 10. Discuss the various theories of international trade. SECTION – D Compulsory : 11. Analyse the following case study and answer the questions.

(1×15=15)

M/s Soles India is a reputed footwear industry in India. The company is venturing into international markets and is targeting, South African market. The company would like to know the comprehensive details of market which would enable formulation of a market entry strategy and a suitable product mix plan. The company appoints M/s Peter, a leading world marketing consultancy group to carry out a marketing research in Africa and submit its findings. M/s Soles India is targeting an export sales of US $ 1 Million in the first year at S. Africa with a growth profile in the succeeding years. Answer the following; assuming that you are the leader of M.R. team of M/s Peter. a) What prompts M/s Soles India to enter S. African market ? b) How will you analyse market structure and product mix concept ? c) What type of primary data is collected and who are the respondents ? d) What are the likely principal sources for secondary data collection ? e) How can a demand pattern analysis be made ? f) Briefly indicate, the salient aspects of Marketing Research Report that your team would submit, based upon the investigations and analysis.

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