Intersect Digital Case Study: FCB / HCA Medical Centers These DC Dynamic units FCB wanted to create for HCA brought dynamic feeds to a new level instant, live display of wait times of different emergency centers across the nation.

Intersect’s Role To implement this cross-device dynamic campaign, we needed to unite data sources from independent providers seamlessly so that a user was given crucial information about emergency center wait times at the location nearest to them. We built the structure for the dynamic Google feed which linked a user to their nearest medical center and the creative assets paired to that center. We also brought in live, to-the-minute wait time readings from a separate API feed, specific to the medical center in the user’s area. Together these feeds allowed the user a seamless, branded experience with accurate wait times across desktop and mobile.