Intro  to  Social  Media  for  Business  

August  21,  2012   Cary  Innova3on  Center   ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

S E C T I O N   1  

Strategic   View   ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Why Bother? 1.  Promote  your  mission     2.  Dominate  search   3.  Get  in  the  Conversa3on  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Two Kinds of People in the World ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

S E C T I O N   2  

Tac
Intro  to  Social  Media  for  Business  

Other   Websites  

YOUR   WEBSITE  

The Hub of all Things 1.  Control  your  own  des3ny   2.  Easily  publish  your  story  to  the  world   3.  Central  connector  for  all  your  other  ac3vi3es  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business   Other  

S E C T I O N 2  

Pinterest   Foursquare   Vimeo   StumbleUpon   Instagram   Digg  

Tumblr   Reddit   BranchOut   AboutMe   Klout   Kred  

Stuff You Don’t Need ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

S E C T I O N   3  

An  Assortment  of    

Top  Tips   ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Top 5 Tips for Your Website 1.  Post  at  least  once  a  week   2.  First  Person  (“I”)  Voice   3.  Real  Name   4.  Every  post  deserves  a  (good)  picture   5.  Have  a  Comments  Policy  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Top 3 Tips for Facebook

1.  Post  everyday   2.  Most  ac3ve  5-­‐10  PM   3.  Use  a  Picture   ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Top 3 Twitter Tricks

1.  #hashtags   2.  Follow  Friday   3.  Hootsuite  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Top 3 Security Tips 1.  If  you  get  hacked,   change  your  password   2.  Are  there  backups  of   your  website?   3.  Keep  your  website   so^ware  up  to  date.  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Top 4 Engagement Tips 1.  Shine  a  light  on  others   2.  Ask  for  help   3.  Respond  to  comments   4.  Republish  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

4 Tricks with Gmail 1.  Collect  all  your   accounts  in  one  place   2.  Make  Smart  Folders   3.  Export  Lists   4.  Use  Signatures  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

More Google Business 1.  Google  Docs  /  Social   Spreadsheets   2.  Google  Calendar   3.  Claim  Your  Google   Place  (G+)  

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Summary   ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Engage. Communicate. Standout.

©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Ques
Intro  to  Social  Media  for  Business  

Survey   [email protected]   About.Me/halgoodtree   ©2012  Hal  Goodtree.  All  rights  reserved.  

Intro  to  Social  Media  for  Business  

Thank  You!   [email protected]   About.Me/halgoodtree   ©2012  Hal  Goodtree.  All  rights  reserved.