‫‪KBA Rapida 145‬‬

‫ﻣﺎﺷﻴﻦ ﭼﺎﭘﻲ ﻛﻪ ﺗﻮﺳﻂ ﺷﺮﻛﺖ ﻧﻮﺭﺗﻚ‬ ‫ﺑﻪ ﭼﺎپ ﺍﻧﺪﻳﺸﻪ ﺁﻣﻞ ﻓﺮﻭﺧﺘﻪ ﺷﺪ‬

‫ﺍﻳﺮﺍﻥ ﺑﺎﺯﺍﺭ ﻣﻬﻢ ﻭ ﺍﺳﺘﺮﺍﺗﮋﻳﻜﻰ‬ ‫ﺑﺮﺍﻯ ﻙ‪.‬ﺏ‪.‬ﺁ ﺍﺳﺖ؟ ! ! !‬ ‫ﺩﺭ ﭘﺎﺳﺦ ﺑﻪ ﺑﺮﺧﻰ ﺍﻇﻬﺎﺭﺍﺕ ﻣﺪﻳﺮﺍﻥ ﺷﺮﻛﺖﻫﺎﻯ ‪ KBA‬ﻭ ﻧﻮﺭﺗﻚ ﺩﺭ ﻣﺎﻫﻨﺎﻣﻪ ﺻﻨﻌﺖ ﭼﺎپ‬ ‫ﺍﻳﺮﺍﻥ ﺑﺎﺯﺍﺭ ﻣﻬﻢ ﻭ ﺍﺳـﺘﺮﺍﺗﮋﻳﻜﻰ ﺍﺳﺖ‪ ،‬ﻧﻪ ﺗﻨﻬﺎ ﺑﺮﺍﻯ ﻙ‪.‬ﺏ‪.‬ﺁ‪ ،‬ﺑﻠﻜﻪ ﺑﺮﺍﻯ ﺗﻤﺎﻡ ﻛﻤﭙﺎﻧﻰﻫﺎﻯ ﺧﺎﺭﺟﻰ ﻣﺎﻧﻨﺪ ﺭﻭﻟﻨﺪ‪ ،‬ﻫﺎﻳﺪﻟﺒﺮگ‪،‬‬ ‫ﻛﻮﻣﻮﺭﻯ ﻭ …‪ ،‬ﻭ ﻧﻪ ﺗﻨﻬﺎ ﺩﺭ ﺻﻨﻌﺖ ﭼﺎپ‪ ،‬ﺑﻠﻜﻪ ﺑﺮﺍﻯ ﺗﻤﺎﻡ ﺻﻨﺎﻳﻊ ﻭ ﺣﺘﻰ ﺧﺪﻣﺎﺕ‪ .‬ﺍﻣﺎ ﺁﻧﺎﻧﻰ ﺩﺭ ﺍﻳﻦ ﺑﺎﺯﺍﺭ ﺍﺳـﺘﺮﺍﺗﮋﻳﻚ ﻣﻰﺗﻮﺍﻧﻨﺪ‬ ‫ﻣﻮﻓﻖ ﺑﺎﺷﻨﺪ ﻭ ﺑﺎﻳﺪ ﺑﻤﺎﻧﻨﺪ ﻛﻪ ﻫﺪﻓﺸﺎﻥ ﻗﺒﻞ ﺍﺯ ﻛﺴﺐ ﺩﺭﺁﻣﺪ‪ ،‬ﻣﻬﻢ ﺩﺍﻧﺴﺘﻦ ﻣﺸﺘﺮﻳﺎﻥ ﺍﻳﻦ ﺑﺎﺯﺍﺭ ﺑﺎﺷﺪ ﻧﻪ ﺁﻥ ﻛﻪ ﻓﻘﻂ ﺑﻪ ﻓﻜﺮ ﭘﻮﻝ‬ ‫ﺟﻤﻊ ﻛﺮﺩﻥ ﺁﻥ ﻫﻢ ﺑﻪ ﻗﻴﻤﺖ ﻧﺎﺑﻮﺩ ﻛﺮﺩﻥ ﺑﻨﻴﺎﻥ ﻭﺍﺣﺪﻫﺎﻯ ﺗﻮﻟﻴﺪﻯ ﺑﺎﺷﻨﺪ‪.‬‬ ‫ﺍﻳﻦ ﻣﻄﻠﺐ ﺭﺍ ﺑﻪ ﻋﻨﻮﺍﻥ ﺳﺮﻓﺼﻞ ﭘﺎﺳﺦ ﺧﻮﺩ ﺑﻪ ﻣﺼﺎﺣﺒﻪ ﻳﻜﻰ ﺍﺯ ﻣﺪﻳﺮﺍﻥ ﺷﺮﻛﺖ ﻙ‪.‬ﺏ‪.‬ﺁ ﺩﺭ ﻣﺠﻠﻪ ﺻﻨﻌﺖ ﭼﺎپ ﺷﻤﺎﺭﻩ ‪404‬‬ ‫ﺧـﺮﺩﺍﺩ ﻣـﺎﻩ ‪ 1394‬ﻛﻪ ﻃﻰ ﺁﻥ ﻣﻮﺿﻮﻉﻫﺎﻳﻰ ﺭﺍ ﺑﺰﺭگﻧﻤﺎﻳﻰ ﻛﺮﺩﻩ ﻭ ﺣﺘﻰ ﺑﻪ ﺧﻼﻑ ﻫﻢ ﺑﻴﺎﻥ ﻛﺮﺩﻩ ﺑﻮﺩ ﺁﻭﺭﺩﻡ ﺗﺎ ﺧﻮﺍﻧﻨﺪﮔﺎﻥ ﻋﺰﻳﺰ‪،‬‬ ‫ﻛﻪ ﺣﺘﻤ ًﺎ ﮔﺮﻭﻩ ﻛﺜﻴﺮﻯ ﺍﺯ ﺁﻧﺎﻥ ﺍﺯ ﻣﺪﻳﺮﺍﻥ ﻭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﭼﺎپ ﺍﻳﻦ ﻛﺸﻮﺭ ﻫﺴﺘﻨﺪ ﺑﺨﻮﺍﻧﻨﺪ ﻭ ﺑﺪﺍﻧﻨﺪ ﻭ ﺧﻮﺩ ﻗﻀﺎﻭﺕ ﻛﻨﻨﺪ‪.‬‬ ‫ﺁﻗـﺎﻯ ﻓﺎﻟﻚ ﺩﺭ ﺷـﺮﺍﻳﻄﻰ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ ﻛﻪ ﺍﻳﺮﺍﻥ ﺑﺎﺯﺍﺭ ﻣﻬﻢ ﻭ ﺍﺳـﺘﺮﺍﺗﮋﻳﻜﻰ ﺑﺮﺍﻯ ﻙ‪.‬ﺏ‪.‬ﺁ ﺍﺳـﺖ ﻛﻪ ﻣﺪﻳـﺮ ﻧﻤﺎﻳﻨﺪﻩ ﻛﻤﭙﺎﻧﻰ‬ ‫ﻣﺘﺒﻮﻉ ﺍﻭ ﺩﺭ ﺍﻳﺮﺍﻥ‪ ،‬ﻳﻌﻨﻰ ﺷـﺮﻛﺖ ﻧﻮﺭﺗﻚ‪ ،‬ﻣﺪﺕ ‪ 4‬ﺳـﺎﻝ ﺍﺳـﺖ ﺑﻪ ﺧﺎﻃﺮ ﻋﺪﻡ ﺍﻳﻔﺎﻯ ﺗﻌﻬﺪﺍﺕ ﺧﻮﺩ ﺩﺭ ﻣﻘﺎﺑﻞ ﻗﺮﺍﺭﺩﺍﺩ ﺑﺎ ﺷـﺮﻛﺖ‬ ‫ﺍﻧﺪﻳﺸﻪﮔﺴـﺘﺮ ﻧﻮﺁﻭﺭ ﺁﻣﻞ ﭘﺮﻭﻧﺪﻩ ﻣﻔﺘﻮﺡ ﺩﺭ ﻣﺮﺍﺟﻊ ﺭﺳـﻤﻰ ﻭ ﻗﻀﺎﻳﻰ ﺩﺍﺷـﺘﻪ ﻭ ﻧﺘﻮﺍﻧﺴـﺘﻪ ﻓﺮﻭﺷـﻰ ﺭﺍ ﺑﻪ ﻙ‪.‬ﺏ‪.‬ﺁ ﻫﺪﻳﻪ ﻛﻨﺪ ﺩﺭ‬ ‫ﺣﺎﻟﻰ ﻛﻪ ﺩﻳﮕﺮ ﻛﻤﭙﺎﻧﻰﻫﺎﻯ ﻣﻌﺘﺒﺮ ﺳـﺎﺯﻧﺪﻩ ﻣﺎﺷـﻴﻦﺁﻻﺕ ﭼﺎپ‪ ،‬ﺑﺪﻭﻥ ﻫﺮ ﮔﻮﻧﻪ ﺍﺩﻋﺎ ﻭ ﻣﺼﺎﺣﺒﻪ ﻭ ‪ ...‬ﻃﻰ ﻫﻤﻴﻦ ﻣﺪﺕ ﺗﻮﺍﻧﺴﺘﻪﺍﻧﺪ‬ ‫ﭼﻨﺪﻳﻦ ﺩﺳـﺘﮕﺎﻩ ﻣﺎﺷـﻴﻦﺁﻻﺕ ﭼﺎپ ﻣﺪﺭﻥ ﺑﺎ ﺁﺧﺮﻳﻦ ﺗﻜﻨﻮﻟﻮژﻯ ﺭﺍ ﺑﻪ ﻣﺸﺘﺮﻳﺎﻥ ﺧﻮﺩ ﺑﻔﺮﻭﺷﻨﺪ ﻭ ﺍﻳﻦ ﻭﺍﻗﻌﻴﺖ‪ ،‬ﻳﻌﻨﻰ ﺑﺮ ﻫﻢ ﺯﺩﻥ‬ ‫ﺗﺤﺮﻳﻢﻫﺎﻳﻲ ﻛﻪ ﻫﺮ ﻛﺲ ﺑﺨﻮﺍﻫﺪ ﻧﺎﺗﻮﺍﻧﻰﻫﺎ ﻭ ﻋﺪﻡ ﻣﻮﻓﻘﻴﺖ ﺧﻮﺩ ﺭﺍ ﺗﻮﺟﻴﻪ ﻛﻨﺪ‪ ،‬ﺯﻳﺮ ﭼﺘﺮ ﺁﻥ ﭘﻨﺎﻩ ﻣﻰﮔﻴﺮﺩ‪.‬‬ ‫ﻭﺍﻗﻌﻴﺖ ﺑﺴـﻴﺎﺭ ﺗﻠﺨﻰ ﺍﺳـﺖ ﻛﻪ ﻃﻰ ﺍﻳﻦ ﭼﻨﺪ ﺳﺎﻝ ﺧﻴﻠﻰﻫﺎ ﺑﺎ ﺍﺳﻢ ﻭ ﻋﻨﻮﺍﻥ ﻣﻬﺪﻯ ﺭﺿﺎﻳﻴﺎﻥ ﺁﺷﻨﺎ ﺷﺪﻧﺪ‪ ،‬ﺍﻣﺎ ﻧﻪ ﺑﺨﺎﻃﺮ ﺍﻳﻦ‬ ‫ﻛﻪ ﺗﻮﺍﻧﺴـﺘﻪ ﺑﺎﺷـﻢ ﺩﺭ ﻛﺎﺭﻡ ﻣﻮﻓﻘﻴﺖﻫﺎﻳﻰ ﺭﺍ ﻛﺴﺐ ﻛﻨﻢ‪ ،‬ﺑﻠﻜﻪ ﺑﺨﺎﻃﺮ ﻋﺪﻡ ﻣﻮﻓﻘﻴﺖ ﺩﺭﭘﺮﻭژﻩ ﻭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺟﺪﻳﺪﻡ ﺍﺯ ﻃﺮﻳﻖ‬ ‫ﻧﻮﺭﺗﻚ ﻭ ﻙ‪.‬ﺏ‪.‬ﺁ‪ ،‬ﻛﻪ ﻣﺘﺎﺳـﻔﺎﻧﻪ ﺑﺨﺎﻃﺮ ﺧﻠﻒ ﻭﻋﺪﻩﻫﺎﻯ ﺁﻧﻬﺎ ﺑﻪ ﻧﺘﻴﺠﻪ ﻧﺮﺳـﻴﺪ‪ .‬ﻭﺍﻗﻌ ًﺎ ﻛﻪ ﻣﻌﺮﻭﻓﻴﺖ ﺍﺯ ﺍﻳﻦ ﻃﺮﻳﻖ ﺑﺴـﻴﺎﺭ ﺗﻠﺦ ﻭ‬ ‫ﺁﺯﺍﺭﺩﻫﻨﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﺣـﺎﻝ‪ ،‬ﺑﺎ ﺍﻳﻦ ﻭﺿﻌﻴﺖ ﭼﻪ ﻛﺴـﻰ ﻣﻰﺧﻮﺍﻫﺪ ﻭ ﻳﺎ ﻣﻰﺗﻮﺍﻧﺪ ﻫﻨﻮﺯ ﻣﺸـﺘﺮﻯ ﻙ‪.‬ﺏ‪.‬ﺁ ﺑﺎﻗﻰ ﺑﻤﺎﻧﺪ؟ ﺁﻳـﺎ ﺍﻳﻦ ﻙ‪.‬ﺏ‪.‬ﺁ ﻳﺎ ﻧﻤﺎﻳﻨﺪﻩ ﺍﻭ‬ ‫ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﻬﺎﻯ ﺫﺭﻩﺍﻯ ﺍﺯ ﺍﻋﺘﺒﺎﺭ ﺍﺯ ﺩﺳـﺖ ﺭﻓﺘﻪ‪ ،‬ﮔﺮﺩ ﻭ ﻏﺒﺎﺭ ﻗﺪﻡﻫﺎﻯ ﺣﺘﻲ ﻳﻜﻲ ﺍﺯ ﻣﺸـﺘﺮﻳﺎﻥ ﺍﺯ ﺩﺳﺖ ﺭﻓﺘﻪ ﻭ ﺭﻳﺎﻟﻰ ﺍﺯ ﺗﻌﻬﺪﺍﺕ‬ ‫ﺍﻧﺠﺎﻡ ﻧﺸﺪﻩ ﺷﺮﻛﺖ ﺍﻧﺪﻳﺸﻪ ﺁﻣﻞ ﺭﺍ ﺟﺒﺮﺍﻥ ﻛﻨﻨﺪ؟‬

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‫ﻣﺎﻫﻨﺎﻣﻪ ﺻﻨﻌﺖ ﺑﺴﺘﻪﺑﻨﺪﻱ‬ ‫ﺷﻤﺎﺭﻩ ‪160‬‬

‫‪ .1‬ﻣــﻦ ﻧﻤﻲﺩﺍﻧــﻢ ﻣﻘﺪﻣــﻪ ﻣﻄﻠﺐ ﻣﺬﻛﻮﺭ‬ ‫ﺗﻮﺳــﻂ ﺍﻋﻀﺎﻱ ﻣﺤﺘﺮﻡ ﺗﺤﺮﻳﺮﻳــﻪ ﻣﺎﻫﻨﺎﻣﻪ ﺻﻨﻌﺖ‬ ‫ﭼﺎپ ﻧﻮﺷــﺘﻪ ﻭ ﻳﺎ ﺑﻪ ﻭﺳﻴﻠﻪ ﺍﻗﺎﻯ ﺳﻌﻴﺪ ﻋﻠﻴﺮﺿﺎﻳﻲ‬ ‫ﺗﻨﻈﻴﻢ ﺷــﺪﻩ ﺑــﻮﺩ ﺍﻣﺎ ﻫﻤﻴــﻦ ﻗﺪﺭ ﭘﻴــﺪﺍ ﺑﻮﺩ ﻛﻪ‬ ‫ﻧﻮﻳﺴــﻨﺪﻩ ﺑﺪﻭﻥ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘــﻦ ﻭﺍﻗﻌﻴﺖ ﻋﻤﻠﻜﺮﺩ‬ ‫ﺷــﺮﻛﺖ ﻧﻮﺭﺗــﻚ ﻭ ﻙ‪.‬ﺏ‪.‬ﺍ ﺩﺭ ﺍﻳﺮﺍﻥ ﻗﺼﺪ ﺩﺍﺷــﺘﻪ‬ ‫ﺭﻭﻛﺶ ﻣﻮﻓﻘﻴﺖ ﺗﻮﺳــﻌﻪﻳﺎﻓﺘﻪ ﺑﺮ ﻛﺎﺭﻧﺎﻣﻪ ﺍﻳﻦ ﭼﻨﺪ‬ ‫ﺳــﺎﻝ ﺍﺧﻴﺮ ﻧﻮﺭﺗﻚ ﺑﻜﺸــﺪ ﻭ ﻧﺸــﺎﻥ ﺩﻫﺪ ﻛﻪ ﺍﻳﻦ‬ ‫ﺍﻣﺮ ﺑــﺮ ﺧﻼﻑ ﺟﺮﻳﺎﻥ ﻣﺸــﻜﻼﺕ ﻋﺮﻓﻲ‪ ،‬ﺍﺧﻼﻗﻲ ﻭ‬ ‫ﻗﺎﻧﻮﻧﻲ ﺍﺳــﺖ ﻛﻪ ﺑﺴﻴﺎﺭﻱ ﺍﺯ ﺍﻋﻀﺎﻱ ﺻﻨﻒ ﭼﺎپ ﺑﺎ‬ ‫ﺍﻳﻦ ﺷﺮﻛﺖ ﺩﺍﺭﻧﺪ‪ .‬ﻣﻦ ﻭﻛﻴﻞ ﻣﺪﺍﻓﻊ ﺩﻳﮕﺮﺍﻥ ﻧﻴﺴﺘﻢ‬ ‫ﻭ ﻃﻰ ﺍﻳﻦ ﭼﻨﺪ ﺳــﺎﻝ ﻓﻘﻂ ﺗﻤﺎﻡ ﺩﺍﺭﺍﻳﻰ ﺟﺴــﻤﻰ‬ ‫ﻭ ﻣﺎﻟــﻰ ﺧﻮﺩ ﺭﺍ ﮔﺬﺍﺷــﺘﻪﺍﻡ ﻛﻪ ﺣﻘــﻢ ﺭﺍ ﺑﮕﻴﺮﻡ ﺍﻣﺎ‬ ‫ﺍﮔﺮ ﺁﻧﺎﻧﻰ ﻛﻪ ﻣﺸــﻜﻼﺕ ﻣﺸــﺎﺑﻪ ﻣﻦ ﺭﺍ ﺩﺍﺷــﺘﻨﺪ‪،‬‬ ‫ﺍﻗﺪﺍﻡ ﻣﺸــﺎﺑﻪ ﻣﻦ ﺭﺍ ﻧﻴﺰ ﺩﺭ ﺟﻬﺖ ﺍﺣﻘﺎﻕ ﺣﻖ ﺧﻮﺩ‬ ‫ﺍﻧﺠﺎﻡ ﻣﻰﺩﺍﺩﻧﺪ‪ ،‬ﺣﺘﻤﺎ ﺻﻒ ﻃﻮﻳﻠﻰ ﭘﺸــﺖ ﺩﺭﻫﺎﻯ‬ ‫ﺍﺗﺤﺎﺩﻳﻪ ﻭ ﻣﺮﺍﺟﻊ ﻗﻀﺎﻳﻰ ﺑﺮﺍﻯ ﺍﻳﻦ ﺷﺮﻛﺖ ﺗﺸﻜﻴﻞ‬ ‫ﻣﻰﮔﺮﺩﻳﺪ‪ .‬ﺍﺯ ﺍﻳﻦ ﺭﻭ ﻧﻮﻳﺴﻨﺪﻩ ﻣﻘﺪﻣﻪ ﺁﻥ ﻣﺼﺎﺣﺒﻪ‪،‬‬ ‫ﺍﻧﻌﻜﺎﺱ ﺻﺤﻴﺤــﻲ ﺍﺯ ﻋﻤﻠﻜﺮﺩ ﻧﻮﺭﺗﻚ ﻭ ﻙ‪.‬ﺏ‪.‬ﺍ ﺩﺭ‬ ‫ﺍﻳﺮﺍﻥ ﻃﻲ ﺳﺎﻝﻫﺎﻱ ﺍﺧﻴﺮ ﺑﻪ ﺧﻮﺍﻧﻨﺪﮔﺎﻥ ﺍﺭﺍﺋﻪ ﻧﺪﺍﺩﻩ‬ ‫ﺍﺳﺖ ﻛﻪ ﺟﺎﻱ ﺗﺎﺳﻒ ﺑﺴﻴﺎﺭ ﺩﺍﺭﺩ‪.‬‬ ‫‪ .2‬ﺩﺭ ﺑﺨﺸــﻲ ﺍﺯ ﻣﺼﺎﺣﺒﻪ ﺩﺭ ﺗﻮﺟﻴﻪ ﻋﺪﻡ‬ ‫ﺗﺎﻣﻴــﻦ ﻗﻄﻌﺎﺕ ﻳﺪﻛﻲ ﺑﻪ ﻣﻮﺿﻮﻉ ﺗﺤﺮﻳﻢﻫﺎ ﺍﺷــﺎﺭﻩ‬ ‫ﺷــﺪﻩ ﺍﺳﺖ‪ .‬ﺑﺎﻳﺪ ﺑﻪ ﻋﻮﺍﻣﻞ ﻣﺤﺘﺮﻡ ﻙ‪.‬ﺏ‪.‬ﺍ ﺩﺭ ﺍﻳﺮﺍﻥ‬ ‫ﮔﻔﺖ ﻛﻪ ﺁﻗﺎﻳﺎﻥ ﻣﺤﺘﺮﻡ ﻟﻄﻔﺎ ﺑﺎ ﻃﺮﺡ ﭼﻨﻴﻦ ﺩﻻﻳﻞ‬ ‫ﻭ ﺗﻮﺟﻴﻬﺎﺗﻲ ﺑﻪ ﺷــﻌﻮﺭ ﺳﺮﻣﺎﻳﻪﮔﺬﺍﺭﺍﻥ ﺻﻨﻌﺖ ﭼﺎپ‬ ‫ﺗﻮﻫﻴــﻦ ﻧﻜﻨﻴﺪ‪ .‬ﻣﮕﺮ ﻓﻘﻂ ﺷــﻤﺎ ﺩﺭ ﺍﻳﺮﺍﻥ ﻣﺎﺷــﻴﻦ‬ ‫ﻓﺮﻭﺧﺘﻪﺍﻳــﺪ؟ ﻣﮕﺮ ﻓﻘﻂ ﺷــﻤﺎ ﻫﺴــﺘﻴﺪ ﻛــﻪ ﻟﻮﺍﺯﻡ‬ ‫ﻳﺪﻛﻰ ﺑﺮﺍﻯ ﻣﺸــﺘﺮﻳﺎﻥ ﺧﻮﺩ ﺗﺎﻣﻴﻦ ﻣﻰﻛﻨﻴﺪ؟ ﻣﮕﺮ‬ ‫ﺩﻳﮕﺮﺍﻥ ﻛﻪ ﻣﺎﺷﻴﻦﻫﺎﻯ ﻣﺪﺭﻥﺗﺮ ﺍﺯ ﺷﻤﺎ ﻓﺮﻭﺧﺘﻪﺍﻧﺪ‬ ‫ﻭ ﻣﻰﻓﺮﻭﺷــﻨﺪ‪ ،‬ﻟﻮﺍﺯﻡ ﻳﺪﻛﻰ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﻣﺸــﺘﺮﻳﺎﻥ‬ ‫ﺧــﻮﺩ ﺭﺍ ﺍﺯ ﺗﻮﻟﻴﺪﺍﺕ ﺩﺍﺧﻞ ﻛﺸــﻮﺭ ﺗﻬﻴﻪ ﻣﻰﻛﻨﻨﺪ؟‬ ‫ﺍﮔﺮ ﺗﺤﺮﻳﻢ ﻣﺎﻧﻊ ﺍﻧﺠﺎﻡ ﻛﺎﺭﻫﺎﻯ ﺷــﻤﺎ ﻭ ﭘﻴﺸﺮﻓﺘﺘﺎﻥ‬ ‫ﻫﺴﺖ‪ ،‬ﭼﮕﻮﻧﻪ ﺷــﻤﺎ ﺍﺩﻋﺎ ﻣﻰﻛﻨﻴﺪﻛﻪ ﻣﺎﺷﻴﻦﺍﻻﺕ‬ ‫ﭼﺎپ ﺭﺍ ﺑﺎ ﺁﻥ ﭘﻴﻜﺮﻩﺑﻨﺪﻯ ﺧﺎﺹ ﻭ ﺗﻜﻨﻮﻟﻮژﻯ ﺑﺴﻴﺎﺭ‬ ‫ﭘﻴﺸــﺮﻓﺘﻪ ﻭ ﻗﻴﻤﺖ ﺁﻧﭽﻨﺎﻧــﻰ ﻭﺍﺭﺩ ﻣﻲﻛﻨﻴﺪ ﺍﻣﺎ ﺍﺯ‬ ‫ﺁﻭﺭﺩﻥ ﻗﻄﻌﻪ ﻳﺪﻛﻲ ﺑﺮﺍﻱ ﺁﻥ ﻋﺎﺟﺰ ﻫﺴﺘﻴﺪ؟!‬ ‫ﺍﺯ ﻃﺮﻓﻲ ﺩﻳﮕﺮ ﺑﺎﻳﺪ ﺍﺯ ﺁﻗﺎﻱ ﻋﻠﻴﺮﺿﺎﻳﻲ ﭘﺮﺳﻴﺪ‬ ‫ﻛﺪﺍﻡ ﭼﺎﭘﺨﺎﻧﻪﺩﺍﺭﻱ ﺍﺳــﺖ ﻛﻪ ﺍﺻﻞ ﻣﺎﺷﻴﻦ ﺭﺍ ﺑﺎ ﺁﻥ‬ ‫ﻫﺰﻳﻨﻪ ﻫﻨﮕﻔﺘﻲ ﻛﻪ ﺷــﻤﺎ ﺑﺮﺍﻳــﺶ ﺗﻌﺮﻳﻒ ﻣﻲﻛﻨﻴﺪ‬ ‫ﺑﺨﺮﺩ ﻭ ﺑﻌﺪ ﺩﺭ ﻣﻮﻗﻊ ﻟﺰﻭﻡ ﺣﺎﺿﺮ ﻧﺸﻮﺩ ﻗﻄﻌﻪ ﻳﺪﻛﻲ‬ ‫ﺍﺻﻞ ﺁﻥ ﺭﺍ ﺣﺘﻲ ﺑــﺎ ﻗﻴﻤﺖﻫﺎﻱ ﺯﻣﺎﻥ ﺗﺤﺮﻳﻢ ﺗﻬﻴﻪ‬ ‫ﻧﻜﺮﺩﻩ ﻭ ﺩﻧﺒﺎﻝ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻲ ﺑﺎﺷﺪ؟‬ ‫ﺟﻨﺎﺏ ﺁﻗﺎﻯ ﺳﻌﻴﺪ ﻋﻠﻴﺮﺿﺎﻳﻲ‬ ‫ﺻﻨﻌﺖ ﭼﺎپ ﺭﺍ ﺍﺯ ﺍﻳــﻦ ﺧﻴﺮﺧﻮﺍﻫﻰ ﺟﺎﻫﻼﻧﻪ‬ ‫ﺟﻬــﺖ ﺗﺎﻣﻴــﻦ ﻗﻄﻌــﺎﺕ ﻳﺪﻛــﻰ ﺍﺯ ﺩﺍﺧــﻞ ﺑﺮﺍﻯ‬ ‫ﻣﺎﺷﻴﻦﺍﻻﺕ ﭼﺎپ ﻣﻌﺎﻑ ﺑﻔﺮﻣﺎﻳﺪ‪ ،‬ﻭ ﭘﺎﻯ ﺗﺮﺍﺷﻜﺎﺭﺍﻥ‪،‬‬ ‫ﺻﺎﻓﻜﺎﺭﺍﻥ ﻭ ﻧﻘﺎﺷﺎﻥ ﺭﺍ ﺑﻪ ﺍﻳﻦ ﺻﻨﻒ ﻧﻜﺸﻴﺪ‪.‬‬ ‫ﻭ ﺣﺪﺍﻗــﻞ ﻧﻴﺮﻭ ﻓﻨﻰ ﻣﺎﻧــﺪﻩ ﺩﺭ ﺁﻥ ﻣﺠﻤﻮﻋﻪ‬ ‫ﺭﺍ ﺑــﻪ ﻛﺸــﻮﺭﻫﺎﻯ ﺩﺭ ﺣﺎﻝ ﺟﻨﻚ‪ ،‬ﻳــﺎ ﺍﻓﺮﻳﻘﺎ ﺑﺎ ﺍﻥ‬ ‫ﻣﺮﺽﻫﺎﻯ ﺟﺪﻳﺪ ﻧﻔﺮﺳــﺘﻴﺪ‪ .‬ﺭﺍﺳــﺘﻰ ﭼﻘﺪﺭ ﻟﻮﺍﺯﻡ‬ ‫ﻳﺪﻛﻰ ﭘﺮﻣﺼــﺮﻑ ﻣﺎﺷــﻴﻦﺍﻻﺕ ﻓﺮﻭﺧﺘﻪ ﺷــﺪﻩ ﺭﺍ‬ ‫ﻣﻮﺟﻮﺩ ﺩﺍﺭﻳﺪ؟ ﻫﻴﭻ؟!‬

‫ﻧﻜﺘﻪ ﺍﻳﻦ ﺟﺎﺳــﺖ ﻛﻪ ﺑﻪ ﻧﻈــﺮ ﻣﻲﺁﻳﺪ ﻋﻤﺪﻩ‬ ‫ﻋﻼﻗﻪ ﺷﺮﻛﺖ ﻧﻮﺭﺗﻚ ﺩﺭ ﺍﻳﺮﺍﻥ‪ ،‬ﻓﺮﻭﺵ ﺧﻮﺩ ﻣﺎﺷﻴﻦ‬ ‫ﻭ ﺗﺤﺼﻴﻞ ﺳــﻮﺩﻫﺎﻱ ﺩﺭﺷﺖ ﺍﺳﺖ ﻭ ﺯﻣﺎﻧﻲ ﻛﻪ ﭘﺎﻱ‬ ‫ﺍﻧﺠــﺎﻡ ﺗﻌﻬﺪﺍﺕ ﻭ ﻳــﺎ ﺗﺎﻣﻴﻦ ﻗﻄﻌﺎﺕ ﭘﻴــﺶ ﺑﻴﺎﻳﺪ‪،‬‬ ‫ﻧﺎﮔﻬــﺎﻥ ﻫﻴﻮﻻﻱ ﺗﺤﺮﻳﻢ ﺑﻪ ﻣﻴــﺎﻥ ﻣﻌﺮﻛﻪ ﻣﻲﭘﺮﺩ ﻭ‬ ‫ﻫﻤﻪ ﭼﻴﺰ ﺑﻪ ﻫﻮﺍ ﻣﻲﺭﻭﺩ‪.‬‬

‫ﺍﮔﺮ ﭼﻪ ﻣﻦ ﺑﺎﻭﺭ ﻧﺪﺍﺭﻡ ﻛﻪ ﺁﻧﻬﺎ ﺳﺎﺧﺖ ﻣﺎﺷﻴﻦ‬ ‫ﺭﺍ ﺷــﺮﻭﻉ ﻛﺮﺩﻩ ﺑﺎﺷﻨﺪ‪ ،‬ﻭﻟﻰ ﺍﮔﺮ ﺷﺮﻭﻉ ﻛﺮﺩﻩ ﺑﻮﺩﻧﺪ‬ ‫ﺑﺎﻳﺪ ﺑﻪ ﺍﻋﻼﻡ ﺁﻣﺎﺩﮔﻰ ﻣﻦ ﭘﺎﺳــﺦ ﻻﺯﻡ ﻭ ﺳــﺮﻳﻊ ﺭﺍ‬ ‫ﻣﻰﺩﺍﺩﻧﺪ‪.‬‬ ‫‪ .4‬ﺟﻤﻠــﻪ "ﭼﺎپ ﺍﻧﺪﻳﺸــﻪ ﺁﻣﻞ ﻫﻨﻮﺯ ﻫﻢ‬ ‫ﻣﺸــﺘﺮﻱ ﻣﺎ ﺍﺳﺖ" ﺩﻗﻴﻘﺎ ﺩﺭ ﺗﻮﺟﻴﻪ ﻫﻤﻴﻦ ﻋﻤﻠﻜﺮﺩ‬ ‫ﺑﻴﺎﻥ ﻣﻲﺷــﻮﺩ ﻭ ﺷــﺎﻳﺪ ﺑﻪ ﻗﻮﻝ ﺍﻣﺮﻭﺯﻯﻫﺎ‪ ،‬ﻓﺮﺍﺭ ﺑﻪ‬ ‫ﺟﻠﻮ ﺍﺳــﺖ‪ .‬ﻣﻦ ﺑﺎ ﺍﻃﻤﻴﻨﺎﻥ ﻣﻰﮔﻮﻳﻢ ﻛﻪ ﻣﺘﺎﺳﻔﺎﻧﻪ‬ ‫ﻙ‪.‬ﺏ‪.‬ﺁ ﺗﺤﺖ ﺗﺎﺛﻴﺮ ﺭﻓﺘﺎﺭﻫﺎﻯ ﺗﺠﺎﺭﻯ ﻏﻠﻂ ﻧﻤﺎﻳﻨﺪﻩ‬ ‫ﺧﻮﺩ ﺩﺭ ﺍﻳﺮﺍﻥ‪ ،‬ﻫﻴﭻ ﮔﺎﻩ ﻧﺘﻮﺍﻧﺴــﺖ ﺗﺼﻤﻴﻢ ﺑﻪ ﺣﻞ‬ ‫ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﺑﮕﻴﺮﺩ ﻭ ﻣﻮﺟﺐ ﺷــﺪ ﺑﻪ ﺟﺎﻯ ﺍﻳﻦ ﻛﻪ‬ ‫ﻃﻰ ﺑﻴﺶ ﺍﺯ ﭼﻬﺎﺭ ﺳﺎﻝ ﺑﻪ ﻓﻌﺎﻟﻴﺖ ﻭ ﺗﻮﻟﻴﺪ ﺑﭙﺮﺩﺍﺯﻡ‪،‬‬

‫‪ .3‬ﺍﺗﻔﺎﻗــﺎ ﻳﻜــﻲ ﺍﺯ ﻫﻤــﺎﻥ ﭼﻴﺰﻫﺎﻳﻲ ﻛﻪ‬ ‫ﺑﻪ ﻧــﺎﻡ ﺗﺤﺮﻳﻢ ﺑﻪ ﻫﻮﺍ ﺭﻓﺘﻪ ‪ ....‬ﭘــﻮﻝ ﺑﻲﺯﺑﺎﻥ ﭼﺎپ‬ ‫ﺍﻧﺪﻳﺸــﻪ ﺁﻣﻞ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺑﻬﺎﻧﻪ ﺗﺤﺮﻳﻢ ﻧﺎﭘﺪﻳﺪ ﺷﺪﻩ‬ ‫ﻭ ﺩﺭ ﺍﻳــﻦ ﻣــﺪﺕ ﺣﺘﻲ ﻳﻚ ﻧﺎﻣﻪ ﻫــﻢ ﺑﺮﺍﻱ ﺗﻌﻴﻴﻦ‬ ‫ﺗﻜﻠﻴﻒ ﺁﻥ ﺍﺯ ﺳــﻮﻱ ﺷﺮﻛﺖ ﺁﻟﻤﺎﻧﻲ ﻳﺎ ﻋﺎﻣﻞ ﺁﻥ ﺩﺭ‬ ‫ﺍﻳﺮﺍﻥ ﺑﺮﺍﻱ ﭼﺎپ ﺍﻧﺪﻳﺸﻪ ﺁﻣﻞ ﺍﺭﺳﺎﻝ ﻧﺸﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﺟﺎﻟﺐ ﺍﺳــﺖ ﻛﻪ ﺍﻣﺮﻭﺯ ﻣﺪﻳﺮ‬ ‫ﺍﺭﺷــﺪ ﻓﺮﻭﺵ ﻙ‪.‬ﺏ‪.‬ﺍ ﺑﺎ ﺟﺴﺎﺭﺕ‬ ‫ﺗﻤﺎﻡ ﻭ ﺑﺪﻭﻥ ﻫﻴﭻ ﺗﺮﺱ ﻭ ﻧﮕﺮﺍﻧﻲ‬ ‫ﻭ ﺑﺮﺍﻯ ﺍﻳﻦ ﻛــﻪ ﺧﻮﺩ ﺭﺍ ﺍﻣﺎﻧﺖﺩﺍﺭ‬ ‫ﻭ‪ ...‬ﻧﺸــﺎﻥ ﺩﻫﺪ‪ ،‬ﺩﺭ ﻣﺠﻠﻪ ﺻﻨﻌﺖ‬ ‫ﭼــﺎپ ﺍﻋﻼﻡ ﻣﻲﻛﻨﻨﺪ ﻛــﻪ ﺍﺯ ﺁﻥ‬ ‫ﺯﻣﺎﻥ ﺗــﺎ ﻛﻨﻮﻥ ﺍﻳﻦ ﭘــﻮﻝ ﺭﺍ ﻧﺰﺩ‬ ‫ﺧﻮﺩ ﻧﮕﻪ ﺩﺍﺷــﺘﻪﺍﻧﺪ ﺍﻣﺎ ﻫﻤﻴﻦ ﺁﻗﺎ‬ ‫‪Kodak Magnus 4570 VLF‬‬ ‫ﻭ ﻛﺎﺭﺧﺎﻧــﻪ ﻣﺘﺒــﻮﻉ ﻭﻯ ﺍﺯ ﭼﻬﺎﺭ‬ ‫ﺩﺳﺘﮕﺎﻩ ﭘﻠﻴﺖﺳﺘﺮﻯ ﻛﻪ ﺗﻮﺳﻂ ﺷﺮﻛﺖ ﻧﻮﺭﺗﻚ‬ ‫ﺳــﺎﻝ ﻗﺒﻞ ﺗﺎ ﻛﻨﻮﻥ ﺑﻪ ﺩﺭﺧﻮﺍﺳﺖ‬ ‫ﺑﻪ ﭼﺎپ ﺍﻧﺪﻳﺸﻪ ﺁﻣﻞ ﻓﺮﻭﺧﺘﻪ ﺷﺪ‬ ‫ﺷﺮﻛﺖ ﺍﻧﺪﻳﺸﻪ ﺁﻣﻞ ﺩﺭ ﻣﻮﺭﺩ ﺍﻳﻦ‬ ‫ﻛﻪ ﺑﮕﻮﻳﻴــﺪ ﻛﻪ ﭼﻪ ﻣﻘــﺪﺍﺭ ﭘﻮﻝ‬ ‫ﺑﻪ ﺩﻟﻴــﻞ ﻧﻘﺾ ﻭ ﻋﺪﻡ ﺍﻳﻔﺎﻯ ﺗﻌﻬــﺪﺍﺕ ﻣﻨﺪﺭﺝ ﺩﺭ‬ ‫ﺗﻮﺳﻂ ﺁﻗﺎﻯ ﻋﻠﻴﺮﺿﺎﻳﻰ )ﺷﺮﻛﺖ ﻧﻮﺭﺗﻚ( ﺑﻪ ﻙ‪.‬ﺏ‪.‬ﺁ‬ ‫ﻗﺮﺍﺭﺩﺍﺩ ﻭ ﺑﻮﺍﺳــﻄﻪ ﺷﻜﺎﻳﺖ ﺍﺯ ﻧﻮﺭﺗﻚ‪ ،‬ﻋﻤﺮ ﺧﻮﺩ ﺭﺍ‬ ‫ﺣﻮﺍﻟﻪ ﺷﺪﻩ ﺗﺎ ﻣﻦ ﺑﺘﻮﺍﻧﻢ ﺍﻧﺠﺎﻡ ﻗﺮﺍﺭﺩﺍﺩ ﺭﺍ ﻣﺴﺘﻘﻴﻢ ﻭ‬ ‫ﺩﺭ ﺩﺍﺩﮔﺎﻩﻫــﺎ ﺑﮕﺬﺭﺍﻧﻢ ﻭ ﺷــﻤﺎ ﺁﻗﺎﻱ ﻓﺎﻟﻚ ﺩﺭ ﻃﻮﻝ‬ ‫ﺑﺪﻭﻥ ﺣﻀﻮﺭ ﻧﻤﺎﻳﻨﺪﻩ ﻙ‪.‬ﺏ‪.‬ﺁ ﺩﺭ ﺍﻳﺮﺍﻥ ﺍﻧﺠﺎﻡ ﺩﻫﻢ‪،‬‬ ‫ﺍﻳﻦ ﻣﺪﺕ ﺧﻴﺎﻝ ﻣﻲﻛﺮﺩﻳﺪ ﻛﻪ ﺍﻳﻦ ﺳــﻔﺎﺭﺵ ﻫﻨﻮﺯ‬ ‫ﭘﺎﺳــﺦ ﻧﺪﺍﺩﻩﺍﻧﺪ‪ .‬ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻲ ﺍﺳﺖ ﻛﻪ ﻫﻤﺎﻥ ﻃﻮﺭ‬ ‫ﺑﺮﻗﺮﺍﺭ ﺍﺳــﺖ ﻭ ﺷﺮﻛﺖ ﺍﻧﺪﻳﺸــﻪ ﺁﻣﻞ ﻫﻢ ﻣﺸﺘﺮﻯ‬ ‫ﻛﻪ ﺩﺭ ﺑﺎﻻ ﮔﻔﺘﻪ ﺷــﺪ ﺣﺘﻲ ﺧﻮﺩ ﺑﻨﺪﻩ ﺩﺭ ﺍﻳﻦ ﻣﺪﺕ‬ ‫ﺷﻤﺎ؟‬ ‫ﻧﻤﻲﺩﺍﻧﺴﺘﻢ ﻛﻪ ﭘﻮﻝ ﻣﻦ ﻛﺠﺎﺳﺖ‪.‬‬ ‫ﺩﺭ ﺍﻧﺘﻬﺎ ﺑﺎﻳﺪ ﺑﮕﻮﻳﻢ ﻛﻪ ﺁﻥ ﭼﻪ ﻛﻪ ﺑﺎﻳﺪ ﺭﻗﺒﺎﻯ‬ ‫ﺧﻄﺎﺏ ﻣﻦ ﺑﻪ ﺷﺨﺺ ﺁﻗﺎﻯ ﻓﺎﻟﻚ ﻧﻴﺴﺖ‪ ،‬ﭼﺮﺍ‬ ‫ﻙ‪.‬ﺏ‪.‬ﺁ ﻣﻰﻛﺮﺩﻧﺪ ﻛــﻪ ﺭﻗﻴﺐ ﺧﻮﺩ ﺭﺍ ﺍﺯ ﺑﺎﺯﺍﺭ ﺑﻪ ﺩﺭ‬ ‫ﻛﻪ ﺍﻳﺸﺎﻥ ﺩﺭ ﺍﻳﻤﻴﻠﻰ ﻛﻪ ﺑﻪ ﻣﻦ ﺍﺭﺳﺎﻝ ﻛﺮﺩﻩ ﺑﻮﺩﻧﺪ‬ ‫ﻛﻨﻨﺪ‪ ،‬ﺷــﺮﻛﺖ ﻧﻮﺭﺗﻚ ﺧﻮﺩ ﺑــﻪ ﺗﻨﻬﺎﻳﻰ ﺍﻧﺠﺎﻡ ﺩﺍﺩ‬ ‫ﺍﺷــﺎﺭﻩ ﻛﺮﺩﻧﺪ ﻛﻪ ﭼﻨﺪ ﺳﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﻣﺴﺌﻮﻟﻴﺖ‬ ‫ﻭ ﻇﺎﻫــﺮﺍ ﻙ‪.‬ﺏ‪.‬ﺁ ﻫﻢ ﻣﺘﻮﺟﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ ﻧﻴﺴــﺖ‪.‬‬ ‫ﺑﺎﺯﺍﺭ ﺍﻳﺮﺍﻥ ﺭﺍ ﻧﺪﺍﺷﺘﻪﺍﻧﺪ ﻭ ﺍﺧﻴﺮﺍ ً ﺩﻭﺑﺎﺭﻩ ﺑﺮﺍﻯ ﻣﻨﻄﻘﻪ‬ ‫ﻧﻤﺎﻳﻨــﺪﻩﺍﻯ ﻛﻪ ﺑﻪ ﺍﺻﻮﻝ ﻣﺸــﺘﺮﻯﻣﺪﺍﺭﻯ ﺗﻮﺟﻬﻰ‬ ‫ﺍﻳــﺮﺍﻥ ﮔﻤﺎﺭﺩﻩ ﺷــﺪﻩﺍﻧﺪ ﺍﻣﺎ ﻫﻤــﻪ ﻣﻰﺩﺍﻧﻨﺪ ﻛﻪ ﺩﺭ‬ ‫ﻧﺪﺍﺭﺩ ﻭ ﺑﻪ ﻫﻢ ﻭﻃﻦ ﺑﻮﺩﻥ ﻣﺸــﺘﺮﻯ ﺧﻮﺩ ﺍﻫﻤﻴﺖ‬ ‫ﻳﻚ ﻣﺠﻤﻮﻋﻪ ﺳــﺎﺯﻣﺎﻥ ﻳﺎﻓﺘﻪ‪ ،‬ﺍﻧﺠﺎﻡ ﻛﺎﺭﻫﺎ ﻗﺎﺋﻢ ﺑﻪ‬ ‫ﻧﻤﻰﺩﻫﺪ ﻭ ﻋﻠﻴﺮﻏﻢ ﺍﻳﻦ ﻛﻪ ﻣﻰﺩﺍﻧﺪ ﻇﺎﻫﺮﺍ ﻛﺎﺭﺧﺎﻧﻪ‬ ‫ﺷﺨﺺ ﻧﻴﺴﺖ ﻭ ﺍﮔﺮ ﺁﻗﺎﻯ ﻓﺎﻟﻚ ﻧﺒﺎﺷﻨﺪ ﺣﺘﻤﺎً ﺍﻓﺮﺍﺩ‬ ‫ﺳــﻔﺎﺭﺵ ﺭﺍ ﻓﺴﺦ ﻛﺮﺩﻩ ﻭ ﻣﺎﺷﻴﻦ ﻧﻴﻤﻪﺳﺎﺧﺘﻪ ﺷﺪﻩ‬ ‫ﺩﻳﮕــﺮﻯ ﺑﻮﺩﻩﺍﻧﺪ ﻛﻪ ﺑﺎﻳﺪ ﺍﻣﻮﺭ ﻗﺮﺍﺭﺩﺍﺩﻫﺎ ﺭﺍ ﭘﻴﮕﻴﺮﻯ‬ ‫ﺭﺍ ﺗﻜﻤﻴﻞ ﻛﺮﺩﻩ ﻭ ﺑــﻪ ﺩﻳﮕﺮﻯ ﺩﺍﺩﻩ‪ ،‬ﭼﺮﺍ ﺍﺻﻞ ﭘﻮﻝ‬ ‫ﻣﻰﻛﺮﺩﻧﺪ ﻭ ﻧﺒﻮﺩ ﺍﻳﺸﺎﻥ‪ ،‬ﻣﺎﻧﻊ ﺍﺯ ﺍﻧﺠﺎﻡ ﻛﺎﺭﻫﺎ ﻧﺒﻮﺩﻩ‬ ‫ﮔﺮﻓﺘــﻪ ﺷــﺪﻩ ﺍﺯ ﻣﺸــﺘﺮﻯ ﻭ ﻫﻢﻭﻃﻦ ﺧــﻮﺩ ﺭﺍ ﺍﺯ‬ ‫ﺍﺳــﺖ ﺑﻮﻳﮋﻩ ﺁﻥ ﻛﻪ ﭘﺮﺳﺶ ﻣﻦ ﺑﻴﺸﺘﺮ ﺟﻨﺒﻪ ﻣﺎﻟﻰ‬ ‫ﻛﺎﺭﺧﺎﻧﻪ ﭘﺲ ﻧﻤﻰﮔﻴﺮﺩ ﻭ ﺑﻪ ﻣﺸﺘﺮﻯ ﺑﺎﺯ ﻧﻤﻰﮔﺮﺩﺍﻧﺪ‬ ‫ﺩﺍﺷﺘﻪ ﻛﻪ ﺣﺘﻤﺎ ﺑﻪ ﺳــﺎﺩﮔﻰ ﺍﺯ ﻃﺮﻳﻖ ﺑﺨﺶ ﻣﺎﻟﻰ‬ ‫ﻭ ﺗﺮﺟﻴﺢ ﻣﻰﺩﻫﺪ ﻛﻪ ﻧﺰﺩ ﻛﺎﺭﺧﺎﻧﻪ ﺑﻤﺎﻧﺪ )ﺍﮔﺮ ﻭﺍﻗﻌﺎ‬ ‫ﻛﺎﺭﺧﺎﻧﻪ ﻗﺎﺑﻞ ﭘﺎﺳــﺦ ﺩﺍﺩﻥ ﺑﻮﺩﻩ ﺍﺳﺖ ﻛﻪ ﻣﺘﺎﺳﻔﺎﻧﻪ‬ ‫ﭘﻮﻟﻰ ﺑﻪ ﻛﺎﺭﺧﺎﻧﻪ ﺩﺍﺩﻩ ﺷﺪﻩ ﺑﺎﺷﺪ(‬ ‫ﻧﻪ ﭼﻨﺪ ﺳــﺎﻝ ﻗﺒﻞ ﺗﻮﺳــﻂ ﻛﺎﺭﺧﺎﻧﻪ ﻭ ﻧﻪ ﭼﻨﺪ ﻣﺎﻩ‬ ‫ﺁﻗﺎﻳﺎﻥ ﻓﺎﻟﻚ ﻭ ﻋﻠﻴﺮﺿﺎﻳﻲ؛ ﺭﻭﺷــﻦ ﺍﺳــﺖ ﻛﻪ‬ ‫ﻗﺒﻞ ﺗﻮﺳﻂ ﺁﻗﺎﻯ ﻓﺎﻟﻚ ﭘﺎﺳﺨﻰ ﺩﺍﺩﻩ ﻧﺸﺪ‪.‬‬ ‫ﻳــﻚ ﺟﺎﻱ ﻛﺎﺭ ﻟﻨﮓ ﻣﻲﺯﻧﺪ ﻭ ﻣﺘﺎﺳــﻔﺎﻧﻪ ﺷــﻤﺎ ﺑﻪ‬ ‫ﭼﮕﻮﻧــﻪ ﺑﺎﻳﺪ ﺑﺎﻭﺭ ﻛﺮﺩ ﻛﻪ ﺍﻳﻦ ﮔﻮﻧﻪ ﺻﺤﺒﺖﻫﺎ‬ ‫ﺩﻻﻳﻠــﻲ ﻛﻪ ﺑﺮ ﻣــﻦ ﻭ ﺻﻨﻌﺖ ﭼﺎپ ﺍﻳﺮﺍﻥ ﺭﻭﺷــﻦ‬ ‫ﻭ ﻣﺼﺎﺣﺒﻪﻫﺎ ﺍﺯ ﺳﺮ ﺧﻴﺮﺧﻮﺍﻫﻰ ﻭ ﺻﺪﺍﻗﺖ ﺍﺳﺖ؟‬ ‫ﻧﻴﺴﺖ ﺑﺮ ﺍﺩﺍﻣﻪ ﻋﻤﻠﻜﺮﺩ ﻏﻴﺮ ﺍﺻﻮﻟﻰ ﺧﻮﺩ ﻭ ﻙ‪.‬ﺏ‪.‬ﺍ‬ ‫ﻣﻦ ﺍﺯ ﻫﻤــﺎﻥ ﺍﺑﺘﺪﺍ ﻛﻪ ﻋــﺪﻡ ﺍﻳﻔﺎﻯ ﺗﻌﻬﺪﺍﺕ‬ ‫ﺩﺭ ﺍﻳﻦ ﭘــﺮﻭژﻩ ﺍﺻﺮﺍﺭ ﺩﺍﺭﻳﺪ‪ .‬ﺑــﺪﻭﻥ ﺁﻥ ﻛﻪ ﻣﺘﻮﺟﻪ‬ ‫ﺁﻗﺎﻯ ﻋﻠﻴﺮﺿﺎﻳﻰ ﺭﺍ ﻣﺘﻮﺟﻪ ﺷــﺪﻡ‪ ،‬ﻃــﻰ ﻧﺎﻣﻪﺍﻯ ﺍﺯ‬ ‫ﻙ‪.‬ﺏ‪.‬ﺁ ﺩﺭﺧﻮﺍﺳــﺖ ﻛــﺮﺩﻡ ﻛﻪ ﺁﻣﺎﺩﻩﺍﻡ ﻣﺴــﺘﻘﻴﻤﺎً‬ ‫ﺑﺎﺷــﻴﺪ ﺍﻳﻦ ﻛﺎﺭ ﺍﻋﺘﺒﺎﺭ ﺍﺯ ﺩﺳﺖ ﺭﻓﺘﻪ ﺷﻤﺎ ﻭ ﺷﺮﻛﺖ‬ ‫ﺑﺰﺭگ ﻙ‪.‬ﺏ‪.‬ﺍ ﺭﺍ ﺑﺮ ﻧﺨﻮﺍﻫﺪ ﮔﺮﺩﺍﻧﺪ‪.‬‬ ‫ﻗــﺮﺍﺭﺩﺍﺩ ﺭﺍ ﺍﺩﺍﻣﻪ ﺩﻫﻢ ﺍﻣﺎ ﻫﻴﭻ ﮔﺎﻩ ﭘﺎﺳــﺨﻰ ﺩﺍﺩﻩ‬ ‫ﻭ ﺩﺭ ﭘﺎﻳﺎﻥ‪،‬‬ ‫ﻧﺸﺪﻩ ﻭ ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻰ ﺍﺳﺖ ﻛﻪ ﺍﮔﺮ ﭘﺎﺳﺦ ﻣﻰﺩﺍﺩﻧﺪ‪،‬‬ ‫ﻣﻦ ﻣﺸﺘﺮﻯ ﻙ‪.‬ﺏ‪.‬ﺁ ﻧﻴﺴﺘﻢ‪.‬‬ ‫ﻫﻴﭻ ﻧﻴﺎﺯﻯ ﻧﺒﻮﺩ ﻛﻪ ﻣﺎﺷﻴﻨﻰ ﺭﺍ ﻛﻪ ﺑﻪ ﻗﻮﻝ ﺧﻮﺩﺷﺎﻥ‬ ‫ﺍﺯ ﻃﻼ ﮔﺸﺘﻦ ﭘﺸﻴﻤﺎﻥ ﮔﺸﺘﻪﺍﻳﻢ‬ ‫ﺑﺮﺍﻯ ﺍﻧﺪﻳﺸﻪ ﺁﻣﻞ ﺳﺎﺧﺘﻪ ﺑﻮﺩﻧﺪ ﺑﻪ ﻣﺸﺘﺮﻯ ﺩﻳﮕﺮﻯ‬ ‫ﻣﺮﺣﻤﺖ ﻓﺮﻣﻮﺩﻩ ﻣﺎ ﺭﺍ ﻣﺲ ﻛﻨﻴﺪ‬ ‫ﻭﺍﮔﺬﺍﺭ ﻛﻨﻨﺪ‪.‬‬ ‫ﻣﺎﻫﻨﺎﻣﻪ ﺻﻨﻌﺖ ﺑﺴﺘﻪﺑﻨﺪﻱ‬ ‫ﺷﻤﺎﺭﻩ ‪160‬‬

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