North Central Illinois Council of Governments An Insider’s View of the Site Selection Process and Economic Development Insights July 20, 2016

STRATEGY MATTERS

Janet Ady President and CEO © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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The Ady Advantage Ecosystem

Understand what makes business competitive

Businesses

Economic Development Organizations

Understand a region’s and community’s economic assets

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Our Sweet Spot

Site Selector’s Perspective

Marketer’s Perspective

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Ady Advantage Services for EDOs: Making It Practical

Consulting

Research

Ady Advantage Services for EDOs

Branding

Marketing Communications

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Ady Advantage Services for EDOs: Making It Practical

Consulting

Research

What is the market potential for a large industrial park in our area? How do we market an industrial property that will be vacated?

How can we improve RFP success? How can we ensure that we will have the talent we need for economic growth? How can we improve the odds of achieving our growth goals?

How can we zero in on the prospects that will be the best fit for our area?

Ady Advantage Services for EDOs Branding How can we communicate our competitive advantages through a compelling brand? How can we best differentiate our area from all the others competing for investment and jobs? How can we ensure our messaging will resonate with site selectors and others?

Marketing Communications What do we have to do to create a great ED website? How do we market our community/region/ state to site selectors and others? What would be the best use of our marketing resources to reach our goals?

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Ady Advantage Services for EDOs: Making It Practical Research Research

Consulting What is the market potential for a large industrial park in our area? How do we market an industrial property that will be vacated? How can we zero in on the prospects that will be the best fit for our area?

Howcan can we RFPRFP success rate? How weimprove improve success? How can we ensure that we will have the How can we ensure that we will have talent we need for economic growth? the talent we need for economic How can we improve the odds of growth? achieving our growth goals?

How can we improve the odds of Ady Advantage achieving our growth goals? Services for EDOs

Branding How can we communicate our competitive advantages through a compelling brand? How can we best differentiate our area from all the others competing for investment and jobs? How can we ensure our messaging will resonate with site selectors and others?

Marketing Communications What do we have to do to create a great ED website? How do we market our community/region/ state to site selectors and others? What would be the best use of our marketing resources to reach our goals?

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Representative Clients

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PRESENTATION INPUT SURVEY FEEDBACK

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Presentation Impact Survey Feedback WHAT IS THE POPULATION OF THE JURISDICTION YOUR ORGANIZATION SERVES?

54.54% of those surveyed are in communities of less than 50,000.

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Presentation Impact Survey Feedback WHICH OF THE FOLLOWING BEST DESCRIBES YOUR ORGANIZATION?

Most of those surveyed (72.73%) are all or primarily publicly funded.

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Presentation Impact Survey Feedback WHAT ARE THE BIGGEST ECONOMIC DEVELOPMENT CHALLENGES AND OPPORTUNITIES FACING YOUR COMMUNITY/REGION?

CHALLENGES Business attraction Aging workforce Workforce lacking skilled trade experience Lack of “ready” sites

Attracting people

OPPORTUNITIES Location New EDC

Access to markets

Available property

Recreational activities

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Presentation Impact Survey Feedback HAS YOUR ORGANIZATION IMPLEMENTED, OR IS IT IN THE PROCESS OF IMPLEMENTING, ANY NEW TALENT RECRUITMENT AND RETENTION STRATEGIES?

Roughly 36.36% of you are not implementing talent strategies, even with this being a key challenge facing the region.

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Presentation Impact Survey Feedback HOW MUCH EMPHASIS DOES YOUR ORGANIZATION PLACE ON THE FOLLOWING ACTIVITIES? (PLEASE ANSWER IN PERCENTAGES TOTALING 100%)

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Today’s Agenda 8:15 – 9:00

Site Selection Process

9:00 – 9:45

Business Retention & Expansion

10:15 – 11:00

Sector Strategies

11:00 – 11:45

Workforce

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THE SITE SELECTION PROCESS

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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The Site Selection Process

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Exercise •

What factors would a business owner consider if looking to relocate or expand his/her business?

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Categories of Location Criteria •

Operating costs

•

Operating conditions

•

Quality of life

•

Unique physical infrastructure

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Drivers of Location Decisions

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MEGATRENDS IN ECONOMIC DEVELOPMENT

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Three Megatrends in Economic Development © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

Ottawa, IL

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Megatrend #1: Elimination of Risk

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What’s driving it: • Avoidance of “surprises” • Competitiveness of economic development field • Accelerated project timelines

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“The antidote to risk is readiness and alignment.” Janet Ady

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Pennybacker Bridge

Megatrend #1: Elimination of Risk

1

Implications for Economic Development Organizations (EDOs): • Increasing levels of interest in some long-standing location criteria: o Availability and productivity of people at various skill levels o Certified Sites programs o The fiscal position and stability of regulatory/policy platforms at the city/town, county, and state levels o The long-term cost and availability of water, electricity, and natural gas • The expansion of factors considered to include many beyond the traditional location criteria, such as: o External capacity of the region, such as higher education partnerships and business support infrastructure o Internal capacities of the EDOs

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Megatrend #2: Increasing Role of Regions

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What’s driving it: • Availability of data • Better reflection of labor pools than either state or local jurisdictions • Close enough to know the local operating environment, yet distant enough to be able to offer a single point of contact

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State, Regional, and Local Roles in Economic Development

2

© 2016 Ady Advantage

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Megatrend #2: Increasing Role of Regions

2

Implications for EDOs: • Some searches now start at the regional level  Have to wave the flag for the whole state  LEDOs need to treat the region, state, and national ED organizations as “customers” • Always think in terms of the pooled assets that regions afford local groups • Work very hard to make sure stakeholders are on board – dissonance on this point can break a deal • The locals will always be at the table at the end of the day

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“Regionalism does not mean homogeneity. It means just the opposite: celebrating differences within the region.”

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Janet Ady

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Megatrend #3: Competitiveness Among EDOs

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What’s driving it: • The maturation of the economic development field • The increased sophistication of relocating/expanding companies, especially as incentives have proliferated • A limited pool of relocating and expanding companies

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Megatrend #3: Competitiveness Among EDOs

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Implications for EDOs: • Increased emphasis on Business Retention and Expansion (BRE) programs  Your BRE program is your best defense against a competing region’s business recruitment program  How you treat your current businesses is the best indicator of how you’ll treat my client • Absolute synchronization among stakeholders and local, regional, and state players is essential • Knowing your value proposition is key • Branding to communicate your value proposition sets you apart • Community image and reputation matter • More high-profile, direct-by-company searches

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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A Peek Into My Inbox

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A Competitive Environment for ED Communications

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5,467 items and counting © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Implications for EDOs 1.Be more ready

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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“Dirt won’t do.” Mark Sweeney McCallum Sweeney Consulting

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Incentives Policy

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Implications for EDOs 1. Be more ready 2. Play well with others

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Implications for EDOs 1. Be more ready 2. Play well with others 3. Know who you are and what projects are the best fit

I Shiny Objects

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Implications for EDOs 1. Be more ready 2. Play well with others 3. Know who you are and what projects are the best fit

I Shiny Objects

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BUSINESS RETENTION AND EXPANSION

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Overview of Section •

Importance of BRE

•

Tips and Tricks

•

Lessons

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Presentation Impact Survey Feedback HOW MUCH EMPHASIS DOES YOUR ORGANIZATION PLACE ON THE FOLLOWING ACTIVITIES? (PLEASE ANSWER IN PERCENTAGES TOTALING 100%)

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Keeping and Growing What You’ve Got

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Keeping and Growing What You’ve Got

•

Only one of thirty plants located in Washington County

•

Used utility economic development network to identify need

•

Proactively requested meeting and crafted incentives

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Keeping and Growing What You’ve Got

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Keeping and Growing What You’ve Got

•

State-regional coordination on RFI

•

Upon being designated as a finalist, coordinated a group of 22 people to win the deal

•

Focused on Cargill’s presence, workforce, and proximity to 60% of all U.S. ethanol production

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Keeping and Growing What You’ve Got

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Keeping and Growing What You’ve Got

•

Leveraged available sites, workforce, and access to automotive OEMs

•

Built relationships within region

•

Creatively offered a build-to-suit site even though a finished building was requested

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Attracting a Relocating Company

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Attracting a Relocating Company

•

Cultivated the relationship with the business owner who vacationed in Sheridan

•

Proactively provided infrastructure and other support

•

Proved productivity of its workforce

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Attracting a Relocating Company

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Attracting a Relocating Company

•

Colorado passed new gun laws

•

Hundreds of locations submitted proposals to HIVIZ

•

Ongoing relationship with Wyoming had been initiated years before as part of its BRE program

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Lessons on BRE •

BRE is your best defense against someone else’s business recruitment program, and is by far the most likely source of new investments and jobs.

•

BRE is more than social visits. Documentation and a follow-up are critical to move from reactive to proactive. Done well, BRE can alert you to trends and issues well before they become crises. At its best, BRE can help shape your ED programs.

•

Think about collaborating regionally to really tap the power of the data.

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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SECTOR STRATEGIES

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Reverse Site Selection • What companies, industries, and people would place the greatest value on your particular mix of economic assets?

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Reverse Site Selection

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What Are the Major Industry Sectors? • Identify companies, industries, and people that would place the greatest value on your particular mix of economic assets

Manufacturing

R&D/Technolog y

Office/HQ/Data Center

Warehousing/Distributio n

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Individual Exercise • What are your area’s target industries? • What criteria are most important to them? • How does your region rate on those criteria?

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CASE STUDY: THE JOINT ECONOMIC DEVELOPMENT INITIATIVE OF SOUTHERN OHIO (JEDISO)

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The Southern Ohio Region

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Ady Advantage Approach

DISCOVER • Research & Strategy

DISTILL • Positioning & Branding

DO • Marketing

© 2016 Ady Advantage

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Goals of the Southern Ohio Initiative •

Gain an objective understanding of the region’s economic assets…

•

In order to develop a strong positioning and brand for the region…

•

So that we can effectively market the region

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Examples of Techniques for Determining Target Industries

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Examples of Techniques for Determining and Communicating Positioning •

Asset maps, overall and by target industry

•

Positioning statement

•

“Elevator Speech”

•

Business Cases relative to Competing Regions

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Positioning of the Southern Ohio Region

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Target Industries for Southern Ohio Region

ChooseSouthernOhio.com © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Branding

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Branding

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Branding

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Website

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Website

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Website Quick access to social media

Infographics quickly and easily communicate essential data

Target industries are showcased

Positioning is clearly communicated

Sites & Buildings on every page

Featured properties showcase unique opportunities

Incentives information on every page

Available Sites & Buildings are listed up front, every page Essential data used to quickly assess the region’s assets presented in multiple areas to make information immediately available Lists of businessfriendly incentives

Multiple maps establish a sense of geographical positioning

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Marketing Collateral – Regional Profile

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Marketing Collateral – Target Industry Profiles

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WORKFORCE

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SETTING THE STAGE: Thinking about the big picture for a moment…. What are the basic ways in which your area can have the talent it needs for economic growth?

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Four Basic Ways to End Up with People

Grow ‘em

Keep ‘em

Training Today

Attract ‘em

Develop ‘em

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Four Basic Ways to End Up with People Grow ‘em: •

Building infrastructure to support families – such as schools and other amenities

•

Incubators, coding schools, accelerators, and related entrepreneurship and innovation programs

•

Business planning contests

•

Economic gardening

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Four Basic Ways to End Up with People Keep ‘em: •

Career programs targeting secondary schoolers

•

Programs to keep baby boomers engaged in the workforce

•

Programs to convert retiring baby boomers’ businesses into ESOPs

•

Formal programs to integrate newly relocated people into the social and business networks

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Four Basic Ways to End Up with People Attract ‘em: •

“Boomerang” strategies to bring high school and college graduates back home

•

“Cool cities” recruitment

•

Big city welcomes

•

FDI from countries represented by existing employers

•

Immigration

•

Entrepreneurship visas

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Four Basic Ways to End Up with People

Training Today

Develop ‘em: •

Academies and other school-to-career programs

•

Helping residents just short of degrees earn their papers

•

Employer-led initiatives of all sorts

•

Non‐traditional careers (e.g. women in manufacturing)

© 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Aligning Secondary and Post-Secondary Education

Nashville, Tennessee

Situation: •

The Nashville MSA includes has a population of 1.6 million

•

Regional includes 14 counties which span from southern Kentucky toward Alabama

•

A major workforce study projected that population gains would not keep up with the employment needs of area businesses – not even including relocating businesses

•

Eleven universities, four community colleges, nine satellite campuses, and seven applied tech colleges in the region © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Aligning Secondary and Post-Secondary Education

Nashville, Tennessee

Solution: •

Middle Tennessee Regional Workforce Alliance was formed, led by the Nashville Chamber and including the Tennessee Board of Regents and the region’s four Workforce Investment Boards

•

Created three workforce skills panels, built around the region’s three high-growth industries (IT, health care, advanced manufacturing) and chaired by industry leaders

•

Assessing IT curricula resulted in streamlining IT programs from 400 courses, 30 concentrations, and three degrees to some 100 courses, seven concentrations, and one degree © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Aligning Secondary and Post-Secondary Education

Nashville, Tennessee

Lessons: •

Focus on key industry clusters

•

Engage industry leaders

•

Align and streamline higher education programs

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Aligning Secondary and Post-Secondary Education

Ada, Oklahoma

Situation: •

City population of about 15,000 in a county of 54,000

•

About 40% of the population is Native American

•

Between Dallas and Oklahoma City, the city is transected by five major highways but no interstate

•

Somewhat more insulated from the swings of oil and gas, having diversified into manufacturing call centers, health care and high education

•

Low unemployment rate, but many jobs are low skill/pay

•

Vacant storefronts downtown, attracting trouble © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Aligning Secondary and Post-Secondary Education

Ada, Oklahoma

Solution: •

East Central University, based in Ada near downtown, had a fine arts program that was growing, but lacked infrastructure

•

Serve as the catalyst for centralizing the university’s arts programs downtown, rehabilitate buildings along Main Street to offer low-cost livework rentals for artists, and gain a $750,000 grant covering the cost of an arts incubator

•

Get merchants back downtown, and increase sales taxes to fund street and lighting improvements, a new public plaza, and open performance space © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Aligning Secondary and Post-Secondary Education

Ada, Oklahoma

Lessons: •

Turning a negative into a positive

•

Identifying various stakeholders who all shared an interest in a revitalized Main Street - including the University, merchants, and artists

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Credentialing Technical Training for Advanced Manufacturing

Rutherford County, Tennessee

Situation: •

County population of about 280,000

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Within a major automotive manufacturing corridor

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Employers having trouble finding workers with the right skills: Increasingly advanced technology on the plant floor requires higherlevel skills, education and training than ever before

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As baby boomers retire, there is a massive exodus from the workforce

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Credentialing Technical Training for Advanced Manufacturing

Rutherford County, Tennessee

Solution: •

Looked at the best models globally for engineering curriculum guidance, and turned to Germany’s Siemens Technical Academy

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Industry led a fundraising push for a training facility and programs, and state and local officials stepped up with matching funds

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Motlow College now offers certification and degree programs in mechatronics. It has partnered with Siemens to provide graduates with portable skill sets and much broader opportunities © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Credentialing Technical Training for Advanced Manufacturing

Rutherford County, Tennessee

Lessons: •

Think globally

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Meet companies’ needs

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Think about portable “badges” for trainees, especially if your region is strong in a cluster

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Aligning Secondary and Post-Secondary Education

Scottsbluff and Gering, Nebraska

Situation: •

Combined population of about 24,000

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Forty miles north of Interstate 80

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Agriculture (cattle, grain, sugar, beets, and beans) remains the primary economic driver

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Relatively small pool of local workers

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Many students were graduating from high school without the skills to transition to career-oriented jobs; 30% didn’t pursue post-secondary education

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Vocational programs were outdated © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Aligning Secondary and Post-Secondary Education

Scottsbluff and Gering, Nebraska

Solution: •

Regional coalition applied for a $6 million “Youth Career Connect” grant...and didn’t get it

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But the concept took root, and Scottsbluff took the lead with an ambitious plan to build career academies that would replace the existing high-school model and complement current offerings at the local community college

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The academies are themed around Nebraska’s career clusters

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Gering is working on building complementary academies © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Aligning Secondary and Post-Secondary Education

Scottsbluff and Gering, Nebraska

Lessons: •

Employer focused

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Student engagement

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Getting Youth Interested in Manufacturing

Chippewa County, WI

Situation: •

Rural county in West Central Wisconsin; population 62,000

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Manufacturing makes up 20% of county’s GDP

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City of Bloomer home to a number of manufacturers

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Having trouble finding and retaining qualified workers

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Need to change the perception of manufacturing and get kids interested

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Staunch the out-migration of young talent © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Getting Youth Interested in Manufacturing

Chippewa County, WI

Solution: •

Partnered with their local Boy Scout council on a career explorer program

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Local employers sponsor an Exploring Post and host Explorer Nights

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Boys and girls ages 12-20 explore careers through hands-on activities

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Manufacturing Explorer program covers safety, manufacturing, engineering and drawing, and sales

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Kids learn that manufacturing doesn’t have to be “dirty, dangerous, or dumb.” © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Getting Youth Interested in Manufacturing

Chippewa County, WI

Lessons: •

Participating companies have quadrupled in less than a year

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New Explorer programs are being set up for additional industries

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Boy Scouts of America is using the Chippewa County program as a model for a new national program

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Goal is to serve 20% of eligible youth in all of the school districts in the county within three years

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Inspiring the Next Generation of the Region’s Workers

Sheboygan County, WI

Situation: •

Located on Lake Michigan 50 miles north of Milwaukee; population 115,000

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Third highest concentration of manufacturing of any MSA; manufacturing is 33% of employment

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Has experienced significant job growth since the Great Recession

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Having trouble finding enough qualified workers

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Historically it has been challenging to attract workers from outside the region © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Inspiring the Next Generation of the Region’s Workers

Sheboygan County, WI

Solution: •

INSPIRE Sheboygan County is a collaboration between the county’s employers and schools founded in 2013

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Offers career exploration and discovery tools that connect kids to career options and employers to their future workforce

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Online platform facilitating student/employer connections

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Employers post jobs, internships, job shadows

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Kids can ask questions and get real-life perspectives for jobs that interest them © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Inspiring the Next Generation of the Region’s Workers

Sheboygan County, WI

Lessons: •

Project INSPIRE’s database allows student interest to be tracked and linked to programs and outcomes

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Data has been used to apply for grants and funding for new programs and specialized labs in areas like advanced manufacturing and engineering

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Data from Project INSPIRE demonstrates that by combining modern equipment, an advanced curriculum, and economic opportunity, students can be encouraged to choose certain career paths in greater numbers, helping to fill local companies’ workforce pipeline. © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Lessons Learned •

The talent conundrum wasn’t created overnight, and it won’t be solved overnight.

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There is not a silver bullet for all of today’s talent issues.

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That said, although it’s a complex issues, it doesn’t lend itself to complex solutions. The way to eat an elephant is one bite at a time.

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Whatever the barrier is to attracting talent in your area – whether it’s lack of housing, the safety of downtown, or the establishment of commuter transportation – is now an economic development issue.

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Economic Development professionals need to take a leadership role, because of your understanding of businesses, your ability to get things done, and your creativity to think first in terms of outcomes and then in terms of strategies.

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Lessons Learned •

Company input is critical.

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The talent issue is bigger than what any single company can address on its own. In fact, for companies, the most likely path to success is working with “competing” companies within their own labor market.

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Skate to where the puck will be, not where it is.

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Initiatives are reaching back earlier and earlier in the education cycle to try to engage students with careers.

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Talent recruitment can only be successful after your talent strategies are determined. Usually, it is one component of an overall strategy.

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SOME HARD-WON TRUTHS ABOUT ECONOMIC DEVELOPMENT

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Some Hard-Won Truths About Economic Development Which comes first, the visioning or the asset mapping?

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Some Hard-Won Truths About Economic Development Economic Development is getting more messy, not less.

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Some Hard-Won Truths About Economic Development Economic Development is getting more messy, not less.

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Some Hard-Won Truths About Economic Development My conclusion: There’s no one better equipped to address these truths and develop economic development strategic plans that work than today’s economic development professionals. Here’s the four easy steps to creating your own Economic Development Strategic Plan: 1. Asset mapping 2. Visioning 3. Gap Analysis 4. Plan

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Ady Advantage Services for EDOs: Making It Practical

Consulting

Research

What is the market potential for a large industrial park in our area? How do we market an industrial property that will be vacated?

How can we improve RFP success? How can we ensure that we will have the talent we need for economic growth? How can we improve the odds of achieving our growth goals?

How can we zero in on the prospects that will be the best fit for our area?

Ady Advantage Services for EDOs Branding How can we communicate our competitive advantages through a compelling brand? How can we best differentiate our area from all the others competing for investment and jobs? How can we ensure our messaging will resonate with site selectors and others?

Marketing Communications What do we have to do to create a great ED website? How do we market our community/region/ state to site selectors and others? What would be the best use of our marketing resources to reach our goals?

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Thank You Slides from today will be available to registered participants via email link. 608.663.9218 [email protected] www.linkedin.com/in/janetady/

Talent Toolbox for Economic Developers Published February 2016

Blog and newsletter at www.adyadvantage.com

Rural Economic Development Toolbox Published September 2014 © 2016 Voltedge, Inc. dba Ady Advantage ©| 613 Williamson St, Suite 201 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com

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Special Offer for Attendees •

Free benchmarking of your organization on the key factors included within the Capacity Readiness Scorecard.

•

In return for filling it out, you’ll get: o A customized report for your organization, showing how your organization compares to your peers on key factors from the Capacity Readiness Scorecard. o Confidentiality – only your organization will know your organization’s ranking.

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QUESTIONS?

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