Alfresco and the Future of Enterprise Content Management John Newton CTO, Alfresco 22 April 2008

Enterprise Content Management As We Knew It

Image Management

Document Management

Content Repository Platform

Records Management

Web Content Management

Internet is Forcing Change in 21st Century Enterprises Transparency Build trust and repeat business

Cost Efficiency Adjust to new business concepts and market conditions

Engagement Collaborate with customers, employees, and partners

These Internet Trends are Affecting Enterprise Content Management ● “Basic Content Services” or “ECM for the Masses” ● Shift content from only 10% to 90% of Enterprise ● Open Source ● Web 2.0 ● Content as a Service ● User Generated Content and Rich Internet Applications ● Social Computing and Engagement ● Consolidation of Enterprise Stacks

Open Source Model is Collaborative and built on Social Networks

Closed Customer

Open

Customer Customer

Reception

Sales

Media

Product Shipping Mgmt Development Developer (Bugs) QA Support Marketing Partner

Accounts

Partner Partner

Code Blogger Developer Customer Mgmt

Community Collaboration

Support Engineer

Marketer Tester Partner

Open Source Yields Innovation

“Shared Drive” Virtual File System

OpenSearch-based Federated Search

Easy Office Integration

Only Open Source Records Mgmt

Next Generation Web Content Mgmt

Easy Development and Mash-up Architecture

Web 2.0 is Stimulating Creativity and the Right-side of the Brain

People Connections Spatial

Artistic

Conceptual

Future

Web 2.0 is Changing Enterprise Information Blurring Inside and Outside the Enterprise Federation Social Knowledge

Taxonomy & Folksonomy

People

Search Engines

Directories E-mail

My Identity Teams & Projects

News & Alerts Feeds

Enterprise Apps

Content Repos & Archives

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References

A New Paradigm of Collaboration is Emerging Your Team

Your Social Network SelfProduct Ideas

Customers

Help

You Wikis, Blogs, IM, Forums

Other Departments

Operational Ideas

Your Product or Service

Whole Market

Competitive Info

Who are Leaders in Using Social Networking for Collaboration? ● Web 2.0 Properties ● Enterprises hiring younger employees ● Consumer-oriented companies ● Industries with a fast innovation cycle ● Financial Services ● Any company that cares about their customers ● According to McKinsey: 2/3 of enterprises are

investigating

Next Generation Collaboration and Content Requirements ● People ●

People as the center of activity and content

● Collaboration ●

Sharing Ideas and Knowledge vs. Workflow and Control

● Content-as-a-Service ●

Mash content wherever it is needed

●

Rich Mash-up architecture with Scripting and REST

● Context of Social Networks ●

Activities of Social Networks and Content defines Business Activity

● People-Centric Tools ●

New generation of Web 2.0 and open source tools

● Choice in Platform, Tools and Environment

Content as a Service – Mash It Up!

Shared Drive

Portal

URL

Web Page

Mash-ups Mash-ups

HTML, ATOM, RSS, JSON, FLEX WebScript ScriptREST RESTDispatcher Dispatcher Web WebScript ScriptREST RESTInfrastructure Infrastructure Web

JavaScript Content Services

Rendition Services

Mash-ups

Office

Next Generation User Interfaces ● RESTful Integration ● AJAX for pop-ups and

interactive widgets ● Flex for thick client

functionality in the browser ● Drag and drop and predictive

text ● AIR Integration including

offline capabilities ● Componentized architectures

allows users to make their own applications

ECM Leaves the Boundaries of the Enterprise Facebook

iGoogle

Weaving Collaborative Content into a Single Integrated Enterprise Solution Mash-ups

Web Page Portal

Web Site

Office Services Google Maps

Facebook

Visual Studio Tools for Office

Office

WebScript REST Dispatcher HTML WebScripts

Flex RIAs 3rd Party

Native

Lite Data

Doc Mgmt

AJAX Components

WCM

Forums

Blog

External

Wiki

Data

Comms

REST Infrastructure Personalization

Common Search and Discovery

Common Authorization & Directory

Common Authentication (OpenID)

Common Repository

Common Taxonomy

Common Navigation

Content Management Market Opportunity to cover the enterprise ECM Enterprise

Collaborative Content Management

WCM

Open Source CMS

Shared Drives E-mail SMB Back Office Transactions Records Manufacturing

Front Office Knowledge Workers Documents Project & Team Sites

Extranets Marketing Intranets Media

Internet

Web Sites Customers Partners

Competing Against Microsoft ● Compete against Microsoft SharePoint ● ●

●

Open Source Alternative for SharePoint Collaborative Content Management platform to enable Creative, Knowledge Worker and Social applications that extend beyond the enterprise Engage customers, partners and employees

● Alfresco will be the best at the following use cases: ● ● ●

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Collaborative extranets: alfresco.org, Adobe Labs Product Development Process Product Launch Process

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Conceptual Model SITE

Library

People

Content

Business Awareness

Work Activity

Social Networking

Collaboration

ECM Platform for Universal Content Access, Collaboration and Control Web App Dev and Delivery

Standards-based Access REST, SOA, CIFS, Java, JSR-170, Atom, RSS, JavaScript, PHP

Collaborative Content Mgmt Components (Web Scripts)

Enterprise Library Services • • • •

Documents Records Search Galleries & DAM

Content Collaboration • • • •

Discussions Team Spaces Tasks and Calendars Wikis

Web Content Management • Parallel, End-user Development • Web App Composition • Social Applications

Knowledge Worker Collaboration Content as a Service

Collaborative Content Services Search, Connections, Tagging, Discussions, Communication, Feeds Enterprise Content Management Repository

Content as a Service Focus Any Client as a Site

WCM focuses on contentcentric sites and apps CaaS exposed as Components and APIs

Taxonomy

Federation & Search

Metadata

Collaboration

Retention

Putting the Site at the Center

Rich Components do the Work

People are core to collaboration

Roadmap 2008 ● 2.9 – Support current features ●

Multi-tenancy and collaboration

●

Limited release

● 3.0 – Extranets and Collaborative Web Sites ●

Extranet – Develop and share ideas and marketing

●

Build custom web client, collaboration, social networking

● 3.1 – Intranets and full SharePoint capabilities ●

Intranet – Product Dev and Launch

●

Additional web components

● 3.5/4.0 – Integrated Enterprise

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●

Federation and Synchronization – Merging, syncing and replicating repositories

●

Super-scalable systems

New Process ● DSDM ● Timebox everything to get to dates ● Prioritize based upon Must-Should-Could-Won’t ● Prioritization done by marketing, engineering, documentation and support requirements ● Dates are met, requirements and quality are adjusted per line item ● New communication ● MoSCoW provides clarity and transparency ● New review processes – customer and engineering requirements ● Better exposure to the community of project status ● Regular review and feedback ● New tools to come

DSDM Timeboxes for 3.0 ● SharePoint Killer ● New Development

Process ● Major Tasks ●

New Web Client

●

Generate knowledge apps

●

Collaboration

●

Social Networking

●

Packaging

● Complete by 7/31

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Summary ● ECM is affected by consolidation, open source,

Basic Content Services and Web 2.0 ● ECM must embrace Collaborative Content

Management and next generation collaboration ● ECM wins by extending beyond its current

installed base ● Customers win through extended relationships

with their customers and employees ● People will be more productive