Key facts about India Digital Landscape www.chandlernguyen.com Oct 2016
India ranks second in the world in terms of internet users (372.5M) and mobile internet users (287.7M) and the growth rate is still high 800
16% 722.6
600
12% 563
400
8% 372.5 287.7
267.4
200
4%
210.5
104.5
102.8 71.6
0 India
Internet users
China
US
Internet user Growth rate (2017)
JP
Mobile internet user
53.2
81.4
41.5
UK
Indonesia
Mobile internet user Growth rate (2017)
Mobile internet user: mobile phone users of any age who access the internet via mobile phone (browser or app) at least once per month; use of SMS/MMS is not considered mobile internet access;
0%
Internet users in India are very heavily skewed towards Male at the moment
Urban young internet users in India spend about 2.2 hours online daily on mobile devices, relatively the same with other APAC countries
Facebook dominates all other social networks in India with more than 149M users in 2016
India Digital Ad Spend ($1B) is still very modest in comparison with China ($40B) or the US ($67B), Japan ($11B) but it’s growing fast to reach 20% of total media ad spending in 2019
Mobile internet ad spending share (26.7%) of total digital ad spend in India is lagging other markets by a wide margin
India Retail e-commerce sales (US $23.39B) is significantly lower than China, the US, UK, JP US$899.09
US$900.00
80%
60%
US$675.00
US$450.00
40%
US$398.35
20%
US$225.00
US$103.78
US$77.41
US$23.39 US$0.00
India
China
Retail e-commerce (in Billions)
US
UK
JP
0%
Retail e-commerce growth rate (%)
Note: Retail e-commerce sales includes products or services ordered using the internet via any device, regardless of the method of payment or fulfilment; excludes travel and event tickets; converted at the exchange rate of US$1=INR64.1233
about 2.2 hours online daily on mobile devices,. relatively the same with other APAC countries. Page 4 of 8. Key facts about India digital landscape.pdf. Key facts ...
Internet users than the US. Mobile Internet users (in Millions). 0. 175. 350. 525. 700. 2015 2016 2017 2018. 691. 653. 618 589. 223 232 210 194. US China.
Page 2 of 9. 1. South Korea has 34.6M mobile phone internet. users in 2015 (with penetration rate of 82%, higher. than JP at 67% and lower than China at 87%).
Page 2 of 9. 1. South Korea has 34.6M mobile phone internet. users in 2015 (with penetration rate of 82%, higher. than JP at 67% and lower than China at 87%). Users (in Millions). 0. 11. 22. 33. 44. 2014 2015 2016 2017 2018. 36.5 35.6 34.6 33.6. 32.2
South Korea ranks 4th in the world. in terms ... Korea or 49% of all internet users (42.8M). Page 4 of 10. 8 key facts about South Korea Mobile Game Industry.pdf.
Page 1. Whoops! There was a problem loading more pages. 8 key facts about japan mobile game industry.pdf. 8 key facts about japan mobile game industry.pdf.
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and tablet purchases. Page 3 of 12. 8 key facts about South Korea e-commerce Feb 2016.pdf. 8 key facts about South Korea e-commerce Feb 2016.pdf. Open.
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