Konga cuts data usage 92% with new Progressive Web App Company

Launched in 2012, Konga is a leading e-commerce website in Nigeria, selling everything from books to fridges to mobile phones. Mobile devices provide the largest source of traffic and user growth.

Challenge

Africa is a uniquely mobile continent. Unlike many other parts of the world, Internet use leapfrogged over desktop to mobile. Poor connectivity, the prevalence of low-end devices, and several other obstacles hindered Konga’s ability to grow. They developed a native app, so users on mobile could work offline and re-engage. The cost of Internet access is still high, however, while per-capita income is relatively very low. Current and potential customers are very data-sensitive, and many hesitated to use data or space to download Konga’s native app.

Solution

Konga wanted to provide all of their web users with the benefits of their app, including performance, the ability to work offline, and re-engage without the data cost. They built a Progressive Web App to leverage new, open web APIs and offer a mobile web experience that is fast, uses less data, and re-engages users in multiple ways. With nearly two-thirds of Nigerian users reaching the Internet via 2G networks, a fast user experience was essential. To decrease load times, Konga added service workers and streamlined the site to help consumers quickly reach the products they’re looking for. Users can continue to browse categories, review previous searches, and even check out by calling to order—all while offline. Tracking data usage to initial load and to complete first transaction were two key measurements for Konga. Compared with their native app, their Progressive Web App uses 92% less data for initial load and 82% less data to complete the first transaction. Also, when compared to their previous mobile web site, the new experience uses 63% less data for initial load and 84% less data to complete first transaction. “We estimate that with our new light, super-fast, UX-rich browsing capability, customers’ data consumption will fall dramatically,” says Shola Adekoya, Konga.com CEO.

Results

92%

less data for initial load, vs. native app

82%

less data to complete first transaction, vs. native app

63%

less data for initial load, vs. previous mobile web experience

84%

less data to complete first transaction, vs. previous mobile web experience

We estimate that with our new light, super-fast, UX-rich browsing capability, customers’ data consumption will fall dramatically which we believe will result in a corresponding increase in conversions. Shola Adekoya, Konga.com CEO

Learn more Find out how to get Progressive Web Apps at: g.co/BuildMobileWeb

Konga cuts data usage 92% with new Progressive Web App 92% 82 ...

and many hesitated to use data or space to download Konga's native app. Solution. Konga wanted to provide all of their web users with the benefits of their app,.

363KB Sizes 3 Downloads 128 Views

Recommend Documents

New Progressive Web App helps Flipkart boost ... Developers
In 2015, Flipkart, India's largest e-commerce site, adopted an app-only strategy and temporarily shut down their mobile website. The company found it harder ...

92.pdf
genera el hipertexto; permite, así, una experiencia. singular para los lectores. Cada uno es espectador y. potencial autor en la producción de una obra nueva y.

[2018-NEW]Braindump2go 300-165 Dumps PDF Free Share(82-92)
1.2018 New 300-165 Exam Dumps (PDF and VCE)Share: https://www.braindump2go.com/300-165.html 2.2018 New 300-165 Exam Questions & Answers PDF: https://drive.google.com/drive/folders/0B75b5xYLjSSNRU9xWGk1cFJiaTg?usp=sharing 100% Real Exam Questi

92.pdf
... types and motivations we are more likely. to see and appreciate the diversity inherent in entrepreneurship. Results of empirical studies suggest that the. overwhelming motivations for entrepreneurship have been an amalgam of a desire for independ

m “92
denser Microphone,” Presentation at MEMS Conference, 6 pages. (Jan. 25-29, 1998). Mullenborn .... ing the ?lter 5 free. The function of the above described ...

[2018-NEW] Braindump2go 1V0-621 Dumps PDF 240Q Free Share(82-92)
1.2018 New 1V0-621 Exam Dumps (PDF and VCE)Share: https://www.braindump2go.com/1v0-621.html 2.2018 New 1V0-621 Exam Questions & Answers PDF: https://drive.google.com/drive/folders/0B75b5xYLjSSNSG9wOUQwOWszTFE?usp=sharing 100% Real Exam Questi

[2018-New]Braindump2go 300-070 VCE Dumps Free Offer(82-92)
1.2018 New 300-070 Exam Dumps (PDF and VCE)Share: https://www.braindump2go.com/300-070.html 2.2018 New 300-070 Exam Questions & Answers PDF: https://drive.google.com/drive/folders/0B75b5xYLjSSNMzVucWVTMlQwMWc?usp=sharing 100% Real Exam Questi

92.pdf
Phone: +358 21 3363 565 ... student of market economy -- Estonia -- has not entirely managed. to avoid the ... both the raw material and consumer markets.

92. 300315 Interviú.pdf
Loading… Page 1. Whoops! There was a problem loading more pages. Retrying... 92. 300315 Interviú.pdf. 92. 300315 Interviú.pdf. Open. Extract. Open with.

85.--§}\ 2 92
A ?lter element has a resiliently compressible end cap at a. 3,160,488 A .... GB. 1499922. 2/1978. 6,149,700 A. 11/2000 Morgan et a1. ........... .. 55/385.3. GB.

92 - Comunicado Teatro.pdf
Page 1 of 1. 92 - Comunicado Teatro.pdf. 92 - Comunicado Teatro.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying 92 - Comunicado Teatro.pdf.

DO2014-92.pdf
DEPARTMENT OF FINANCE. Rocas BtaileNard Corner Pablo Ocampo, Sr Street. Manila 1004. DEPARTMENT ORDER NO. 092.2014. 19 November 2014.

AP-92.pdf
analog reconstructed from the digital data samples. A sampling theorem ... function of frequency defined by. ( !) (Sin (wT/2)\ ... Displaying AP-92.pdf. Page 1 of 24.

[2018-February]Braindump2go New 400-351 Dumps VCE and 400-351 Dumps PDF 305Q Free Offer(82-92)
1.2018 New 400-351 Exam Dumps (PDF and VCE)Share: https://www.braindump2go.com/400-351.html 2.2018 New 400-351 Exam Questions & Answers PDF: https://drive.google.com/drive/folders/1uJ5XlxxFUMLKFts7UH_t9bHMkDKxlWDT?usp=sharing 100% Real Exam Q

BaBe's cross-browser Progressive Web App ... Developers
Company. Launched in 2013, BaBe is the largest news-aggregator app in Indonesia. It has been downloaded by more than a million people. This app-only ...

man-92\garam-bahu.pdf
PDF Ebook : Sasur Bahu Gandi Story. 28. PDF Ebook : Jangal Me Bahu Ki Chudai Download. 29. PDF Ebook : Sasur Bahu Chudai Kahani. 30. PDF Ebook ...

man-92\savitha-chechi.pdf
LIST EBOOK RELATED TO SAVITHA CHECHI PDF. 1. PDF Ebook : Chechi Hot. 2. PDF Ebook : Chechi Pooru. 3. PDF Ebook : Mallu Chechi Pdf. 4. PDF Ebook : Malayalam Chechi. 5. PDF Ebook : Kerala Chechi Hot. 6. PDF Ebook : Malayalam Chechi Hot. 7. PDF Ebook :

man-92\kerala-kunna-photos.pdf
KERALA KUNNA PHOTOS PDF ... Your soft file book can be in our device or computer so you can ... PDF Ebook : Kerala Call Girls Photos With Photos Bing. 10.

man-92\best-corvette-supercharger.pdf
man-92\best-corvette-supercharger.pdf. man-92\best-corvette-supercharger.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying ...

man-92\savitha-chechi.pdf
File name : savitha chechi.pdf. Click button ... DOWNLOAD EBOOK PDF FROM OUR ONLINE LIBRARY. Page 2 of ... PDF Ebook : Kerala Chechi Facebook. 26.

2018 Valid Braindump2go 70-762 Dumps PDF 120Q&As Full Version(82-92)
1.2018 New 70-762 Exam Dumps (PDF and VCE)Share: https://www.braindump2go.com/70-762.html 2.2018 New 70-762 Exam Questions & Answers PDF: https://drive.google.com/drive/folders/0B75b5xYLjSSNajNKbVh2RV9IZlU?usp=sharing 100% Real Exam Questions

162-89-92.pdf
SEDLINE (Masimo brain function monitoring, USA). probu yerleştirildi. Bunun hemen üzerine ise bilate- ral NIRS (NONIN equanox sensmart model X-100.

Lipar 61.83-92.pdf
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. Lipar 61.83-92.

MINISTRY ORDER NO. 92 .pdf
CABANGLASAN, BUKIDNON, EFFECTIVE JULY 1, 1982,. IN ACCORDANCE ... MINISTRY ORDER NO. 92 .pdf. MINISTRY ORDER NO. 92 .pdf. Open. Extract.