Articles Blogs Identify and verify contacts

Podcasts E-books

Develop relationships

Video

Gain internal referrals

Speaking

Uncover business needs

Phone calls

Infographics

Opt-in for content notification Identify sales ready leads

Content Marketing

Meme Videos

Invite to upcoming events

Guides

Re-engage past opportunities

Book reviews One-to-one

Case Study

E-mail

Research and original data

One-to-many Newsletters

Interview How to

Podcast YouTube

Self mailer Postcards Dimensional mail

Direct mail

Personal letters

Video

Social Media

LinkedIn

Lead Generation Channel Map

Editorials

Vimeo

Twitter Facebook

Public speaking

Organic search

Press release

Paid search (PPC)

Public relations

Content

Newsletter sponsorships

Online Marketing

News coverage

Banners

Article placement

Portals Online directories Seminars

Work shops

Search engine optimization (SEO)

Webinars Teleseminar

Landing page

Events

Website

Pay-per-click

Conferences

Blog

Tradeshows

RSS

Executive briefings Vendors Advertising

Referrals

Sponsorships Associations Newsletters Events

Lead Generation Channels.mmap - 10/8/2014 - Mindjet

Branding

Consultants Customers Partners