Use Case Focus on Logistics

Challenge

34%

Logistics company seeks net new opportunities to accelerate revenue growth. Current methods of finding targets are slow and expensive.

Accelerated Pipeline appointment hit ratio

Solution LeadCrunch[ai] partners with logistics company to build guaranteed content engagement campaigns to key contacts at target look-alike companies which yield Predictive Qualified Leads (PQLs).

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LeadCrunch[ai] feeds names of 25+ of logistics client’s best customers into its DeepFindTM predictive targeting engine. LeadCrunch[ai] designs a program to develop Account Based Marketing (ABM) list with relevant contacts, outreach to this audience, deliver back prospects that are relevant and engaged, and nurture this audience

CAMPAIGN DESIGN

The DeepFindTM predictive targeting engine analyzes millions of data points across digital footprints of client’s 25 best customers to create a holistic data model.

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DeepFindTM uses holistic data model to filter a lookalike audience of relevant company target matches. DeepFindTM then identifies at each target company a list of ideal prospective buyers to engage regarding transportation and logistics solutions.

DATA MODEL

LeadCrunch[ai] syndicates logistics client’s thought leadership content with strategic touch-points.

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LeadCrunch[ai] creates content hub for logistics client’s targets on its thought leadership website, InfoCrunchTM, to generate digital email engagement.

OUTREACH

LeadCrunch[ai] uses human validation to verify content engagement.

Logistics client outreaches to highly engaged contact targets using Best Practices* to nurture prospects through buyer journey to generate lower funnel opportunities.

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SALES OUTREACH

Logistics client schedules demos with lower funnel opportunities and close best prospects.

For prospects not yet ready for demos, LeadCrunch[ai] deploys “90/10” nurture methodology where it touches prospects with 90% thought leadership and 10% sales focused content. The thought leadership content includes white papers, articles, eBooks, and eGuides. Sales focused content includes webinars, reports, case studies, and comparison guides.

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NURTURE

LeadCrunch[ai] provides deep customers insights, detailed personas, and engagement metrics. Based on LeadCrunch[ai] data, prospects can be prioritized based on level of engagement.

ENGAGEMENT METRICS Within 45 days following nurture program, logistics client books 34.2% of leads into live demos.

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LeadCrunch[ai] inputs lead all with positive results into its self-learning DeepFindTM engine to drive continuous improvement with each successive campaign. Logistics client re-books at 10x the budget and lead goals for increased pipeline acceleration.

RESULTS Dramatically accelerated pipeline and revenue.

ACCELERATION

34.2% Logistics client books an unprecedented percentage of leads into live demos

*Please click to read our Best Practices guide: https://view.attach.io/ryOYfbhIe