Lesson 1.4: The art of keyword choice

● Think about what you’re trying to find ● Choose words that you think will appear on the page ● Put yourself in the mindset of the author of those words

Hints to choose keywords … ● Choose words that you'd like to see in your results

Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ what was the old city in san francisco bay called? ]

Hints to choose keywords …

Short, to the point, important words ● Contrast that search query with:

Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ old city san francisco bay ]

[ old city san francisco bay ]

Sometimes use alternate words ● Contrast that search query with:

Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ ghost town san francisco bay ]

Comparing effects of different queries

Lesson 1.4: The art of keyword choice

Think about what you're trying to find. ○ Choose words that you think will appear on the page. ○ Put yourself in the mindset of the author of those words. Page 2. Hints to choose keywords … Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ what was the old city in san francisco ...

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