Make every post count with a content strategy It’s easy to write content and hit publish without too much thought. But every blog post or status is a chapter in your brand story. If you’re not planning or measuring content properly, the story quickly becomes disjointed, and you’ve got no way of knowing whether the content you’re producing is helping you or your customers. That’s where a content strategy comes in.
A content strategy helps you...
Promote your brand values
Provide value
Reach business goals
Planning content in advance keeps it on-brand and on-message.
By researching and measuring what works, you keep your posts interesting to your audience.
With a clear objective in mind, you can focus on producing content that performs.
Don’t worry - a content strategy doesn’t have to be very formal or complex.
Six steps to creating your content strategy
Do your research Explore the interests of your target audience. Look at your brand values, objectives and current content, and check what your competitors are doing. Set some starter goals Nail down your goal and decide what metrics you’ll use to measure your content’s success - e.g. do you care more about growth or conversions? Map out a content inventory Make a spreadsheet of your existing content, from blog posts to social media updates. Include fields like content type, tone of voice, topic, format. Look for content gaps Check for strengths and weaknesses in your content inventory. Do your posts support your brand story and goals? What is and isn’t working? Create your content Pick topics that are important to your audience and choose a format. Plan a regular schedule and look out for holidays you can relate your content to. Test and measure your content Make sure your content is helping you reach your goals by measuring the metrics that you defined earlier.
Your content strategy checklist I know my brand values and business objectives I’ve researched my competitors I understand my target audience I’ve chosen my starter goals and metrics I’ve mapped out my content inventory and identified content gaps I’ve tested and measured my new content’s success
Once you’re up and running you can refine your strategy as you go - add in new ideas, work with formats that perform better - whatever helps you reach your audience and stand out.
For more bite-sized marketing lessons, download the Primer app by Google
Make every post count with a content strategy services
That's where a content strategy comes in. A content strategy ... I've mapped out my content inventory and identified content gaps ... Map out a content inventory.
you've got no way of knowing whether the content you're producing is helping you or your ... Do your research. Explore the interests of your target audience. Look at your brand values, objectives and current content, and check what your competitors a
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