Marketing Research: An Applied Orientation (6th Edition)
Marketing Research: An Applied Orientation (6th Edition) Information For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs. Naresh K Malhotra 2009-07-17 Number Of Pages: 936 ISBN: 0136085431 Publisher: Pearson Studio: Pearson
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Marketing Research: An Applied Orientation (6th Edition) Information
Information. For undergraduate and graduate ... between marketing research decisions and marketing management decisions. This text is comprehensive, ...
For undergraduate and graduate marketing research courses. ... Marketing Research: An Applied Orientation takes a unique applied and managerial orientation ...
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