(MBA20112) M.B.A. DEGREE EXAMINATION, APRIL 2017. (Examination at the end of Second Semester) Paper I - MARKETING MANAGEMENT (Regulation 2012-2013) Time : Three hours
Maximum: 70 marks SECTION A -
(6 x 3 = 16 marks)
Answer any FIVE of the following questions. 1.
Write short notes on : . (a) (b) (c) (d) (e) (f) (g) (h)
Nature of marketing e-marketing Product mLX Objectives of pricing Market logistics Strategic control Customer retaining strategy Responsibilities of a marketer. SECTION B -
(6 x 8 = 40 marks)
Answer ALL questions.
2.
(a)
What are the components of macro and Micro Marketing Environment? Or
3.
(b)
Examine the importance of Rural Marketing and Green marketing in the present day marketing environment.
(a)
What factors are influencing market segmentation? Or
4.
(b)
Outline the different phases of a product life cycle.
(a)
Write a brief note on 'marketing channel system' and its importance. Or
6.
(b)
Explain the process involved in evaluation of channel members.
(a)
Discuss the concept and importance of marketing communication. Or
(b)
What is integrated communications strategy? What are its objectives?
6.
(a)
Briefly explain about types of marketing organisation structures. Or
(b)
"CRM has gained lot of importance in the recent past". Discuss. SECTION·C -
(15 marks)
(Compulsory) 7.
Case study: James Weston, director of sales and marketing for Hillman Products Company, Springfield, Massachusetts, faced the problem of taking action to improve the company's distributor and dealer relationships, which had steadily worsened. The effect of the worsening relationships was reflected in the latest sales report, which recorded a 12 percent sates decline during the past year and a 17 percent decline over the past two years. Hillman Products Company manufactured a wide line of power tools, such as saws, drills, and sanders, for use by the home handyman. Hillman products were distributed nationwide through ninety distributors, who, in turn, sold to more than 8,500 retail outlets. During the past two years, the number of distributors handling Hillman products had dropped from 115 to 90 and, while the number of retailers had remained about the same, sales per dealer had substantially declined. Several factors combined to cause high turnover among Hillman dealers, as well as to contribute to declining sales for Hillman products. Locations of many Hillman dealers were unfavorable. Dealer sales personnel were untrained and poorly informed about Hillman products. Few dealers did any advertising for the Hillman line. Virtually all dealers carried competing lines and devoted little effort to selling the Hillman line. Many retailers bought in small quantities often a single unit of each Hillman product, so sales were frequently lost to competitors because of stock outs. Dealers showed little loyalty to Hillman products. They knew little and understood less of the company's history, policies, performance, or capabilities. The sole contact the dealers had with Hillman was through the distributors and their salespeople, who themselves were often poorly informed. Many Hillman dealers expressed dissatisfaction with the company and its distributors for actions such as overloading dealers with more products than they could ever hope to sell in a given period and, especially, for the, lack of company support in local advertising. Hillman distributors criticized dealers for what they claimed was deceptive dealer advertising and ignoring the manufacturer's suggested retail prices. Some distributors had dropped the Hillman line and taken on competing lines. Weston believed that immediate action was necessary to prevent further deterioration of the situation and to improve distributor-dealer relations. Consequently, he proposed (a) establishing a distributor-dealer relations staff and (b) retaining a management consultant. The distributor-dealer relations staff would determine attitudes toward Hillman and its policies and make recommendations for the improvement of relations. Weston hoped that this would result in better understanding between Hillman and its outlets and world improve communications. To help distributors and dealers sell more Hillman products, the distributor-dealer relations staff would plan and implement a program of sales development, promotion, and mechanical service assistance for dealers. 2
(MBA20112)
The management consultant would survey fifty of the most successful Hillmans dealers to determine the best methods for merchandising products. Information from the survey would be used in designing and implementing the program of sales development, promotion, and mechanical service assistance. Weston believed that these two measures would reverse the alarming situations of poor distributor-dealer relations and would pave the way for more efficient marketing. Question: Evaluate Weston's 'proposal for improving Hillman products company's distributor-dealer relations. Give the reasons for your position.
3
(MBA20112)
7.
SECTION C - (15 marks)
(MBA20312)
(Compulsory)
M.RA. DEGREE EXAMINATION, APRIL 2017.
A firm has the following information about a project: Income Statement (Rs.) Cl
C2
C3
Cash revenue
16
14
12
Cash expenses
8
7
6
Gross profit
8
7
6
Depreciation
4
4
4
Net profit
4
3
2
The initial investment of the project is estimated as Rs. 12,000/ (a) (b)
Calculate the project's accounting rate of return. If it is found that the initial investment will be Rs. 9,000 and cash expenses will be more by Rs. 1,000 each year, what will be the project's accounting rate of return. Also, calculate the project's NPV if the cost of capital is 9 percent.
4
(MBA20312)
(Examination at the end of Second Semester)
Paper III -
FINANCIAL MANAGEMENT
(Regulation 2012 - 13)
Time: Three hours
Maximum: 70 marks
SECTION A - (5 x 3 = 15 marks)
Answer any FIVE of the following questions.
1.
Write short notes on : (a)
Role of finance manager
(b)
Need for financial forecasting
(c)
Cost of capital
(d)
NPV
(c)
MM Hypothesis
(f)
Operating cycle
(g)
Bonus shares
(h)
Takeovers.
SECTION
n
(5 x 8
= 40 marks)
1.
(a)
Write in detail about anyone of the theories of capital structure of your choice.
Answer ALL questions. Or 2.
(a)
What do you understand by the concept of financial management? What are its functions?
(b)
A firm finances all its investments by 40 percent debt and 60 percent equity. The estimated required rate of return on equity is 20 percent after-taxes and that of the debt is 8 percent after taxes. The firm is considering an investment proposal costing Rs. 40,000 with an expected return that will last forever. What amount (is rupees) must the proposal yield per year so that the market price of the share does not change? Show calculations to prove your point.
(a)
Examine the significance and different types of working capital.
Or
3.
(b)
Do you support the concept of profit maximisation or wealth maximisation? Give reasons.
(a)
What are the different sources of short term and long term finance?
5.
Or (b)
Good & Luck Company Ltd., is expecting 10 percent returns on total assets Rs. 50 lakhs. The company has outstanding shares 20,000. The BoDs of the company has decided to pay 40 percent of earnings as dividends. The rate of returns required by shareholders is 12.5 percent rate of returns expected on investment is 15 percent. You are required to determine the price of shares using Walter's model. Are you satisfied with current dividend policy of the company? If not why? 2
(MBA20312)
Or
6.
(b)
What are the factors influencing payment of dividend?
(a)
What are the objectives of mergers and acquisitions? Or
(b)
Write briefly about corporate restructuring trends in India in the recent past. 3
(MBA20312)
(MBA20512) M.B.A. DEGREE EXAMINATION, APRIL 2017. (Supplementary) (Examination at the end of Second Semester) Paper V -
OPERATIONS RESEARCH
(Regulation 2012 - 13) Time: Three hours
Maximum: 70 marks SECTION A -
(5 x 4 = 20 marks)
Answer any FIVE the following. 1.
Write short notes on : (a)
O.R. models
(b)
Duality and its advantages
(c)
Matrix minima method
(d)
Assignment problem and its variations
(e)
Saddle point and dominance principles
(f)
EMV and EVPI
(g)
Characteristics of a queuing system
(h)
Simulation and its advantages and disadvantages. SECTION B -
(5 x 10
= 50 marks)
Answer ALL questions. 2.
(a)
A diet for a sick person must contain at least 4000 units of units vitamins, 50 units of minerals and 1,400 calories. Two foods A and B are available at a cost of Rs.4 and Rs.3 per unit respectively. If one of A contains 200 units of vitamins, 1 unit of mineral and 40 calories and 1 unit of food B contains 100 units of vitamins, 2 units of minerals and 40 calories. Find by graphic method what combination of foods be used to have least cost? Or
(b)
Solve the following L.P. problem Maximize Z = 5x l
2x 2 + 3x 3
-
Subject to 2x l + 2x 2
3x l and
-
x3
:;?:
2
4x 2
5: 3
x 2 + 3x 3
5: 5
Xl'
-
x2, x3
:;?:
O.
3.
(a)
Write the dual of the following L.P. problem and solve it Minimize Z = 8x j + 10x 2 + 15x s
2x j + 5x 2 2x 2 - 5x 2
~
3 5
3x j + 2x 2 + 4x s
~
4
Subject to
and
~
Xj' X 2' X s
~ O.
Or (b)
il A project h as teo h f 11owmz activities an d 0 th er d e t as:
Activity
Preceeding
Time estimates (weeks)
activity
Likely
Minimum
Maximum
A
-
7
4
16
B
-
5
1
15
C
A
12
6
30
D
A
12
6
30
E
C
11
5
17
F
D
6
3
15
G
B
9
3
27
H
E,F
4
1
7
I
G
19
4
28
Draw the network diagram. Find the probability that the project 36 weeks. 4.
(a)
completed
III
Find an optimal solution to the following transportation problem Market
Warehouse
(b)
IS
P
Q
R
S
Supply
A
6
3
5
4
22
B
5
9
2
7
15
C
5
7
8
6
8
Demand
7
12
17
9
Or Solve the following assignment problem: Zones I
II
III
IV
V
VI
A
73
91
87
82
78
80
B
81
85
69
76
74
85
Manager C
75
72
83
84
78
91
D 93 96
86' 91
83
82
E
79
90
91 2
89
69' 76
(MBA20512)
5.
(a)
Solve the following game by using graphical method: Player A Aj Player B
A2 A 3
A 4 A5
B, [ 1
3
-1
4
2
B 2 -3
5
6
1
2
~
~51
Or (b)
A retailer purchases cherries every morning at Rs.50 a case and sells them for Rs.80 a case. Any case that remains unsold at the end of the day can be disposed of the next day at a salvage value of Rs.20 per case. Past sales have ranged from 15 to 18 cases per day. The following is the record of sales for the past 120 days. Cases sold:
15
16
17
18
Number of days:
12
24
48
36
Find out how many cases should the retailer purchase per day in order to maximize his profit? 6.
(a)
Patients arrive at a clinic according to a Poisson distribution at the rate of 30 patients per hour. The waiting room does not accommodate more than 14 patients. The examination time per patient is exponential with mean rate of 20 per hour. What is the probability that an arriving patient will not wait? Will he find a vacant seat in the room? What is the expected waiting time until a patient is discharged from the clinic? Or
(b)
A company manufactures around 200 mopeds. Depending upon the availability of raw materials and other conditions, the daily production has been varying from 196 mopeds to 204 mopeds whose probability distribution is as given below: Production/day:
196
197
198
199
200
201
202
203
204
Probability:
0.05
0.09
0.12
0.14
0.20
0.15
0.11
0.08
0.06
The finished mopeds are transported in a specially designed three-storeyed lorry that can accommodate only 200 mopeds. Using 15 random numbers simulate the mopeds waiting in the factory. What will be the average number of mopeds waiting in the factory? What will be the average number of empty spaces in the lorry?
3
(MBA20512)
(MBA20612) M.B.A. DEGREE EXAMINATION, APRIL 2017.
(Examination at the end of Second Semester)
Paper VI -
ORGANIZATIONAL BEHAVIOUR
(Regulation 2012-13)
Time : Three hours
Maximum: 70 marks
SECTION A -
(5 x 3 = 15 marks)
Answer any FIVE of the following questions.
1.
Write short notes on : (a)
Scope of OB
(b)
Key elements of OB
(c)
Determinants of personality
(d)
Characteristics of learning
(e)
Johari window
(f)
Reasons for work stress
(g)
Culture functions
(h)
Resistance of change. SECTION B -
(5 x 8 = 40 marks)
Answer ALL questions. 2.
(a)
Define 'Organisational behaviour'. What are the various functions of OB? Or
3.
(b)
Outline the challenges and opportunities for organisational behaviour.
(a)
Briefly write about anyone of the theories of personality of your choice. Or
4.
(b)
Define 'motivation'. Critically examine Herzberg's theory on motivation.
(a)
What are the different types of groups found in a large scale organisation? Or
(b)
Outline the factors responsible for formation of groups.
5.
(a)
'What are the features of organisational culture? Or
6.
(b)
What are the sources of conflicts? Briefly explain strategies for conflict resolution.
(a)
Discuss about various approaches to manage organisational change. Or
(b)
What are the objectives of organisational development? SECTION C -
(15 marks)
(Compulsory) 7.
Case study: The XYZ corporation was started in 1932 as a small consumer production company. During the first twenty years the company's R&D staff developed a series of new products that proved to be very Popular in the market place. Things went so well that the company had to add a second production shift to keep up with the demand. During this time period, the firm expanded its plant on three different occasions. During an interview with national magazine, the firms founder, Mr. Davidson said "We don't sell our products we allocate them" This commentaries in reference to the fact that the firm had only twenty four sales people and was able to garner annual revenue in excess of $ 62 million. Three years ago Davidson suffered its first financial set back. The company had a net operating loss of $ 1.2 million. Two years ago the loss was $ 2.8 million and last year it was $ 4.7 million. The accountant estimate that this year the firm will lose approximately $ 10 million. Alarmed by this information, Citi bank, the company's largest creditors insisted that the firm make some changes and start turning things around. In response to this requests Davidson agreed to stop aside. The board of direction replaced him with smith, need of the marketing division of one of the country's largest consumer products firms. After making an analysis of the situation. Smith has come to the conclusion that there are a number of changes that must be made if the firm is to be turned around. The three most important are: (a)
More attention must be given to the marketing side of the business. The most vital factor for success in the sale of the Consumer goods produced by Davidson is an effective sales force.
(b)
There might be an improvement in product quality. Two percent of Davidson's output is defective as against 1/2 of 1 percent for the average firm in the industry. In the past the demand for Davidson's output was so great that quality control was not an important factor. Now it is proving to be a very costly area.
2
(MBA20612)
(c)
There must be reduction in the number of people in the operation. Davidson can get by with two thirds of its current production personnel and only half of its administrative staff. Smith has not shared these ideas with the board of directors but he intends to do so. For the moment he is considering the steps that will have to be taken in making these changes and the effect that all of this might have on the employees and the overall operation. (i)
What is wrong with the old organizational culture? What needs to be done to change it?
(ii)
Why might it be difficult for Smith to change the existing culture?
(iii) What specific steps does Smith need to take in changing the culture? Identify and
describe atleast two.
3
(MBA20612)
(MBA20712)
"Mr. Singh was on the street. He lost his secured government job. Nor was he acceptable to the firm which made him put in his papers to the government undertaking. He had dependants at home. "On advice from friends, Mr. Singh consulted Dr. Bharath, a cardiologist and an approved government doctor for several firms in Bangalore. On examination, the doctor certified to the fitness of Mr. Singh but advised him to see him (doctor) after a couple of months "Fitness certificate being produced. Mr. Singh was inducted into the firm. After two months. Mr. Singh promptly met Dr. Bharath who, after a thorough check-up, advised the former to undergo heart surgery. "Mr. Singh was hospitalized for two months and the entire medical and nursing bill was picked up by his employer.
M.B.A. DEGREE EXAMINATION, APHlL 2017~
(Examination at the end of Second Semester)
COHP01{ATI~
Paper Vll -
(Regulation 2012-13)
Time: Three hours SECTION A -
Maximum: 70 marks
(5 x 3
= 15 marks)
Answer any FIVE of the following questions.
1.
Write short notes on : (a)
Meaning of Corporation.
(b)
Importance of Governance.
(c)
Notion of conflict of interest
(d)
Types of directors.
(e)
Managerial myopia.
(f)
Need for Indian Ethos.
(g)
Social Institution.
(h)
Code of Conduct.
Questions: (a)
"Who is right and who is wrong?"
(h)
What ethical issues are involved in this? Was Mr. Singli right? Dr. Nandish wrong?
(c)
Was Dr Bharat unscrupulous? Mr. Vittal made a fool? Enlighten.
4
Was
(MBA20712)
GOVERNANCE
SECTION B
(5
x
8
= 40
marks)
G.
(a)
Answer ALL questions. 2.
Or (a)
What are the Governance?
characteristics
of
good
(b)
(b)
Explain the concept and significance of Corporate Governance.
(a)
Critically examine agency Corporate Governance. Or
(b)
Describe in detail about the perceptions of shareholders on Corporate Governance.
(a)
What are the different types of Institutional Investors? Or
(b)
Examine the role of CEO towards Corporate Governance.
5.
(a)
Briefly write about the emergence Corporate Governance in India.
theory
on
of
Or (b)
What are the recommendations of Kumara Mangalam Birla Committee on Corporate Governance? 2
(MBA20712)
(15 marks)
(Compulsory) 7.
4.
Briefly explain about CSR practices in India. SECTION C -
Or
3.
Describe the basic principles of Indian Ethos for Management.
Case Study: Mr. Dinesh Singh was an employee in a public sector undertaking located in Bangalore. He proved his mettle as a draughtsman and was obviously liked by his boss, peers, and subordinates. He served as a draughtsman for 10 long years in the PSU. "Having come to know the competency of Mr. Dinesh Singh, a private firm (located in Bangalore) wanted to poach on him. Attracted by higher pay and perks, Mr. Singh quit the government-owned organization. "The trouble started now. Mr. Vittal, the HR manager of the private firm insisted on a fitness certificate from a doctor and advised Mr. Dinesh Singh to get one. Mr. Singh went to Dr. Nandish, a general physician, who diagnosed a heart ailment and gave a report accordingly. Mr. Vitlal refused to take Mr. Singh in.
3
(MBA20712)
trading line and they advised him to join the trading line and improve it rather than thinking of
starting a textile mill. But Mr. Murthy was very firm in his proposal and wanted to go ahead in
spite of the advice of his parents. questions: (a)
Outline the entrepreneurial qualities Mr. Murthy.
of
(b)
What steps he should initiate for making his idea to get translated into action?
(MBA20812)
M.B.A. DEGREE EXAMINATION, APRIL, 2017.
(Examination at the end of Second Semester)
Paper VIn - ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT (Regulation 2012-2013)
Maximum: 70 marks
Time: Three hours SECTION A - (5 x
~~
= 15 marks)
Answer any FIVE of the following questions. 1.
4
(MBA20812)
Write short notes on: (a)
Functions of Entrepreneur
(b)
Concept of Rural entrepreneurship.
(c)
Need for creativity.
(d)
Strategies of MSME.
(e)
Venture capital
(f)
SIDO.
(g)
Micro finance and MSMEs.
(h)
Concept of entrepreneurship.
SECTION B
(5 x 8 = 40 marks)
6.
(a)
Identify the reasons for sickness in small business.
Answer ALL questions. 2.
Or (a)
Define 'Entrepreneur'. What are the features of successful entrepreneurs.
(b)
SECTION C -
Or (b)
Outline the problems entrepreneurs in India.
faced
by
women
(a)
Critically examine the role of MSMEs in the economic development of a country like India. Or
4.
(b)
What are generation?
the
sources
of
New
Idea
(a)
Explain about the regulatory framework of MSMEs in India. Or
5.
(b)
What are the provisions development Bill, 2005?
of
MSME
(a)
Discuss the role of SISI in financing SMSEs. Or
(b)
Outline the sources of generating capital for MSMEs. 2
working
(MBA20812)
(15 marks)
(Compulsory) 7.
3.
Examine the future of MSMEs in India.
Case study. Mr. Murthy is born in business family. His ancestor members of the family have been in a trading business of cotton textiles at retail and wholesale level. Mr. Murthy had taken MBA degree from the reputed university ever since (he joined the MBA Course) Mr. Murthy was interested in strengthening his family textile business diversifying from the trading line. He wanted to start a textile mill and as such enter the manufacturing line. After completing his MBA Degree he has put his idea before his parents. He has estimated that he needs about one core of rupees as seed capital from his family and he is sure that he will be able to raise the balance money of Rs.9 cores in the stock market He has also plans of approaching the f.inancial institutions. His parents were not very happy with the idea of Mr. Murthy. They warned him that entering a manufacturing line would be a risky job and they have proven experience in 3
(MBA20812)
The ready-to-use juice is made from fresh apples The light brown colour and flavour ate 'natural', as the product does not Contain artificial colour or preservatives. Priced at Rs.lO for a 200 gm tetrapack, it is currently available in Andhra Pradesh. The product has a shelf life of one year, but once opened this has to be stored under refrigeration and used within six days. "The concept of juice is the same as for both, lemon and mango juice" says Priya Kumar, Product Manager. Though lemon is used in fairly large quantities in the Southern parts of India, housewives in other parts of India, under pressure of time, have also stated substituting it for soft drinks. The company's pre-launch research also revealed that the respondents (working women and housewives) were positive in product attributes like ease of use, storage and time saving.
(MBA20115) M.B.A. DEGREE EXAMINATION, APRIL 2017.
(Examination at the end of Second Year)
Paper I - MARKETING MANAGEMENT
(Regulation 2015 - 16)
Time: Three hours
SECTION A - (5 x 3 = 15 marks) Short answer questions. Answer any FIVE of the following. 1.
(a)
Customer satisfaction
(b)
Digitalization
(c)
Rural Marketing
(d)
Prod uct life cycle
(e)
Advertising
(f)
Buying motives
(g)
CRM
(h)
Retail research
Questions: You had undertaken the pre-launch survey for, Apple Juice in A.P. : (a)
What would have been your research design?
(b)
What methods of data collection would have been used by you?
(c)
What would have been the questionnaire used by you for the survey?
4
(MBA20115)
Maximum: 60 marks
SECTION B - (5 x 7 == 35 marks)
UNIT IV 5.
Essay type questions.
(a)
Answer ALL questions. UNIT I
2.
(a)
Or
Explain the functions and importance of marketing.
(b)
Or (b)
Explain the various changing marketing practices in brief.
3.
(a)
(a)
(b)
What is price setting? Explain the objectives, factors and methods of price setting.
Explain Marketing functions.
Channel
system
What is channel management? Write about selection, training and motivation of channel members. 2
What is Consumerism? Explain about the Consumers Rights and marketers responsibilities in the present scenario. SECTION C
(1 x 10
= 10 marks)
Compulsory
Or (b)
Explain CRM with suitable example. Why it is important in modern day business context? Discuss. Or
UNIT III 4.
(a)
Define marketing mix. Discuss various components of the marketing mix and state the factors influencing it. Or
(b)
What is marketing communication mix? Explain how promotional decisions are taken. UNIT V
6.
UNIT II
Write about integrated marketing communication. What is the role of integrated marketing communication in modern marketing?
(MBA20115)
7.
Case Study: Mis. Apple India Limited was launching its Apple Juice with extraordinary caution. It first undertook a year-and-a-half long test marketing run in Bangalore and then followed it up by a test market launch in May 1999. Meanwhile making up for lost time, the company in just six months, launched its Apple Juice in Hyderabad.
3
(MBA20115)
7.
(MBA20215)
SECTION C - (1 x 10 = 10 marks) Case study (Compulsory) Jawa India (Pvt.) Limited, situated in NOIDA, is a leading exporter of computer software. Established in 1989 with technical collaboration from a U.S. Company, Jawa India (Pvt.) Ltd. grew rapidly during the past few years. As many new players entered the software sector, suddenly many of the experiences programmers and managers left the company to join the new entrants. Jawa was unable to meet the demand and gradually had to contend with a declining share of the software market. .
M.B.A. DEGREE EXAMINATION, APRIL 2017.
(Examination at the end of II Semester)
Paper - II
HUMAN RESOURCE MANAGEMENT
(Regulation 2015-16)
Time: Three hours
The management of Jawa has decided to appoint a reputed HR Consultant to study the current scenario and suggest immediate measures to store the competitive position of the company. QUESTIONS (a)
What do you feel could be the reasons of dynamic employees leaving Jaw India (Pvt). Ltd?
(b)
If you were the HR consultant, what recommendations would you make and why?
(c)
Would the Employees; Stock option plan of any help under the prevailing capital market conditions in India?
4
(MBA20215)
SECTION A - (5 x 3
Maximum: 60 marks
= 15 marks)
Short Answer questions. Answer any FIVE of the following. 1..
Write short notes on (a) Human Resources Planning. (b) On the -Iob training. (c) Job specification. (d) 360 0 performance appraisal. (e) E - recruitment. (f) Living wage. (g) Job evaluation. (h) Grading system.
SECTION B- (5
x
7 = 35 marks)
UNIT III 4.
Essay type questions.
(a)
Answer ALL the questions.
Or
UNIT I 2.
(a)
Define
Human
How will you identify the training needs of an organisation? Describe the process of training.
Resource
(b)
management.
Explain the modern methods of performance appraisal.
Explain the objectives of Human Resource
UNIT IV
Management in the organisation. 5.
Or (b)
(a)
Explain the relationship of HR functions with
the
operative
functions
III
a Or
manufacturing concern. (b)
UNIT II 3.
(a)
What do you understand by wage and salary administration? What arc the principles, objectives of wage and salary administration?
UNIT V
What do you understand by 'Recruitment'? Explain the process of recruitment.
Define Fringe benefits. Bring out their importance.
6.
(a)
What is HR audit? Explain the objectives of HR audit.
Or Or (b)
Explain different types of . tests in the (b)
selection process.
2
(MBA20215)
What is quality of work life (QWL)? Explain the strategies for improvement of QWL. 3
(MBA20215)
(MBA20315) M.B.A. DEGREE EXAMINATION, APRIL 2017. (Examination at the end of Second Semester) Paper III - FINANCIAL MANAGEMENT (Regulation 2015-2016) Time: Three hours
Maximum: 60 marks SECTION A -
(5 x 3 = 15 marks)
Short answer questions. Answer any FIVE of the following. 1.
(a)
Agency Cost.
(b)
Present Value Factor.
(c)
Optimum Capital Structure.
(d)
Risk Analysis in Capital Budgeting.
(e)
Operating cycle.
(f)
Stock dividend Vs Stock Split.
(g)
Lock bore system.
(h)
Solvency Ratios. SECTION B -
(5 x 7.= 35 marks)
Essay types questions. Answer ALL questions. 2.
(a)
Critically analyse the functions of Financial Manager establishment.
III
a large scale industrial
Or
3.
(b)
What is risk? How can risk of an asset be calculated? Explain.
(a)
What is meant by financial leverage? How does it magnify the revenue available for equity share holders? Or
(b)
The capital structure of 'B' traders Ltd as on 31.3.2014 is as follows: Rs. crores Equity shares capital: 100 lakhs equity shares of Rs. 10/- each 10 Reserves 2 3 14% debentures of Rs. 100 each
For the year ended 31.3.2014 the co. has paid equity dividend at 20%. As the Co. is a market leader with good future, dividend is likely to grow by 5% every year. The equity shares are not traded at Rs. 80/- per share in the SE. Income tax rate applicable to the company is 50%. Calculate the current weighted cost of capital of the Co .. 4.
(a)
Define capital structure. Explain the major determinants of capital structure.
Or (b)
The financial manager of Co. has to advise the Board of directors on choosing between two completing project proposals which require an equal investment ofRs. 1,00,000 and are expected to generate cash flows as under: Year Project - I Project - II Rs. Rs. 48,000 20,000 1. 2. 32,000 24,000 3. 20,000 36,000 4. 48,000 5. 24,000 16,000 6. 12,000 8,000 Which project proposal should be recommended any why? Assume the cost of capital to be 10% p.a.
5.
(a)
Define the term working capital. Describe the need and determinants of working capital in a business.
Or
6.
(b)
Explain the various factors which influence the dividend decisions of a firm.
(a)
What is meant by ratio analysis? Discuss its objects and limitations.
Or (b)
The following information is given:
Current ratio: 2.5
Liquidity Ratio: 1.5
Net working capital: Rs. 3,00,000
Stock Turnover Ratio: 6 times
(Cost of sales / closing stock)
Gross profit Ratio: 20%
Fixed assets turnover ratio: 2 times
Average debt collection period: 2 months
Fixed Assets: Share holders net worth: 1:1
Reserves: Share capital 0.5: 1
Draw up a Balance sheet from the above information.
2
(MBA20315)
SECTION C -
(1 x 10
= 10 marks)
Case study
(Compulsory)
7.
Mr. Vasi is considering an investment proposal of Rs. 20,000. The expected returns during the life of the investment are as under: Year I Event
Cash inflows (Rs.)
Probability
1
8,000
0.3
2
12,000
0.5
3
10,000
0.2
Year II Cash flows in year 1 are: Rs. 8000 Rs.12,000 Cash inflows
Prob.
CIF.
Rs.
Pro.
Rs.
Rs.I0,000 CIF.
Pro.
Rs.
(a)
15,000
0.2
20,000
0.1
25,000
0.2
(b)
20,000
0.6
30,000
0.8
40,000
0.5
(c)
25,000
0.2
40,000
0.1
60,000
0.3
Using 10% as the cost of capital, advise about the acceptability of the proposal by using Decision Tree Analysis. .
3
(MBA20315)
(MBA20415) M.B.A. DEGREE EXAMINATION, APRIL 2017.
(Examination at the end of Second Semester)
Paper IV -
OPERATIONS RESEARCH
(Re gulation 2015-2016)
Time : Three hours
Maximum: 60 marks
SECTION A -
(5 x 3 = 15 marks)
Short answer questions.
Answer any FIVE of the following. 1.
(a)
Scope of Operations Research.
(b)
Operations Research Models.
(c)
Distinguish between CPM and PERT.
(d)
Pure and Mixed strategies.
(e)
Define arrival rate and service rate.
(f)
Uses of simulation.
(g)
Applications of decision theory.
(h)
Assumptions of queuing model. SECTION B -- (5 x 7 = 35 marks) Essay type questions. Answer ALL questions. UNIT I
2.
(a)
Solve the following by graphical method. Minimise z =
-Xl
+ 2x 2
Subject to constraints:
- x J + 3x z . Xl
+
x2
Xl - X z
s 10
S
6
s 2
x l , X Z :2: 0.
Or
(b)
Solve the following LPP using simplex method. Maximise z = 5x\ + 6x z Subject to constraints:
2x\ + 3x z
-0;;
12
3x\ + 2x z
-0;;
12
x\,X Z
z O. UNIT II
3.
(a)
Obtain the dual of the following primal LPP. Minimise z =
Xl
+ 2x z
Subject to constraints:
2x\ + 4x z -0;; 160 x\ - X z = 30 Xi
z10
x\,xzzO.
Or (b)
An assembly is to be made from two parts X and Y. Both parts must be turned on a lathe. Y must be polished whereas X need not be polished. The sequence of activities, together with their predecessors is given below: Activity: ABC D E F G H Predecessor:
-
A A
B
Time :
2
8
3
4
B, C E 5
D, F
G
6
2
4
Draw a network diagram and identity critical path.
UNIT III 4.
(a)
Determine an initial basic feasible solution by using Vogel's approximation method. Destination Supp~
o,
D\ Source
D3
D4
A
250
B
300
C
~o
Demand
200
225
275
250
Or (b)
Solve the following assignment problem.
p
Q
R
S
A
1
2
3
4
B
3
5
7
9
C
6
9
12
15
D
10
14
18
22
2
(MBA20415)
UNIT IV
5.
(a)
Solve the following game and find game value.
BI B2 Al .12
~o0
.13
90
B3
-8~'
40 15 -20 20
50
Or (b)
Solve the game using graphical method.
BI B2 B3 B4 Al
A2 [:
2
3
3
2
~2J
UNIT V 6.
(a)
A road transport company has one reservation clerk on duty at a time. He handles information of bus schedules and makes reservation. Customers arrive at a rate of 8 per hour and the clerk can service 12 customers per hour.
(i)
What is the average number of customers waiting for the service?
(ii)
What is the average time a customer has to wait before being served? Or
(b)
Explain in detail the process of simulation with an example. SECTION C -
7.
(1 x 10:::: 10 marks)
Case: A bakery keeps stock of a popular brand of cake. Previous experience shows the daily demand pattern for the item with associated probabilities, as given below: Daily demand: 0 10 20 30 40 50
Probability:
0.01
0.20
0.15
0.50
0.12
0.02
Simulate the demand for next 10 days using the random numbers 25, 39, 65, 76, 12, 05, 73, 89, 19, 49. Also estimate average daily demand.
3
(MBA20415)
SECTION C - (1 x 10 = 10 marks)
(MBA20515)
.Compulsory
7.
M.B.A. DEGREE EXAMINATION, APRIL 2017.
Case Study:
(Examination at the end of Second Semester)
Naresh had an ice cream factory and was selling them locally. He has been doing good business for the past ten years. But with the entry of competitors, his business declined and he had to close down his business. Since he· was an enterprising person, he decided to take up exclusive distribution of a popular international brand of ice-creams called 'Icecone'. In return, he had to pay royalties to 'Icecone' and conform to their standardised operating procedures. Instead of the plastic cups which cause environmental hazards, 'Icecone' had biscuit cups and cones. To boost immediate sales, he decided to make an offer of 'Buy two cups/cones for the price of one' for the first ten days. (a)
(b)
Paper V - ENTREPRENEURSHIP: THEORY AND
PRACTICE
(Regulation 2015 - 16)
Time : Three hours
Maximum: 60 marks
SECTION A - (5 x 3 = 15 marks) Short answer questions. Answer any FIVE of the following. (a)
Entrepreneurial challenges
(b)
Psychological Risk
Identify and state the concepts of 'Enterprise Marketing and Growth Strategies'.
(c)
Creativity
(d)
Market research
Identify anyone value which the business wants to communicate to the society.
(e)
Feasibility Report
(f)
Small Scale Industries
(g)
Forced entrepreneur
(h)
Tax Policy
4
(MBA20515) .
1.
UNIT III
SECTION B - (5 x 7 = 35 marks)
4.
Essay types questions.
(a)
What is Angel funding? Explain the causes for small business failure.
Answer ALL questions. Or UNIT I 2.
(a)
(b)
What is Entrepreneurship? Explain Social, Cultural and Political Dimensions of Entrepreneurship.
(b)
UNIT IV 5.
Or Explain the concept of Intrapreneurship. Describe how entrepreneurship emerged as a style of management.
(a)
(a)
Describe cognitive approaches to opportunity evaluating recognition, and moving innovative ideas that are useful in establishing an enterprise.
(b)
6.
(a)
Explain the life cycle of Entrepreneurial Venture. Mention the role of an Entrepreneur during the transaction stages. Or
Discuss Business innovation and how do you create new marketing space. 2
Explain the differences between the logic of causation and the logic of effectuation in venture creation. UNIT V
Or (b)
What is Entrepreneurial leadership? Explain the decisions taken by an Entrepreneur along the Entrepreneurial process. . Or
UNIT II
3.
What is Corporate environment? Explain the legal structures and regulatory frame work of Entrepreneurship.
(MBA20515)
(b)
Explain the emerging entrepreneurship. 3
trends'
III
(MBA20515)
(MBA20615) M.B.A. DEGREE EXAMINATION, APRIL 2017.
(Examination at the end of Second Semester)
Paper VI - MANAGEMENT INFORMATION SYSTEMS
(Regulation 2015-2016)
Time: Three hours
Maximum: 60 marks
SECTION A -
1.
(5 x 3 = 15 marks)
Answer any FIVE of the following: (a)
Cloud Computing
(b)
Computer Network
(c)
System Design
(d)
Artificial Intelligence
(e)
ERP
(f)
CRM
(g)
Mobile Computing
(h)
Digitalization. SECTION B
(5
x
7
= 35 marks)
Answer ALL questions. UNIT I 2.
(a)
Discuss various challenges of IT Manager in Networked Organizations. Or
(b)
What are the types of information systems? Explain with example in Indian perspective. UNIT II
3.
(a)
Explain the contemporary approaches of information system. Or
(b)
Describe various functions carried out by management information system planning. UNIT III
4.
(a)
Describe the types and importance of DBMS. Or
(b)
Describe how repast can be generated through GDSS.
UNIT IV
5.
(a)
Enumerate the functional areas in MIS in Indian perspective. Or
(b)
Explain the significance of an Electronic Data Interchange. UNIT V
6.
(a)
Discuss major management issues in MIS. Or
(b)
Discuss the various intellectual property rights related to IT. SECTION C -
7.
(10 marks)
Case Study: (Compulsory) Raashi Manufacturing is a medium-sized manufacturer with annual sales of 50 million per year. It is primarily a job-shop manufacturer, known for its ability in custom manufacturing projects primarily involving metal fabrication. In an effort to improve Raashi information systems, D.S. Vasu, vice president of information systems, recently brought in a new systems development manager, KK Raina from a competitor. Mr. Raina had a reputation for doing innovative things in the area of information systems development. The general and top management of his previous employer was extremely pleased with the types of information systems support that they had received. Mr. Raina had been particularly successful in implementing a prototyping development in the systems analysis design process as a way to more accurately refine end-user requirements and cut short the systems development process. Having joined Raashi Manufacturing, Mr. Raina wanted to implement the technologies and techniques that he had been so successful with prior to joining Raashi Manufacturing, but he ran into a serious problem. The systems analysis and design staff has recently gone through a revamping of their systems development methodologies. They had a rather substantial systems development methodology that had evolved over the years, and in their most recent revision, they had incorporated the latest structured techniques into their old methodology. Having been involved in its development, the staff had a strong commitment to the methodology. In accessing the methodology, Raina quickly decided that it was entirely too procedure and rule-oriented and was exceptionally time consuming to use as a systems development guide. The staff also had made no provision for incorporating heuristic or prototyping techniques into their systems development methodology. In a staff meeting, Mr. Raina raised prototyping concepts with the staff, but their response was immediate defensive. Most of them had not heard of a prototyping technique, but felt it was a way to develop systems for sloppy designers who did not have enough discipline to do it right. They stated that if a sloppy approach to systems development, such as prototyping, was to be used, you would have to be willing to give up the rigor and discipline of good formal procedures and good structured techniques. Overall, their general response was quite negative. 2 (MBA20615)
Mr. Raina feels he has a tricky situation on his hands. He knows a better way to approach systems development, but he does not want to get cross-wise with the systems analysts and design staff, many of whom are senior to him in experience in systems development. He knows that if he tries the heuristic approach and it fails, there's going to be a lot of "I told you so". He's also concerned that if he pulls the young designers off to the side and works with the methodology, it might cause a division among the staff and some serious hard feelings that could be detrimental to the two young analysts. Questions: (a)
Identify the problem in this case study.
(b)
Comment on the proposal of Mr. Raina for developing an information system using prototyping methodologies.
(c)
How would you manage the situation at Raashi Manufacturing?
(d)
Assume, Raashi Manufacturing is to make a digital company. How differently would you go about selecting development methods for developing MIS? Discuss:
3
(MBA20615)
