Measuring Success in a Multi-Device World: Webinar Resources Quick Tips
HOLISTIC MEASUREMENT • Develop a comprehensive measurement plan that cuts across silos • Ensure that your measurement tools capture the full customer journey
FULL CREDIT MEASUREMENT • Look at industry benchmarks to set the context for your own performance • Explore attribution and test how your channels perform
ACTIVE MEASUREMENT • Integrate your data and measurement systems • Have a plan for your data: set hypotheses, test them, and take action
Resources HOLISTIC MEASUREMENT Measurement plan: 1. Determine business objectives 2. Define your strategy & tactics 3. Identify key stakeholders 4. Categorize channels & segments 5. Set holistic KPIs
Key Links Google Analytics Goals Ecommerce Universal Analytics Multi-Channel Funnels Social Reports Mobile / App Analytics
FULL CREDIT MEASUREMENT Key Links Customer Journey to Online Purchase (benchmarking tool) Multi-Channel Funnels Attribution Modeling Search Funnels Attribution Webinar Series (blog post)
ACTIVE MEASUREMENT Key Links Content Experiments AdWords / Google Analytics account linking Advertising Reports Google Tag Manager DoubleClick Digital Marketing
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