Kincaid 2015 Name

Media Literacy Lesson for Fourth Grade Grade 4 TEK 14 A : I can analyze how words, images, graphics, and sounds work together to impact meaning and can explain how messages conveyed in different forms of media are presented differently. B: I can explain the positive and negative impacts of advertisement techniques C: I can explain how design techniques influence the message D: I can analyze and compare various digital media venues for levels of formality

1. This commercial is for what audience? 2.

Why did they include the science/technology visuals?

3. What did the hummingbird most likely represent to sell the shoe? 4. What does the lion represent? 5. Do you think you could play basketball like LeBron if you wore these shoes? 6. Why or why not? 7. This commercial makes it seem like Doritos: a. are magical b. increase your intelligence c. are good for dogs d. both a and b e. both b and c 8. What information is not given here? a. the nutritional value of Doritos b. the cost of Doritos c. all of the above 9. Is this language formal or informal?



Kincaid 2015

10. How can you tell by the words used? 11. Since this is a conversation between teachers, who do you think “Ss” are? 12. Is the language here formal or informal? 13. Who is the audience? 14. Are they trying to sell you anything? 15. What is the purpose of this site? a. to get kids to eat more cereal b. to inform kids about the latest news c. to let kids have a place to chat about their lives 16. Who is the audience? 17. What is the purpose? a. to get kids to go see the movie b. to inform adults about an award the movie won c. to persuade people to buy a panda as a pet 18. What media techniques were used to make this trailer fun? a. music b. colors c. humor d. all of the above 19. Does this trailer make you want to see the movie? Why or why not? 20. Who is the audience? BONUS: How is this type of media different from the USA Today Kung Fu Panda 3 article?