UNDERSTANDING

search o n

s the in es

66%

us

h in t e la

MOBILE CONSUMER BEHAVIOR Smartphones have become an indispensable part of our daily lives and have transformed core consumer behavior. The growing use of smartphones to search, shop, keep entertained and look for local information creates new opportunities for marketers to reach the constantly connected consumer. Source: Google/Ipsos 2012

REACHING MOBILE CONSUMERS

MOBILE LOCAL lo on o

ion at ne o

al r loc info fo ir smart rm ph k he t

94% ds

66%

only l f i r s oo k at seart page the on t ch res of heir ul t s pho ne

use their smartphone while watching TV

se peop hoon as a r le i

ke ta ult es

in-store er al search c

iness, eit us fter a lo h a

sear of se ch as a r e ad ( ing an esult TV, of billb maga fline oard zine, , etc .)

of ac t t

n mobotice ile a

visit the b online, or

11

30 days st

ps used ap

rnet da te

t to acc ei

62%

ily

44%

eir smartp h th

e daily on

martp as

ne ho

own

GENERAL USAGE

90%

make purchases on their smartphone change their minds about buying a product while in store as a result of reseaching on their smartphone research a product or service on their smartphone

use their smartphone while consuming other media use their smartphone while listening to music

MULTI-TASKING MOBILE & MEDIA

MOBILE SHOPPING thinkwithgoogle.com/mobileplanet