graze, a British snack-by-mail startup phenomenon, was the first company to ever send fresh fruit through the post. In fewer than 10 years, graze has transitioned from idea phase to one of the UK’s fastest growing businesses. Here’s a look at the company’s success and how technology has played a pivotal role in its journey.
How Smart Technology Decisions Unlocked Growth for graze
GRAZE HAS GONE GOOGLE At graze, the priority has been to pick tools that can transform the business — and for this it relies on Google Apps for Work. Moving from Microsoft Exchange to Google Apps for Work saved graze 50% in IT costs alone. But beyond the financial savings, Gmail and Calendar for work connect graze’s teams and their applications under single-sign on, so they stay on track and secure.
AUGUST 2007 Prototype box is born, and graze raises £1.3m in funding.
On average, SMBs that use an above average number of cloud services grow 26% faster than those with no cloud tools.*
26% 0
APRIL 2008
10%
20%
30%
40%
1st official birthday! Founders quit their jobs and squeeze into a flat in London (the first HQ).
UN A L
CH DECEMBER 2010 graze collaborates with top engineering firms to invent a giant robotic food weigher, packing punnets 24 hours a day.
2008
2007
AUGUST 2008
M
2009
Website goes live. 10 different box sizes and 3 different punnet sizes are tested.
E N T UM M O
SMBs that use cloud technology more heavily than average are also more profitable, typically boasting 21% higher gross profits than those that do not.*
21%
2010
SEPTEMBER 2011
OW R G 20
40
60
80
JANUARY 2014
100
85%
of SMBs believe cloud technology enables faster growth and scalability.*
20
0
TH
20
11
Move into a new top-secret “mega-factory” in West London.
graze recipes can be invented, packaged, manufactured, dispatched and eaten within 48 hours of being created.
12
T IM P O
JANUARY 2013 201
FO
3
R
TO DA
graze launches its US service; has a customer in every state within 24 hours and 20,000 US customers within 2 weeks.
I S A T I ON
Y
4 201
JULY 2014 More than 200 products and 4 million possible box combinations are available to individual customers. More than 300m customer ratings help graze select the perfect combination for each customer.
DECEMBER 2013 graze joins the Tech City Future Fifty and is named #11 in the Sunday Times Fast Track 100.
JUNE 2013 graze builds a powerful postal brain to route US packages, tested by posting 10,000 cardboard rabbits across America.
SOURCES
Interviews with graze *Small Business, Big Technology - How the cloud enables rapid growth in SMBs. Deloitte. 2014.
SEPTEMBER 2014 graze employs its 350th person.
69%
of SMBs expect to increase their cloud-based technology usage in the next 3 years.*
momentum growth launch optim isatio for to dy Services
London (the first HQ). APRIL 2008 graze builds a powerful postal brain to route. US packages, tested by posting 10,000 cardboard rabbits across America. JUNE 2013. More than 200 products and. 4 million possible box combinations are available to individual customers. More than 300m customer ratings help graze select ...
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