Case Study | Google Apps for Business
Motorola Mobile Devices calls up communication and collaboration with Google Apps for Business Mobile technology giant saves millions on legacy applications by using cloud-based tools to replace limiting email.
At a Glance What they wanted to do: !" "#$%&'"(")(**&$+",-./('+"%0"(1"+2-+1*&$+" (1'"3%)-4+2"&156%,*+"+)(&4"*7*8+)9 What they did: !" ":+4+38+'";%%.4+"#--*"0%/"<,*&1+**"0%/"&8*" 1%56(**4+="34%,'5>(*+'")%'+4"0%/"+)(&4=" '%3,)+18"*6(/&1.="(1'"4+.(37"(--4&3(8&%1" /+-4(3+)+189 What they accomplished: !" "?*8(>4&*6+'"("/+4&(>4+="*3(4(>4+"(1'"0+(8,/+5 /&36"3%)),1&3(8&%1*"(1'"3%44(>%/(8&%1" -%/8(4"86(8"6(*"/+*,48+'"&1"&)-/%$+'" &18+/(38&%1"()%1."+)-4%7++*="3%18/(38%/*" (1'"3,*8%)+/*9"
Organization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hallenge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olution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
About Google Apps for Business
;%%.4+"#--*"0%/"<,*&1+**"%k+/*"*&)-4+=" -%E+/0,4"3%)),1&3(8&%1"(1'"3%44(>%/(8&%1" 8%%4*"0%/"+18+/-/&*+*"%0"(17"*&S+g(44"6%*8+'" >7";%%.4+"8%"*8/+()4&1+"*+8,-=")&1&)&S+" )(&18+1(13+="(1'"/+',3+"MK"3%*8*9"`&86" ;)(&4=";%%.4+"b(4+1'(/="(1'"&18+./(8+'"MC=" ,*+/*"3(1"*8(7"3%11+38+'"(1'"E%/G"8%.+86+/" E&86"+(*+="+$+1"&1"-/&$(8+"'%)(&1*9"#1'=",*&1." ;%%.4+"[%3*="E6&36"&134,'+*"E%/'"-/%3+**&1.=" *-/+('*6++8="(1'"-/+*+18(8&%1"8%%4*="86+7" 3(1"*6(/+"D4+*"(1'"3%44(>%/(8+"&1"/+(458&)+=" G++-&1."$+/*&%1*"%/.(1&S+'"(1'"($(&4(>4+" E6+/+$+/"(1'"E6+1+$+/",*+/*"E%/G9";%%.4+" :&8+*=";%%.4+";/%,-*="(1'";%%.4+"c&'+%"(''" 0,/86+/"3(-(>&4&8&+*"0%/"E+>"-,>4&*6&1.="*+3,/+" *6(/&1.="(1'"$&'+%"*8%/(.+"(1'"(33+**9 @%/")%/+"&10%/)(8&%1"$&*&8P" www.google.com/a “I don’t know why you wouldn’t move to Google Apps. It gives you the ability to reduce costs !"#$"%&'$()*+,"-./012,./034&("1"(*,3/'-'("&'))*+, and make your business more competitive. There really is no downside. We saved $1 million by mimicking [a portfolio management program’s] functionality in Google Apps.” 56')(,7!8')3+,&0/.0/'(2,1"&2,./2!"32$(,'$3,9:7
*&8+"'+$+4%-)+18^3%44(>%/(8&%1"-%/8(4*="*+3,/&87="(1'"(/36&$&1.9"VK6+"E+>&1(/" 8/(&1&1."34(**+*"E+/+"/+',3+'"0/%)"0%,/"6%,/*"8%"%1+"6%,/="(1'"86+"$&'+%*" E+/+"/+',3+'"0/%)"_56%,/"/+3%/'&1.*"8%"HB5)&1,8+"*1&--+8*=W"3%))+18+'"`(48" a*E(4'="b%/-%/(8+"c&3+"d/+*&'+18"(1'"bMa"(8"C%8%/%4("C%>&4&879 !"#"$%& a*E(4'"(1'"Y,.+/">+4&+$+"86+">&..+*8"&)-(38"%0"C%8%/%4("C%>&4+"[+$&3+*")%$+" 8%";%%.4+"#--*"6(*">++1"%1",*+/"-/%',38&$&879"K6+7"3(43,4(8+'"86(8";)(&4N*" 86/+('&1."3(-(>&4&87"(4%1+"6(*"/+*,48+'"&1"_Re"4+**"+)(&4"(1'"JHB=BBB"0+E+/" 4&1+*"%0"+)(&4"-+/"'(79 VM1"("1%/)(4"E++G="E+"*++"HQ"8%"HA")&44&%1")+**(.+*"E&86&1"C%8%/%4(93%)=W" +2-4(&1+'"Y,.+/9"VM0"7%,"3(1"&)-/%$+"86(8"-/%3+**="7%,".+8"(")(f%/"-/%',38&$&87" >%%*89"T*+/*"(/+"(>4+"8%"/+*-%1'"8%"3%44+(.,+*"0(*8+/"(1'".+8"86/%,.6"86+&/" )+**(.+*")%/+"U,&3G47=W"6+"(''+'9 K6+"3%)-(17"(4*%"6(*"+2-+/&+13+'"./+(8".(&1*"f,*8"0/%)"86+"34%,'5>(*+'" 1(8,/+"%0";%%.4+"#--*9"C&**&%153/&8&3(4"'(8("&*"($(&4(>4+"8%"+)-4%7++*"F_^R" 0/%)"(17"M18+/1+853%11+38+'"'+$&3+9"K6&*"6(*"(''+'"FJ=BBB"6%,/*"%0"-%8+18&(4" -/%',38&$&87"86(8"E(*",1(36&+$(>4+">+0%/+">+3(,*+",*+/*"6('"8%"(33+**"'(8(" 0/%)"3%/-%/(8+")(36&1+*9 `6+/+",*+/*"%13+"0,)>4+'"E&86")%/+"86(1"("6(1'0,4"%0"*8+-*"8%"3(44",-"+)(&4" (1'"%86+/"'(8("%1"86+&/"'+$&3+*=";%%.4+"#--*"/+U,&/+*"%147"("*&1.4+"*8+-g 4%..&1."&18%"86+"(--4&3(8&%19"K6&*"8/(1*4(8+*"&18%"0+E+/"6+4-"'+*G"3(44*"(1'" 3%1*,48(18"6%,/*9 K6+")%*8"-4+(*(18"*,/-/&*+"%0"86+"'+-4%7)+18="(33%/'&1."8%"a*E(4'="6(*">++1" 86+"&18+/+*8"&1"(--4&3(8&%1*">+7%1'"+)(&49"@%/"&1*8(13+="86+"MK"8+()"/+-4(3+'" )%/+"86(1"("'%S+1"4+.(37"(--4&3(8&%1*",*&1."'(8(>(*+*"3/+(8+'"&1";%%.4+"[%3*" (*"(">(3G5+1'"(1'";%%.4+":&8+*"(*"("0/%185+1'9"a1+"-/&)+"+2()-4+"E(*"86+" /+3/+(8&%1"%0"("-%/80%4&%")(1(.+)+18"8%%49"V`+"*($+'"hH")&44&%1">7")&)&3G&1." 86+"-/%./()N*"0,138&%1(4&87"&1";%%.4+"#--*=W"a*E(4'"1%8+'9"K%"'(8+"86+"8+()" 6(*"/(3G+'",-"hF")&44&%1"&1"*($&1.*"(*"&8"8/&+*"8%"3%1$+/8"("4(/.+/"-%/8&%1"%0"86+" 3%)-(17N*"ABB"i"(--4&3(8&%1*9 <7"+)-4%7&1."3%44(>%/(8&%1"0,138&%1*=",*+/*"(4*%"(/+"3%18/&>,8&1."8%"86+"*($&1.*" -%89"M1*8+('"%0"E(*8&1."8&)+"+)(&4&1."*-/+('*6++8*"(1'"%86+/"'%3,)+18*" (/%,1'"0%/"/+$&+E=",*+/*"3(1"-%*8"'(8("0%/"/+(458&)+="*&),48(1+%,*"3%))+18*9" ?1.&1++/*"(/+")(G&1.".%%'",*+"%0"86&*"3(-(>&4&87"0%/"-/%',38"E(/"/%%)*9" K6+7"0%,1'"86+"3%)-4+2&87"%0"8/(3G&1."86+"0+(8,/+*".%&1."&18%"("1+E"-6%1+"&*" '/()(8&3(447"/+',3+'"E&86";%%.4+"#--*9"j,1'/+'*"%0"+1.&1++/*"(/%,1'"86+" .4%>+"3%%/'&1(8+"&10%/)(8&%1"$&("*-/+('*6++8*"(1'"(/+"(>4+"8%"&1*8(1847"*++" 4%..+'"&**,+*"(1'"*%4,8&%1*9"#,8%)(8&3")+**(.+"8/(1*4(8&%1"(4*%"&*"6+4-0,4"8%".+8" /&'"%0"4(1.,(.+">(//&+/*"()%1."8+()*9 Y,.+/="("*+3,/&87"+2-+/8="6(*">++1"&)-/+**+'">7"86+"3%18/%4*"86(8";%%.4+"#--*" %k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a*E(4'"'+34(/+'9 \"FBHH";%%.4+"M139"#44"/&.68*"/+*+/$+'9";%%.4+"(1'"86+";%%.4+"4%.%"(/+"8/('+)(/G*"%0";%%.4+"M139 #44"%86+/"3%)-(17"(1'"-/%',38"1()+*")(7">+"8/('+)(/G*"%0"86+"/+*-+38&$+"3%)-(1&+*"E&86"E6&36"86+7"(/+"(**%3&(8+'9 ::QJ]5HHBR