MARKETING AND COMMUNICATION PLAN ………………………….
………………………….
2015
in NORTH CAROLINA
MARKETING PLAN As part of our partnership with an ongoing commitment to North Carolina, the Canvas team has created a plan for spreading the Canvas love across the state. Throughout the year, Canvas will provide information and resources to NC educators via multiple channels and platforms. The following activities are the core components of this marketing effort, and we’ll continue to look for and evaluate additional opportunities as they arise throughout the year. PRESS RELEASE………………………………………………………………………………………………………………………………………….. Canvas and NC DPI made a joint announcement via press release on April 2, 2015. The release highlights some of the details of the contract, including Canvas capabilities and the joint excitement around this partnership. View release.
NORTH CAROLINA STATE LANDING PAGE………………………………………………………………………………………….. Custom landing page to house all information, tools, and resources related to Canvas in North Carolina. Content to include Canvas video and overview, upcoming NC events Canvas is participating in or hosting, webinars with registration links, Canvas success stories in NC, educator quotes, social links, and important documents agreed upon in the contract (Technical Implementation Plan, Onboarding Plan, and Marketing and Communications Plan). http://landing.canvaslms.com/canvas-time-north-carolina
CASE STUDY……………………………………………………………………………………………………………………………………………….. This case study focuses on Rockingham County Schools, their use of Canvas, and how it helped them implement a 1:1 initiative that truly furthered teaching and learning in their district. View Case Study.
MARKETING PLAN EVENTS ……………………………………………………………………………………………………………………………………………………….. Canvas will participate in multiple education summits, workshops, and conferences throughout the state in 2015. In addition, Canvas will host a one-day Canvas focused event for all users and non-users across North Carolina. PARTICIPANT NC Blended Learning Summit – April 23, 2015 HOST CanvasCon: NC –,August 4th, 2015 WEBINARS………………………………………………………………………………………………………………………………………………….. Canvas will host multiple webinars throughout 2015, including product demos, feature overviews and updates, and thought-leadership discussions. These will be promoted on the NC Landing page, as well as via email. The current webinar schedule is below, and additional webinars will be added throughout the year. TUESDAY, APRIL 21 -‐ 4:00 PM EST
What is Canvas? A Canvas Demo
TUESDAY, APRIL 28 -‐ 4:00 PM EST
What is Canvas? A Canvas Demo
TUESDAY, MAY 5 -‐ 4:00 PM EST
What is Canvas? A Canvas Demo
TUESDAY, MAY 5 – 3:00 PM EST
Community Who Plays Together, Stays Together (CanvasLIVE)
MONDAY, MAY 11 -‐ 6:00 PM EST
Ge>ng OC about CC: Making Good Use of CreaGve Commons in Canvas (CanvasLIVE)
TUESDAY, MAY 12 -‐ 4:00 PM EST
What is Canvas? A Canvas Demo
WEDNESDAY, MAY 13 -‐ 10:00 AM EST
Centro de Diseno InstrucGvo (CanvasLIVE)
TUESDAY, MAY 19 -‐ 4:00 PM EST
What is Canvas? A Canvas Demo
TUESDAY, MAY 26 -‐ 4:00 PM EST
What is Canvas? A Canvas Demo
THURSDAY, MAY 28 -‐ 5:00 PM EST
Mobile Series: Grading On-‐the-‐Go! (CanvasLIVE)
THURSDAY, JULY 9 -‐ 5:00 PM EST
CSI: Canvas Stats and Informa
MARKETING PLAN USER VIDEO……………………………………………………………………………………………………………………………………………….. Canvas has created two user videos focused on Rockingham County School and their Canvas implementation. These are available on the NC Landing page as well as Canvas LMS YouTube Channel.
INNOVATION IN THE CLASSROOM When imaginative, passionate teachers connect with insightful educational technologists, exciting learning happens. See how Canvas has helped teachers become more innovative in the classroom.
A NEW WAY TO TEACH Cheryl Yeats talks about why she teaches and how teaching and learning has improved with Canvas.
SOCIAL………………..……………………………………………………………………………………………………………………………………….. Throughout the remainder of the year, Canvas will create and run multiple campaigns on its social channels, geo-targeting North Carolina.
EMAIL………………..……………………………………………………………………………………………………………………………………….. Canvas will create and send monthly informational emails to educators throughout North Carolina, focused on Canvas, its partnership with NC DPI, and how this benefits schools and districts throughout the state.
COMMUNICATIONS PLAN WHAT IS CANVAS?………………………………………………………………………………………………………………………………….. Through open, usable, cloud-based technologies, Canvas enables easy integration of the content, tools, and services that teachers need and students want. Not surprisingly, listening to users about their needs and wants—then rolling out the most usable, customizable, adaptable, and reliable learning platform (think 99.9% uptime)—makes all the difference when it comes to campus-wide LMS adoption. That’s why Canvas is adopted faster and deeper (or, is used in more ways by more users) than any other LMS. So, in the end, investing in 21st century education technology actually makes teaching and learning easier (like it’s supposed to). Canvas is the educational revolution by Instructure, the technology company that makes smart software that makes people smarter. In addition to the Canvas learning management system (LMS), Instructure offers Canvas Commons, the learning object repository (LOR) that actually gets used; Canvas Catalog, the customizable, all-in-one course catalog, registration system, and payment gateway; and Canvas Network, an index of open, online courses taught by educators everywhere. Learn more about the expanding Canvas edu-ecosystem at www.CanvasLMS.com. FREQUENTLY ASKED QUESTIONS………………………………………………………………………………………………………….. QUESTION: Is Canvas a part of HomeBase? ANSWER: Canvas communicates with pieces of the HomeBase solution. It is intended as the Learning Management System that works in conjunction with pieces of HomeBase.
INTEGRATES WITH
COMMUNICATIONS PLAN QUESTION: Does Canvas replace SchoolNet? ANSWER: SchoolNet is a great resource for end of year assessments, benchmark testing and analytics. Canvas would be the day-to-day classroom resource. The place where teachers can teach their curriculum, and students can submit homework submissions. Because of the 2-way Integration with PowerSchool, it's the preferred place for all grading and homework to be recorded. PEOPLE OF CANVAS IN NORTH CAROLINA………………………………………………………………………………………….. SALES: Canvas has local representation and staff that will partner with LEAs pre and post sales. Communication occurs on a regular basis via email/phone and onsite visits whenever possible. MELISSA GOMEZ Enterprise K-12 Sales Fort Mill, SC
[email protected] | (801) 678-3021 As Director of Admissions/LMS Support at Vista College, Melissa was one of three people to start an online school in India. She created the website look and feel, the admissions process and lead generation efforts and named it Vista College India. She went to school for webpage development and has an understanding of C++, JAVA, HTML, Visual Basic and COBOL. Melissa loves to spend time with her sisters attempting to be "chefs", and watching old movies or having a scary movie night. She and her husband are going to master the art of getting off the lift standing while snowboarding this year
WILL ESTERS K-12 Sales Dayton, GA
[email protected] | (706) 980-5966
Will once was principal of Brookwood Elementary School. During his work there, smiles were by far the most common expression, metrics went the right direction (substantially), and he received a couple awards along the way. Will learned most aspects of public schools - everything from after-school clubs through district office decisions that affected the community and every person in the organization. Outside of work, Will enjoys woodworking, gardening, up-cycling, foraging, hiking, and metal-detecting.
COMMUNICATIONS PLAN ONGOING SUPPORT: A Customer Success Manager will be the account manager over all LEAs and schools in North Carolina. They have continual conversations with each LEA on a weekly/bi-weekly or monthly basis based on their individual needs. The Customer Success Manager is the advocate for all of the LEAs and ensures the "success" of every LEA. PATRICK COLCLOUGH Customer Success Manager Raleigh, NC
[email protected] Patrick worked for Granite School District first as a teacher in the youth-in-custody program, and then as the developer and coordinator for Granite Connect, the district’s online program. He worked there for a total of 9 years! Patrick also worked with Elderhostel International, leading educational travel programs to Europe for over 15 years. He loves to travel, hike, snowboard and do yoga. Patrick also likes being active in political and social justice work.
IMPLEMENTATION: The Implementation Team works with each LEA individually throughout the setup and implementation of Canvas. This process typically takes 90 days, but they will stay with on the account as long as needed to ensure a successful launch of Canvas. They are accessible via phone/email. MICHAEL COTTERMAN Implementation Consultant Salt Lake City, UT
[email protected] Michael enjoys learning new things. His favorite part about his job is the opportunity to try something new or face an interesting challenge. Michael comes from Marion Technical College as a full time faculty in the CIT Networking program. After a few years in that role he transitioned into the IT department. Outside of work, Michael enjoys spending time with his wife and son as well as scuba diving and reading (zombie and science fiction/fantasy mostly). He is known to play Minecraft and Lego from time to time.
RYAN STRINGHAM Implementation Consultant Salt Lake City, UT
[email protected] When Ryan was working with Huntsville City Schools in Alabama, he created and coordinated a practice test that was given to thousands of students to ensure the product he worked on for Pearson would work effectively. The practice test and the actual benchmark tests went off without a hitch. Ryan is very interested in web development and project management. He has received his CAPM certification and is pursuing a PMP certification. Outside of work, Ryan loves sports, especially golf, snowboarding, wakeboarding, racquetball, and basketball. He also loves spending time with his family
