Media Kit 2016

Introduction & Editorial Concept NOW! JAKARTA is a multimedia platform which caters to and is directly involved with the international community in Jakarta. It features top level residents and visitors to the city and is recognised by many as their “guide,” as a truly honest, in-depth rendering of what’s going on in Jakarta and the highlights of Indonesia. NOW! Jakarta is always positive, insightful, boldly written and always full of useful information for our readers. EDITORIAL CONCEPT: Incorporating an easily browse-able, interesting and continually updated website, bi-monthly e-newsletters, active social media accounts and our original, well established magazine, NOW! Jakarta offers a number of exciting and evolving media platforms.

Enlightenment

On top of insightful and thoughtprovoking content on the most talked about new restaurants, city life, the best events to attend and travel ideas near the Indonesian capital and far beyond, we deliberately feature articles directly relating to (and sometimes written by) members of the international communities in Jakarta. So as well as the usual lifestyle aspects, we offer a human touch where you may see your friend, your child, your colleague or your charity initiative featured in our magazine.

Health & Beauty

Opinion

Dining

Family

Travel

e d i to r i a l t h e m e s 2016

MONTH

THEME

HIGHLIGHTS

January

Wish List Jakarta

Must-do, must-eat, must-experience activities in and around the Indonesian captial

February

The Language of Love

Everything from dating in the Big Durian to Indonesia’s most unique wedding venues

March

Women on Top

Interviews with leading female figures, beauty bible and more

April

Health: Inside & Out

From fitness gear, to healthy eating tips, yoga & wellness and more

May

Family Time

Family-friendly excursions and activities, choosing the right school and more

June Batavia

A short history of Jakarta, from Colonial times until today

July

The Lifestyle Issue

Focus on music, art, films and culture

August

Break a Sweat

Sports clubs, fitness trends, interviews with the city’s top young athletes and more

September Wanderlust

From Indonesia’s trending destinations to holidaying further afield, travel ideas aplenty

October November

Epicurean Musings

Global food trends, Indonesia’s indigenous herbs and spices, chefs’ signatures and more

Man’s World

The city’s best tailors, male grooming bible, the latest gadgets and more

December

Festive Frolics

Charities making a difference, the most talked about Christmas and NYE parties and more

COUNTRY FOCUS 2016 NOW! Jakarta magazine is the one and only magazine which features a special section called ‘Country Focus’. From year 2010 to 2015, we have successfully presented country profiles of Singapore, the United Kingdom, Holland, Canada, Germany, Japan, China and many more. This section is aimed at introducing readers to international leaders and companies in Indonesia. The section features an interview with the relevant Ambassador(s) along with updates on the relevant international communities living in Indonesia and special reports on international companies operating in Indonesia. This is your comprehensive section to get to know the international communities in Indonesia. Australia & New Zealand

Canada

Switzerland & Austria

January

February

The USA

Korea

Japan

Germany

July

August

September

October

March

Holland, Belgium & Luxembourg

April

The United Kingdom

May Scandinavia

Italy & Spain

June France

November December

MA G A Z I N E Ci r c u l a t i o n

*40,000 minimum monthly readership 30 00

00

20,000 copies/month

1000

10

2000

Circulation

2000 1000

International Chambers of Commerce International Schools 4-5 star hotels (rooms & public areas) Premium apartments & housing complexes All embassies & consulates Corporate & Office buildings Social & Sport Clubs, Lounges Premium Restaurants, Cafes & Bars Bookstores VIP Clients (Board of Directors, Commisioners, shareholders, etc) & Subscribers

5000 00

10

00

2000

20

reader profile

NATIONALITY

Age

5%

th

20

2

Gender

60% 45 th +

FEMALE

55%

International Local

45%

30 %

MALE

Occupation

SES

A+

30%

60%

A

10% B+

10% Top Level Management Corporate Housewife/Spouse Diplomat Professionals Enterpreneur/Business Owner

10%

15%

20%

15% 30%

4 5%

th 30 – 45

40%

0 –3

D I G I TAL PLATFORM s

NOW! Jakarta Website NOW! Jakarta E-Newsletter NOW! Jakarta Social Media

Our website boasts a huge array of categories covering all that Jakarta has to offer. From Dining to Sports, Entertainment to our popular Soapbox, rest assured, we’ve got it covered. Our layout is clean, sophisticated and easy to navigate, as we believe our design practices for the print magazine must be matched in the digital world. Since digital platforms evolve rapidly, we aim to constantly keep our website up-to-date and optimised for the best user experience. Much like our website, the E-Newsletter (or EDM) aims to deliver a hand picked set of editorial and event based contents direct to you. With a market-leading database, simple snippets of news items and an easy to read layout, our E-Newsletter is the perfect way to receive NOW! Jakarta updates hassle free. We look forward to introducing future improvements and new design elements in 2016. Being based in city with an astoundingly large population means communication becomes an essential part of life. Social Media platforms such as Facebook, Twitter and Instagram are now an integral part of helping to get our content to the right devices - nearly instantly. With daily updates, strong engagement and professionally constructed postings, NOW! Jakarta has a strong presence in the social stratosphere.

The Website

The E-Newsletter

Users that have had at least one session within the selected date range. Includes both new and returning users.

Hits refers to any clicks we get on any element of the NOW!Jakarta website

Pageviews refers to the total number of pages viewed in the NOW!Jakarta website

100,000

1,000,000

3,000,000

NUMBER OF VISITS

SOCIAL MEDIA

PAGES

50,000

HITS

WEBSITE VISITOR STATISTICS

SUBSCRIBERS

WEBSITE visitors by country

100.000

50.000

5,000 Likes 10.000

8,000 Followers

Delivery is made bi-monthly to over 50,000 qualified email addresses which have been collected through our comprehensive databases. Probable Readers 20,000 every issue.

2012

INDONESIA I 1.196.549

30.000 2013

2014

2015

SOCIAL MEDIA AUDIENCE STATISTICS

2,500 Followers

USA I 126.266 SINGAPORE I 35.967

15.000

FRANCE I 8.692 CANADA I 14.696

10.000

* Projections for the end of 2015 0 2012

UKRAINE I 3.580

3.000

OTHER I 50.707

2013

2014

2015

DEMOGRAPHICS : GENDER Projections for the end of 2016: Facebook: Q1: 9,000

Q2: 12,000

Q3: 15,000

Twitter: Q1: 8,000

Q2: 9,000

Q3:10,000

Instagram: Q1: 3,000

Q2: 4,000

46% 54%

62% 38%

55% 45%

Website

Social Media

E-Newsletter

DEMOGRAPHICS : AGE GROUPS

Q3: 5,000

Website Visitor : Q1: 120,000 Q2: 160,000

Q3: 200,000

Newsletter Readers : Q1: 60,000 Q2: 70,000

Q3: 80,000

33%

39%

18%

10%

45%

10%

5%

45%

35%

20%

25-35 36-45 46-55

>56

25-35 36-45 46-55

>56

30-45

45+

20-30

Website

40%

Social Media

E-Newsletter

NO W ! J A K ARTA E V E NTS

PR Gathering

As a form of appreciation for the endless support from the hospitality industry, Phoenix invites all Public Relations representatives from 4 & 5 stars hotels, restaurants, bars & cafes and also apartments to have a special evening with the team.

NOW! Jakarta Best Restaurant, Bar & Cafe Awards

Every year, NOW! Jakarta hosts our Best Restaurant, Bar & Cafe Awards which is participated by around 200 venues across the city. Receiving an award is a form of achievement and recognition for dedication and excellence in the culinary world. The Awards ceremony is attended by top representatives of prestigious restaurants, bars and cafes in the city.

NOW! Jakarta Client Gathering

As a form of appreciation to our loyal clients for their endless support, NOW! Jakarta holds an annual gathering to say “thank you” personally over dinner, drinks and entertainment. NOW! Jakarta’s Client Gathering  is attended by representatives from various hotels, restaurants, international schools, hospitals and corporate clients. 

NOW! Jakarta Community Party

EVENTS MONTH

EVENT



Quarterly

NOW! Jakarta Partner Dinners



March

Launch of NOW! Jakarta Best Restaurant Awards



April

PR Gathering



July

NOW! Jakarta Best Restaurant Gala Awards Night



October

NOW! Jakarta Client Gathering



November

NOW! Jakarta Community Party

NOW! Jakarta Partner Dinners To show our appreciation to our clients and friends, the NOW! Jakarta Partner Dinners are held every quarter to meet, enjoy dinner and discuss all things related to the NOW! Jakarta and their respective businesses.

As a form of appreciation to our international community for their support over the year, NOW! Jakarta invites friends from the international chambers of commerce, embassies, cultural associations, women’s associations and so on for an evening of networking over drinks and dinner. During the event, we exhibit front cover paintings by Art Director, Sudigdo, which are auctioned off with the proceeds going to our chosen charities.

C l ie n t Te s t i m o n i a l s

Essence Darmawangsa

Le Meridien Jakarta

Pullman Central Park Jakarta

Subscriber Testimonial

“I have known the team at NOW! Jakarta for 5 years, getting in touch with them as a client and also as a friend. We have held several successful collaborative events between Le Meridien Jakarta and NOW! Jakarta in that time. The team at NOW! Jakarta always give their best support to me personally, and to my company. As I sometimes have ‘short-term memory loss’ about the deadline of sending materials or articles to them, the editorial and marketing teams never miss (and are so patient!) to remind me in advance! Thank you NOW! Jakarta for the marvellous support and friendship. We wish you many more years of continued success!” (Arie Ardianti, Marketing Communications Manager)

“It has been very nice to work with NOW! Jakarta as Essence Darmawangsa’s media partner. So far it has been proven that NOW! Jakarta can help us to increase our product’s awareness in their community. Their readership of high profile people, who are mostly are expatriates, matches really well with Essence’s target markets. With their friendly team, hopefully there will be a good long-term relationship between Essence Darmawangsa & NOW! Jakarta”. (Hermawan Susilo, Assistant Marcom Manager)

“It has been a pleasing experience to work and be in partnership with NOW! Jakarta for almost the past 4 years. The exceptional team has provided us with great support. They have come up with new ideas and innovative programmes which have been beneficial for advertisers and business partners. We are hopeful that NOW! Jakarta can always strive to become better. A big thanks to all at NOW! Jakarta”. (Rita Elisabeth, Assistant Director of Marketing & E-Commerce Marketing Communication Department)

“NOW! Jakarta offers useful information about Jakarta, relating to travelling, accommodation, entertainment, tourism, and other interesting places for our guests. NOW! Jakarta is ideal for our hotel as most of our guests are foreigners, either business or leisure travellers seeking information about local attractions and events. Therefore, Kosenda Hotel is committed to providing NOW! Jakarta in every room as one of our tools to provide excellent service”. (Apsil M. Gendi, Hotel Manager of Kosenda Hotel)

please contact DIGITAL TEAM

MANAGEMENT TEAM

Alistair G. Speirs: Technical Advisor

Linda Lim: Online Editor [email protected]

[email protected]

Janoko Indratriputra K: Social Media Strategist

Barbara J. Nihardjo: Director [email protected]

[email protected]

sales & crm team

[email protected]

Dwiki Ilham Ramadan: SEO Specialist

Dila Fauzia: Head Of Sales & Crm

Mohammad Husnul: Web Developer

[email protected]

[email protected]

Andini Panggabean: Client Relations Manager

[email protected]

[email protected]

Sara Mandagie: Senior Client Relations Executive

MARKETING TEAM

[email protected]

Richieta L. Aretha (Aghie): Senior Marcom Manager

Putry Hanum: Sales Secretary

[email protected]

[email protected]

Fadhli: Event & Promotion

EDITORIAL TEAM

[email protected]

Alison Pace: Managing Editor (T.A)

Lenny Panjaitan: Marketing Admin

[email protected]

[email protected]

Gibran Sani: Senior Editor [email protected]

SUBSCRIPTION and book sales

[email protected]

Khamila Mulia: Associate Editor [email protected] Ajenk Tria Kusuma: Editorial Coordinator [email protected]

www.phoenix.co.id HEAD OFFICE Jalan Benda Raya 98 A-B, Kemang, Jakarta Selatan 12560 T: +62-21 781 3212 | F: +62-21 781 2476 www.nowjakarta.co.id

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NOWJakarta

NOW_Jakarta

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