Sponsorship Opportunities Site Usage Data ................................................................................................................... 1 Sponsored Content............................................................................................................... 3 Category Pages .............................................................................................................................. 3 Community Resource Maps ............................................................................................................ 4 Live Webcasts and Video Productions ............................................................................................ 6 Online Newsletter .......................................................................................................................... 8 The Edge........................................................................................................................................ 9

General Support................................................................................................................. 10 The Fine Print .................................................................................................................... 13 Updated Dec. 1, 2015

Site Usage Data NOWCastSA is San Antonio’s only independent, nonprofit community news website, reaching more than 103,000 individuals annually online.

TRAFFIC Unique Visitors Page Views Average Time on Page

103,244 200,700 2:45

Source: Google Analytics, Oct 15, 2014-Oct 14, 2015

VISITOR BEHAVIOR - MOST VIEWED CONTENT #SAVotes Early Voting Map NOWCastSA Home Page Opinion: Toll Road Signs of Confusion Free Tax Preparation Service Map 2014 Voters Guide 2015 San Antonio Election Guide KISS: Kids, Immunizations and School Supplies Map YOSA Philharmonic performs Carmina Burana From the ruins of the Hot Wells resort, a dream of renewal arises Birth Certificates, Immunization Records available at four San Antonio Public Library branches Source: Google Analytics, Oct 15, 2014-Oct 14, 2015

NOWCastSA.com visitors are civically engaged, involved in public discourse, and actively seeking local services and public information. They are interested in the arts, community events, local politics, education, health and the environment. NOWCastSA sponsors are branded as supporters of civic engagement, independent nonprofit media and education. Please note that NOWCastSA is currently redesigning its web site at NOWCastSA.com and screen shots may no longer be accurate representations of the site in 2016 (site launch date TBD). Logos and sponsor names in this document are examples only, and may not accurately represent actual financial support of NOWCastSA. The rates on this sheet are subject to change. To become a NOWCastSA sponsor contact Amanda Evrard at [email protected] or 970222-1847.

2

Sponsored Content Category Pages

Category underwriters and sponsors are critical to NOWCastSA’s mission, and support the production of content that you are most passionate about, from stories and maps to webcasts and videos. NOWCastSA content is curated so it can be viewed by category. Current categories include: Affordable Care Act (ACA), Health & Environment, Politics, Culture and Education. New categories can be created for special projects, such as SA2020, or by request on a case-bycase basis. Category Underwriter - $30,000 Be recognized for supporting relevant local news initiatives and promoting civic engagement. Initiative sponsors enjoy prominent recognition on the NOWCastSA category page of their choice and select related content for one year. Includes one approved webcast or video production of the sponsor’s choosing. Category Sponsor - $15,000 Be recognized for supporting relevant local news initiatives that relate to your organization’s philosophy. Includes recognition on the NOWCastSA category page of your choice and text recognition on select related content for one year.

3

Community Resource Maps

Mobile-friendly Community Resource Maps are among NOWCastSA.com’s most viewed content. Current and past maps include: • #SAVotes Bexar County Early Voting Map • KISS: Kids, Immunizations and School Supplies back-to-school events • Free Summer Food Service Sites for children • San Antonio Farmers’ Markets • San Antonio Community Gardens • San Antonio Public Pools • Free WiFi in San Antonio • Bexar County Power Outages • San Antonio National Night Out Events • Living History of C.O.P.S./Metro Alliance • Holiday Blood Drives • Holiday Giving Guide Premier Map Underwriter - $10,000 Funds the white listing of all of NOWCastSA’s community resource maps for a one-year period, making maps ad-free and branded with NOWCastSA’s logo. Enables NOWCastSA to expand its mapping capabilities with advanced editing features. Premium Map Underwriters will be recognized with a custom banner ad on each map page on NOWCastSA.com, and logo recognition on the maps category page (a $15,000 value): http://nowcastsa.com/maps

4

Standard Map Underwriter - $1,000 Removes ads and third party branding from the map of your choice. Standard Map Underwriters will be recognized with a custom banner ad on the map page, and text recognition on the map for a one-month period.

Map Sponsor - $500 Sponsors will be recognized with a standard banner ad and text link on the map page of the sponsor’s choosing for a one-month period.

5

Live Webcasts and Video Productions

NOWCastSA produces live webcasts and archived videos of civic events throughout the San Antonio Metropolitan Area, covering a wide range of topics and themes. Sponsors can opt to be recognized in an upcoming webcast or video production of their choice: Webcasts and videos cannot be sponsored retroactively. Unless otherwise specified, all live webcasts are archived as public videos on YouTube. Some events cannot be webcast live due to Internet connectivity issues at event venues and/or unforeseen technology difficulties, in which case NOWCastSA will digitally record video of the event and archive the video to YouTube after the fact. Premium Underwriter - $4,000 Supports the production costs of one premium webcast and/or archived video (usually for events from four to eight hours). Standard Underwriter -$2,500 Supports the production costs of one standard webcast and/or archived video (usually for events up to four hours). Underwriters are recognized with their logo prominently displayed at the introduction and closing credits of the webcast and/or video of their choice, as well as with a banner ad on related NOWCastSA.com news stories.

6

Underwriters can submit their own banner ad, or choose to allow NOWCastSA staff to create a standard ad with the below template using their name and logo. Banner ad specs: 640 px X 100 px min / 640 px X 175 px max at 100 dpi - .jpg, .gif or .png.

Underwriters will also be recognized on social media, including Facebook, Twitter and YouTube. Webcast Sponsor - $500 Webcast Sponsors contribute towards the cost of a webcast and/or video production. Sponsors are recognized at the introduction and closing credits of the webcast or video of their choice, and with text links to the sponsor’s page in related NOWCastSA stories.

7

Online Newsletter

NOWCastSA offers a platform for brands and organizations seeking a more direct connection with consumers via its online newsletter. Viewers who come to NOWCastSA.com via an online newsletter visit more pages and spend more time on the site than other visitors, with an average session length of 5:44, which makes sponsoring the newsletter a strategic way to maximize the ROI for NOWCastSA.com sponsors. The weekly newsletter provides summaries of recent NOWCastSA stories as well as a list of upcoming events and future webcasts, and is sent to more than 1,000 subscribers. See examples. Sizes and Introductory Rates Horizontal banner - 600 px X 200 px @ 100 dpi - $75 per issue

Vertical banner - 300 px X 500 px. @ 100 dpi - $50 per issue Requirements Images must include space for “sponsored content” label. Acceptable image formats include: .jpg, .png, and .gif. Payment and image with ONE html link must be submitted to [email protected] by 5 p.m. Friday the week before the preferred publication date.

8

The Edge

The Edge is a short video review of the highest impact stories of the week. Quickly becoming one of NOWCastSA’s most popular features, The Edge was launched on July 3, 2015. Viewers spend more time viewing The Edge on NOWCastSA.com than other stories, with an above average time on page of 3:15. The Edge has an exceptionally broad reach, as each episode is cross-posted on Facebook and on YouTube, and delivered to more than 1,000 subscribers via email. In its first four months, The Edge videos reached 15,303 Facebook users, where it was watched 4,894 times. The Edge videos were viewed 606 times on YouTube over the same period. Sponsoring The Edge is a unique way to maximize brand exposure to NOWCastSA viewers, as sponsorship may include recognition in the video (YouTube and Facebook) as well as in the NOWCastSA.com story page and in a targeted email newsletter. Options and Introductory Rates Edge Sponsor - $700 per issue Logo display with audio: “Catch up and get ahead with The Edge. This episode is sponsored by San Antonio Public Library.” Logo display only (no audio) - $500 per issue

Add-ons Horizontal banner on Edge Story Page - $50 per issue Vertical banner on Edge Story Page - $50 per issue Horizontal banner on Edge Newsletter - $50 per issue

9

General Support NOWCastSA offers customizable sponsorship opportunities for organizations that want to support community news and civic engagement with or without being directly tied to specific news content. Guardian: $50,000 Includes Includes logo recognition on NOWCastSA’s sponsorship page at nowcastsa.com/sponsorship and in its annual report, up to six banner ad recognitions in NOWCastSA newsletters and logo recognition on the NOWCastSA.com home page plus toppage banner ad recognition on NOWCastSA.com for up to three days per month for a 12month period.

10

Civic Champion: $20,000 Includes logo recognition on NOWCastSA’s sponsorship page at nowcastsa.com/sponsorship and in its annual report, up to six banner ad recognitions in NOWCastSA newsletters plus logo recognition on the NOWCastSA.com home page.

Defender: $10,000 Includes logo recognition on NOWCastSA’s sponsorship page at nowcastsa.com/sponsorship and in its annual report plus up to six banner ad recognitions in NOWCastSA newsletters

11

Conversation Starter: $2,000 Includes logo recognition on NOWCastSA’s sponsorship page at nowcastsa.com/sponsorship and in its annual report, as well as on NOWCastSA’s social media pages.

12

The Fine Print Neither NOWCastSA nor its funders or sponsors are responsible for the actual content of any live event, video production or contributed content. The views of individual speakers and/or contributors are their own and do not represent the opinions of NOWCastSA or its sponsors. All financial and in-kind contributions made to NOWCastSA are disclosed to the IRS and to the public annually. NOWCastSA will clearly label any paid sponsorship content/sponsor recognition. Sponsors and underwriters do not have any editorial control over NOWCastSA content beyond the display of their own logos and messaging. Sponsors and underwriters are expected to follow NOWCastSA’s Terms of Service, published online at http://nowcastsa.com/termsofuse.

13