Overview | DoubleClick Studio

Overview for Creative Agencies Benefits at a glance • Produce traffic-ready ads quickly. • Stay organized with a single place to manage rich media ads. • Output high-quality, innovative ad units using drag-and-drop Flash components and a powerful API for advanced users.

DoubleClick Studio is a rich media production and workflow tool designed for creative agencies to streamline their rich media processes and take control of their turnaround times. DoubleClick Studio offers efficiency, control, and innovation through Adobe Flash components for developing DoubleClick Rich Media creatives and a web-based interface for managing your entire rich media workflow. Speed Up Time to Live and Stay Organized DoubleClick Studio provides the tools creative agencies need to build engaging ads quickly. Routine aspects of producing a rich media ad, like creating expansion panels and video controls, are as simple as dragging a component onto the stage in Adobe Flash and configuring a few simple options. Designers and developers can easily code cutting edge ads from within Adobe Flash through simple yet powerful APIs for AS2 and AS3. DoubleClick Studio’s web interface streamlines your rich media workflow and empowers creative agencies to turn work around faster. A fully searchable archive of work structured by clients, campaigns, and creatives helps agencies stay organized. All DoubleClick Rich Media ad units in a client’s campaign are stored in an efficient web interface where external preview pages for every ad unit can easily be viewed. This removes the need to email large creative files to traffickers and helps creative agencies create and share previews with ease. When rich media ads are ready to go live, they can be directly uploaded to the DoubleClick ad server. Be in Control of the Creative Workflow DoubleClick Studio provides visibility into where each creative sits within the creative workflow. Uploading the creative assets for a new ad begins the web-based workflow. Once uploaded, the events in the ad can be verified and the ad can be debugged, previewed, and published to quality assurance (QA). The DoubleClick QA team or, in some cases, a creative agency’s own QA team will review the ad. Once creatives are approved by a quality assurance tester, they are ready to be pushed to the DoubleClick ad server account of any agency, marketer or publisher. Revisions are easy with DoubleClick Studio, too. Edited creatives can be re-pushed to the DoubleClick for Advertisers (DFA) ad server. The trafficker working with your creative will get the update. They will have the option to use it as is, or merge it with the existing creative to preserve the DFA settings from the earlier version. This capability makes it easier to work with traffickers to get updated versions of existing creative live faster. Work Easily Regardless of Your Skill Set DoubleClick Studio makes rich media ad production possible for designers, developers, and ad builders of all skill levels. Within Adobe Flash, DoubleClick Studio provides simple, drag-and-drop pre-made components that can be used to create all types of rich media behaviors and controls. The components are designed to be small and versatile in order to minimize the file size of ads. All visible components, such as close buttons and video controls, can be skinned to take on any look and feel desired, offering complete control over design consistency.

For advanced Flash developers and ad builders, DoubleClick Studio provides powerful AS2 and AS3 APIs that make it possible to code cutting edge ads. With just an enabler and the API, anything in the ad can be coded. With AS3, DoubleClick Rich Media creatives can use innovative external sources, such as Google Maps, Papervision3D, and many others. More Information For more information about DoubleClick Studio, please call us at 1-866-459-7606 or 212-271-2542. Or, complete a DoubleClick Rich Media inquiry form on our website at www.google.com/doubleclick. About DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively. www.google.com/doubleclick

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