HOW TO MEASURE SOCIAL MEDIA: A STEP-BY-STEP GUIDE TO DEVELOPING AND ASSESSING SOCIAL MEDIA ROI (QUE BIZ-TECH) BY NICHOLE KELLY

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HOW TO MEASURE SOCIAL MEDIA: A STEP-BY-STEP GUIDE TO DEVELOPING AND ASSESSING SOCIAL MEDIA ROI (QUE BIZ-TECH) BY NICHOLE KELLY PDF

By clicking the link that our company offer, you can take guide How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que Biz-Tech) By Nichole Kelly perfectly. Hook up to internet, download, and also conserve to your gadget. What else to ask? Checking out can be so easy when you have the soft documents of this How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que Biz-Tech) By Nichole Kelly in your gadget. You could also replicate the file How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que BizTech) By Nichole Kelly to your office computer or at home and even in your laptop. Merely discuss this excellent news to others. Recommend them to see this web page as well as get their hunted for books How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que Biz-Tech) By Nichole Kelly.

About the Author Nichole Kelly is a pioneer in making social marketing efforts consistently profitable, measurable, and accountable. She is the president of SME Digital, the digital agency division of Social Media Explorer, and has worked for companies of all sizes, from Signs By Tomorrow-USA to SherwinWilliams, Deutsche Bank Alex.Brown to The Federal Reserve Bank. Kelly runs the No-Fluff Social Media Measurement Boot Camp and has spoken at leading events including Dreamforce, B2B Summit, BlogWorld, Social Fresh, SocialTech, Inbound Marketing Summit, Exploring Social, Marketing Profs University, Small Business Success Summit, and the Social Media Success Summit. She writes about social media measurement for two of Ad Age’s top 30 marketing blogs, Social Media Examiner and Social Media Explorer.

HOW TO MEASURE SOCIAL MEDIA: A STEP-BY-STEP GUIDE TO DEVELOPING AND ASSESSING SOCIAL MEDIA ROI (QUE BIZ-TECH) BY NICHOLE KELLY PDF

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HOW TO MEASURE SOCIAL MEDIA: A STEP-BY-STEP GUIDE TO DEVELOPING AND ASSESSING SOCIAL MEDIA ROI (QUE BIZ-TECH) BY NICHOLE KELLY PDF

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: ● ● ● ● ● ● ●

● ● ●

How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more…

Sales Rank: #714773 in eBooks Published on: 2012-10-10 Released on: 2012-10-10



Format: Kindle eBook

About the Author Nichole Kelly is a pioneer in making social marketing efforts consistently profitable, measurable, and accountable. She is the president of SME Digital, the digital agency division of Social Media Explorer, and has worked for companies of all sizes, from Signs By Tomorrow-USA to SherwinWilliams, Deutsche Bank Alex.Brown to The Federal Reserve Bank. Kelly runs the No-Fluff Social Media Measurement Boot Camp and has spoken at leading events including Dreamforce, B2B Summit, BlogWorld, Social Fresh, SocialTech, Inbound Marketing Summit, Exploring Social, Marketing Profs University, Small Business Success Summit, and the Social Media Success Summit. She writes about social media measurement for two of Ad Age’s top 30 marketing blogs, Social Media Examiner and Social Media Explorer.

Most helpful customer reviews 8 of 8 people found the following review helpful. A Must-Read for Marketers and Analysts By nand As a vendor in this space, I keep a close eye on everything that is written about social media measurement. This book is by far the most thorough review of what to measure, how to measure it and what to do right now to overcome roadblocks and get started. Best of all, Nichole Kelly truly delivers on the subtitle: This book is, as promised, a "Step By Step Guide" and it is laid out beautifully in an easy-to-understand format that does not require the reader to have a degree in Analytics (or a "PhD in cool", as the author so eloquently puts it). This really is a must-read; it is the most valuable contribution to the literature on this topic that I've seen. 5 of 5 people found the following review helpful. How to Review How To Measure Social Media By C. CRADDOCK The title is kind of dry, but it describes the content well: You can judge this book by its cover. It gives a step-by-step breakdown of what software to use and how to set it up, but it also addresses the broader questions of what data is relevant and how to present it to the executives who may be skeptical of the claims of Social Media Marketers. What is the ROI (Return On Investment) and why should a company invest time, money, and effort into this dubious endeavor? The book explains the biggest mistake that corporate types make about Social Media, which is to treat it as a way to broadcast commercials, where it should be a way for companies to have a conversation with their customers. Sometimes you have to educate the bean counters about why this way of misusing Social Media Marketing is counter productive, and this book provides you with the metrics to back up your arguments. The step-by-step instructions are invaluable, but I really like where the author presents the big picture, and how Social Media fits into the big picture, and more important, how do you explain it to the suits you will need to convince. It explains what numbers are important, and why, and how to measure the impact your Social Media efforts are making. This book is a great resource if you want to live long and prosper in the exciting field of Social Media Marketing.

2 of 2 people found the following review helpful. Comprehensive, Progressive, Great for Larger Businesses By K. Groh I've been doing marketing (and graphic design) for over 20 years. Social media marketing is something that everyone wants to use but for some of us 'older' folks, it's hard to wrap our brains around it. However, How to Measure Social Media is a truly valuable and comprehensive resource. I will say that this is not really a book for a small business that dabbles in social media. It is full of technical speak not only about marketing but about the internet and web-based tools for measuring social media ROI. I like this quote from the book because, although it is simplified while the book is very complex, it gives the reader a great view as to why social media can be used in conjunction with other marketing efforts. "This book doesn't make a case for social media to replace other marketing channels. Social media is not a silver bullet that will solve your marketing problems. Instead, this book is about maximizing the efficiency of the time you spend on social media to deliver the best return. This book is about showing you how social media complements other marketing channels and about recognizing that social media does not and should not be placed in a silo." How to Measure Social Media is very in depth and goes into great detail about how to define your involvement with social media so that it fits your existing company goals and objectives. It details how to best use it and how to best measure it, using tools that are readily available to everyone. I like that there are exercises and plans for you to work on while reading. It really helps to clarify and define what you need for your own business. I would recommend this for a larger company with a single person or department that is dedicated to online marketing (in partnership with the traditional marketing department). It may be a bit intimidating for a smaller business that won't have as much time or energy to fully commit. There are other great books out for marketing through social media on a smaller scale. See all 49 customer reviews...

HOW TO MEASURE SOCIAL MEDIA: A STEP-BY-STEP GUIDE TO DEVELOPING AND ASSESSING SOCIAL MEDIA ROI (QUE BIZ-TECH) BY NICHOLE KELLY PDF

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By clicking the link that our company offer, you can take guide How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que Biz-Tech) By Nichole Kelly perfectly. Hook up to internet, download, and also conserve to your gadget. What else to ask? Checking out can be so easy when you have the soft documents of this How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que Biz-Tech) By Nichole Kelly in your gadget. You could also replicate the file How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que BizTech) By Nichole Kelly to your office computer or at home and even in your laptop. Merely discuss this excellent news to others. Recommend them to see this web page as well as get their hunted for books How To Measure Social Media: A Step-By-Step Guide To Developing And Assessing Social Media ROI (Que Biz-Tech) By Nichole Kelly.

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