INFINITE POSSIBILITY: CREATING CUSTOMER VALUE ON THE DIGITAL FRONTIER BY B. JOSEPH PINE, KIM C. KORN

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Review “Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.” —Bob Rogers, founder, BRC Imagination Arts “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation “I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.” —Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare “The Experience Economy helped us construct our business model to create value with our virtual

offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!” —Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online) “Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.” —Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)

About the Author Pine and Gilmore are co-founders of Strategic Horizons LLP.

INFINITE POSSIBILITY: CREATING CUSTOMER VALUE ON THE DIGITAL FRONTIER BY B. JOSEPH PINE, KIM C. KORN PDF

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INFINITE POSSIBILITY: CREATING CUSTOMER VALUE ON THE DIGITAL FRONTIER BY B. JOSEPH PINE, KIM C. KORN PDF

Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but realworld experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? In Infinite Possibility Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business.

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Sales Rank: #1118518 in Books Model: 17620621 Published on: 2011-08-01 Original language: English Number of items: 1 Dimensions: 9.44" h x .95" w x 6.30" l, 1.19 pounds Binding: Hardcover 288 pages

Review “Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a

mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.” —Bob Rogers, founder, BRC Imagination Arts “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation “I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.” —Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare “The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!” —Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online) “Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.” —Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)

About the Author Pine and Gilmore are co-founders of Strategic Horizons LLP. Most helpful customer reviews 11 of 13 people found the following review helpful. Infusing "Experience" to Disrupt Business Models By Jijnasu Forever In a very detailed and informative account of experience design, the authors delineate how framing business models in the context of "experience" facilitates the increasing convergence of real and technology-enabled virtual worlds. The fundamental premise is that disruptive innovations can emerge from this focus, and by motivating the reader using example of Starbucks as a disruptor in a relatively boring industry by focusing on "experience", the author provides credence to this premise. (Review based on advance copy from NetGalley and a subsequent purchase of the final version, adapted from my blog).

The remainder of the book focuses on how an innovative (and fairly complex) multiverse model can help business modelers leverage experience design techniques. Much of it is based on a very compelling "progression of economic value" framework the authors use to contextualize their arguments. Using various examples, the authors argue the various gradations of digitally infused experiences and how IT can enable different business models to augment reality. The first chapter introduces their complex multiverse leveraging time, space, matter axes. Using time, space and matter axes, the authors constructs 8 octants (encompassing different "forms" of reality and virtuality) through a very dense discussion that is not very intuitive and a nomenclature that is quite confusing (as the authors point out, their mutliverse concept is not for light reading). Nevertheless, the discussions provides a novel and interesting way to frame "experiences". Specific examples help to orient the reader but this is a concept that probably needs a pull-out as you plough your way through the book. In the next chapter, the authors embrace a "mindulness" type argument that technology should not be for technology sake, but for enhancing experience. The authors then start discussing each of the octants in their universe in a chapter devoted to each one. Chapter 3 explores augmented reality - using examples ranging from Fanvision, Layar to location-aware services and games, authors provide suggestions on how to frame the augmented reality in service design (broad pointers,may not be specific enough for some readers - but the intent is to provide a thought framework). In the discussion on alternate reality, authors focus on mostly gaming applications pervasive games, geo-caching, geoteaming, while the chapter on warped reality expounds on the concept of "experience flow", examples from casinos and theme parks - addresses how experiences can protect us from "tyranny of time". The same approach is taken by the authors in discussing their octants on virtuality, augmented virtuality, and mirrored virtuality. In each, the authors provide a motivating example to show the octants' characteristics, differentiate it with others and explain the core principles associated with that octant. Given the complex multiverse they constructed and the relatively subjective view on characterizing "experience", some overlap is to be anticipated. However, the authors provide a set of good pointers that can be leveraged by any designer. The rest of the book focuses on the execution of such a multiverse and serves almost as a playbook for experience designers or business modelers who want a different framing to understand how to infuse experience design in their thinking. The reader may have been better served if the authors built a specific example as they discuss their "excursion" through their mutliverse. Overall, despite the dense topic and not-so-intuitive selection of axes and nomenclature, the book is likely to become rated as a must-read for business modelers and experience designers. Despite some forced analogies of explorers/navigators, the authors manage to sustain the reader interest with motivating examples, appropriate citations, and suggestions on employing their theory in particular environments. The use of symbols for each of the octants to help the reader quickly relate to the text is a welcome feature (Kindle readers may want to preview the book to ensure pictures are clearly visible). 2 of 2 people found the following review helpful. Innovator, get real! Go virtual! By Shlomo Maital Educators everywhere are grappling with a core paradox. Children, aged 6 through 18, live in two worlds. The morning world is real, based in school. The evening world is virtual, based in Facebook, Twitter and other social networks.

But for our kids, believe me, the virtual world is far more real than the real world. For them, the real world of brick-and-mortar schools is boring, unimaginative and for them increasingly irrelevant. And herein lies the problem. How can we make the real world more relevant, more meaningful, to them than their unreal (virtual) world? Simply, by embracing the latter and blending it with the former. A new book by B. Joseph Pine II and Kim C. Korn, titled Infinite Possibility: Creating Customer Value on the Digital Frontier (BK Publishers: San Francisco, 2011), can help. Pine takes a cue from Einstein, who redefined the relationship between time, space and matter. The real world, Pine observes, in his Figure 1.2 and Figure 1.3, has matter, has time and has space. The virtual world has none of those three. Yet increasingly, we are living in a digital virtual world. Digital technology makes possible vivid memorable experiences that the real world cannot truly rival. (Imagine sitting in a top tier seat, at Real Madrid's Camp Neu stadium, and watching tiny figures miles away dance around the field, with binoculars; now add a hand-held HDTV and watch them up large, up-close, with only the ambience of crowd noise to distract you from the virtual soccer field). Pine leads us systematically through several permutations and combinations of space/non space, matter/non-matter, and time/non-time, to create vivid new offerings based on digital technology. Here is an example of an innovation that uses the virtual to make life much more real. Most videoconferencing technology requires extensive bandwidth, to stream live video. Some Boston entrepreneurs have created venuegen, software that replaces real video figures with avatars, based on photographs. ([...]) . The avatar `learns' to mimic the motions of the real figures participating in the videoconference. It gesticulates, moves, wriggles, and emphasizes. Avatars need a tiny fraction of the bandwidth that video streaming demands. The inventors got the idea from video games. An avatar can be more real, for participants, than a real fuzzy blurred and jerky video image. Read "Infinite Possibility", then re-invent your offerings to explore and exploit the amazing new world of the virtual. It's time, innovator, to get real by getting far less real. 1 of 1 people found the following review helpful. To boldly go with Buzz Lightyear By Ron Immink Was talking at our regular Thursday morning slot on Newstalk about "Infinite possibility" by Joe Pine and Kim Korn. Joe (I met Joe in Amsterdam and we are on first name basis ;) is the author of the experience economy and this book is a natural extension. The experience economy was written in 1999 and was then way ahead of its time.With the tsunami of digital it needed another book on how to extend the experience economy and embrace the digital frontiers. Yes, this book is about "to boldly go where no man has gone before" or to quote Buzz Lightyear; "to infinity and beyond!" This is about creativity and product development along some very interesting development lines. The classic core development lines are space, time, matter. Infinite possibility adds non time, non space and non matter and thus creating a new universe for innovation. What "spaces" do you get if you start combining these development lines: reality augmented reality physical virtuality mirrored virtuality warped reality alternate reality augmented virtuality

virtuality Once you have done that, the new world is full of possibilities. Which brings you into the world of Wii, Guitar Hero, Deus Ex, cyberpunk, Second Life, 3D printing, avatars, Layar, Bookbuzz (yes!), Walt Disney, LEGO, Organovo, personal fabrication, World Lense and Tom-Tom. And this is just the beginning!As a science fiction freak you can understand that I am very taken by the book and not that surprised by what is now possible. Ian Geider, the presenter of the show, asked me if this is relevant to business. Because this does sound like science fiction. You bet! You only need to read "Break from the pack" by Harari to understand how commoditization and technology are a constant threat to your company. This is a way to create an edge. To break free. Are you still in doubt? I always like to refer to "What technology wants"; The technetium is the technology eco system that surrounds us. The technetium contains 170 quadrillion (a quadrillion is one thousand million millions) chips. The number of neurons in your brain is similar to the number of transistors in the global network. The number of file links is similar to number of synapse links in your brain. The planetary electronic membrane surrounding the worlds is comparable to the complexity of the human brain. There is no escaping technology and its impact on your business. This book gives you the tool set to apply attribute listing (chopping up you business, product or service in the smallest parts possible and find alternatives) in a completely new way and fundamentally change your business model in a blue ocean of infinite possibilities. If you don't, your competitor will. See all 10 customer reviews...

INFINITE POSSIBILITY: CREATING CUSTOMER VALUE ON THE DIGITAL FRONTIER BY B. JOSEPH PINE, KIM C. KORN PDF

Be the initial to download this publication Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn and allow read by surface. It is very easy to read this publication Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn due to the fact that you don't need to bring this published Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn anywhere. Your soft documents e-book can be in our gadget or computer system so you could delight in reviewing all over and each time if needed. This is why great deals numbers of individuals also check out guides Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn in soft fie by downloading and install guide. So, be among them that take all advantages of reviewing guide Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn by online or on your soft documents system. Review “Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.” —Bob Rogers, founder, BRC Imagination Arts “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation “I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.” —Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare “The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more

meaningful than real life’ feels much less of a stretch than it did before!” —Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online) “Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.” —Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)

About the Author Pine and Gilmore are co-founders of Strategic Horizons LLP.

The way to obtain this publication Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn is very simple. You may not go for some areas and also invest the time to only discover guide Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn Actually, you could not always get guide as you're willing. But right here, just by search and find Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn, you can obtain the listings of the books that you actually expect. Often, there are numerous publications that are revealed. Those books obviously will surprise you as this Infinite Possibility: Creating Customer Value On The Digital Frontier By B. Joseph Pine, Kim C. Korn compilation.