MARKETING WORKBOOK FOR NONPROFIT ORGANIZATIONS VOLUME 1: DEVELOP THE PLAN, 2ND EDITION BY GARY J STERN
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MARKETING WORKBOOK FOR NONPROFIT ORGANIZATIONS VOLUME 1: DEVELOP THE PLAN, 2ND EDITION BY GARY J STERN PDF
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Review "A priceless tool for fundraising campaigns. Shows that marketing and promotion are universal vehicles, not the exclusives of private business." -- William T. Merritt, President/CEO, National Black United Fund, Inc. "Clear and compelling... I am delighted to see this new edition!" -- Peggy Morrison Outon, Executive Director, Bayer Center for Nonprofit Management at Robert Morris College, Pittsburgh, PA "The best has gotten better. This compact, well-organized volume is an indispensable tool." -- Mal Warwick, Chairman, Mal Warwick & Associates, Inc., Author, How to Write Successful Fundraising Letters, Berkeley, CA "What an excellent tool to assist the nonprofit sector in planning a marketing approach." -- Brian Arett, Fargo Senior Commission, Inc., Fargo, ND "Whether you are an executive director, trustee, fundraiser, or program assistant, this workbook will help you strengthen your organization." -- Paul Connolly, Vice President, TCC Group, New York From the Publisher Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people
you want to help—and attract the money and support your organization deserves. Now, this updated second edition: * Offers an easy-to-follow five-step process to create an effective marketing plan * Provides an expanded resources section including Internet examples * Includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion Use it to: * Be sure you have the right services to meet people's needs * Reach the audiences you want with a message that motivates people to respond * Make a strong impact in your community and beyond You don't need an MBA to do marketing. This book will guide you through each stage of the marketing process. You'll learn how to: * Link marketing with strategic planning * Set goals and evaluate your success * Conduct a marketing audit using the Six Ps of Marketing * Position your organization in a unique niche * Develop a marketing plan and promotional campaign Plus, you also get: * 27 proven promotional techniques * Dozens of tips for writing and design * A sample marketing plan * A case study of how one nonprofit implemented their plan * And much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization! About the Author Stern is president of Gray J. Stern & Associates, Inc., an international consulting firm specializing in organizational effectiveness with nonprofit groups. Former senior consultant with the Amherst H. Wilder Foundation, Stern is a noted speaker and trainer.
MARKETING WORKBOOK FOR NONPROFIT ORGANIZATIONS VOLUME 1: DEVELOP THE PLAN, 2ND EDITION BY GARY J STERN PDF
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MARKETING WORKBOOK FOR NONPROFIT ORGANIZATIONS VOLUME 1: DEVELOP THE PLAN, 2ND EDITION BY GARY J STERN PDF
Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization! ● ● ● ● ● ● ● ●
Sales Rank: #223217 in Books Brand: Brand: Fieldstone Alliance Published on: 2001-03-15 Original language: English Number of items: 1 Dimensions: 10.80" h x .60" w x 8.40" l, 1.30 pounds Binding: Paperback 208 pages
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Review "A priceless tool for fundraising campaigns. Shows that marketing and promotion are universal vehicles, not the exclusives of private business." -- William T. Merritt, President/CEO, National Black United Fund, Inc. "Clear and compelling... I am delighted to see this new edition!" -- Peggy Morrison Outon, Executive Director, Bayer Center for Nonprofit Management at Robert Morris College, Pittsburgh, PA
"The best has gotten better. This compact, well-organized volume is an indispensable tool." -- Mal Warwick, Chairman, Mal Warwick & Associates, Inc., Author, How to Write Successful Fundraising Letters, Berkeley, CA "What an excellent tool to assist the nonprofit sector in planning a marketing approach." -- Brian Arett, Fargo Senior Commission, Inc., Fargo, ND "Whether you are an executive director, trustee, fundraiser, or program assistant, this workbook will help you strengthen your organization." -- Paul Connolly, Vice President, TCC Group, New York From the Publisher Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition: * Offers an easy-to-follow five-step process to create an effective marketing plan * Provides an expanded resources section including Internet examples * Includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion Use it to: * Be sure you have the right services to meet people's needs * Reach the audiences you want with a message that motivates people to respond * Make a strong impact in your community and beyond You don't need an MBA to do marketing. This book will guide you through each stage of the marketing process. You'll learn how to: * Link marketing with strategic planning * Set goals and evaluate your success * Conduct a marketing audit using the Six Ps of Marketing * Position your organization in a unique niche * Develop a marketing plan and promotional campaign Plus, you also get: * 27 proven promotional techniques * Dozens of tips for writing and design * A sample marketing plan * A case study of how one nonprofit implemented their plan * And much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization! About the Author Stern is president of Gray J. Stern & Associates, Inc., an international consulting firm specializing in organizational effectiveness with nonprofit groups. Former senior consultant with the Amherst H.
Wilder Foundation, Stern is a noted speaker and trainer. Most helpful customer reviews 6 of 6 people found the following review helpful. Great tool to get started with marketing By Hoke I purchased this book because it was recommended reading for my Peace Corps service. I have a degree in Marketing and found this to be a good summary of what I have learned at the very basic level. if you have little to no business background then this is a good place to start. I have been reviewing it at site and think I can make even further use of it. I think if translated it could make a good tool for villagers to use on their own with little to no explanation. I have reviewed it with some of the people that speak a Little English and they seem to like it. It breaks down like this: Part 1; Demystifying Marketing Part 2; Your Marketing Effort Step 1 Set marketing Goals Step 2 Position Your Organization Step 3 Conduct a Marketing Audit Step 4 Develop a Marketing Plan Step 5 Develop a Promotion Campaign The greatest thing for me is its simplicity. It really gets back to the basics of marketing. I mean stuff that was assumed we knew when we signed up for our first marketing class in college or high school even. These are the basics that developing countries may not have ever heard of. This helps to teach the concepts and get them started. 0 of 0 people found the following review helpful. Four Stars By Verona Allen Satisfactory! See all 2 customer reviews...
MARKETING WORKBOOK FOR NONPROFIT ORGANIZATIONS VOLUME 1: DEVELOP THE PLAN, 2ND EDITION BY GARY J STERN PDF
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* Offers an easy-to-follow five-step process to create an effective marketing plan * Provides an expanded resources section including Internet examples * Includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion Use it to: * Be sure you have the right services to meet people's needs * Reach the audiences you want with a message that motivates people to respond * Make a strong impact in your community and beyond You don't need an MBA to do marketing. This book will guide you through each stage of the marketing process. You'll learn how to: * Link marketing with strategic planning * Set goals and evaluate your success * Conduct a marketing audit using the Six Ps of Marketing * Position your organization in a unique niche * Develop a marketing plan and promotional campaign Plus, you also get: * 27 proven promotional techniques * Dozens of tips for writing and design * A sample marketing plan * A case study of how one nonprofit implemented their plan * And much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization! About the Author Stern is president of Gray J. Stern & Associates, Inc., an international consulting firm specializing in organizational effectiveness with nonprofit groups. Former senior consultant with the Amherst H. Wilder Foundation, Stern is a noted speaker and trainer.
Idea in choosing the most effective book Marketing Workbook For Nonprofit Organizations Volume 1: Develop The Plan, 2nd Edition By Gary J Stern to read this day can be gotten by reading this web page. You can find the most effective book Marketing Workbook For Nonprofit Organizations Volume 1: Develop The Plan, 2nd Edition By Gary J Stern that is marketed in this world. Not just had the books published from this country, however likewise the other countries. As well as currently, we suppose you to check out Marketing Workbook For Nonprofit Organizations Volume 1: Develop The Plan, 2nd Edition By Gary J Stern as one of the reading products. This is only one of the best publications to gather in this site. Look at the resource and search the books Marketing Workbook For Nonprofit Organizations Volume 1: Develop The Plan, 2nd Edition By Gary J Stern You could find lots of titles of guides provided.
