INTERNET DIRECT MAIL: THE COMPLETE GUIDE TO SUCCESSFUL E-MAIL MARKETING CAMPAIGNS BY ROBERT BLY, MICHELLE FEIT, STEVE ROBERTS
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INTERNET DIRECT MAIL: THE COMPLETE GUIDE TO SUCCESSFUL E-MAIL MARKETING CAMPAIGNS BY ROBERT BLY, MICHELLE FEIT, STEVE ROBERTS PDF
Also we discuss guides Internet Direct Mail: The Complete Guide To Successful E-Mail Marketing Campaigns By Robert Bly, Michelle Feit, Steve Roberts; you may not find the printed publications here. Numerous collections are supplied in soft file. It will precisely provide you a lot more benefits. Why? The initial is that you could not have to bring the book everywhere by fulfilling the bag with this Internet Direct Mail: The Complete Guide To Successful E-Mail Marketing Campaigns By Robert Bly, Michelle Feit, Steve Roberts It is for the book remains in soft documents, so you could wait in gadget. Then, you could open the gadget anywhere and also read the book correctly. Those are some few benefits that can be obtained. So, take all advantages of getting this soft data publication Internet Direct Mail: The Complete Guide To Successful E-Mail Marketing Campaigns By Robert Bly, Michelle Feit, Steve Roberts in this website by downloading and install in web link offered.
From the Back Cover The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping online--and businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, and you'll reap the rewards of this new medium," say the authors of Internet Direct Mail. Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective directmarketing campaigns. If your company is networked and has a website, nothing should stop you from marketing directly to your online customers and prospects. E-mail campaigns are not only less costly and more effective than paper mailings but also bring you instantaneous results and help you make lasting links with customers in a way that's impossible using "bricks-and-mortar" techniques. Internet Direct Mail is written for those who need to know how to create, send, and track the results of an e-mail campaign. It's also a valuable reference for those who are already marketing online and want to find out how to improve results while avoiding the mistakes that can cost you sales or customer goodwill. Internet Direct Mail addresses the questions and concerns of serious, legitimate marketers, including: ● ● ● ●
How do I avoid the appearance of "spam"? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop and open my message?
Here are the tips you need to write simple yet sizzling body copy, create a subject line that's impossible to ignore, and build a strong house e-mail list that may, over time, outperform your current postal list. You'll find that much of what you already know about direct marketing translates easily to the Internet. Internet
Direct Mail reviews these basics thoroughly yet never lets you forget that you're dealing with a fastchanging, highly technical medium. You're reminded to consider: ● ● ● ●
The online buying habits of your target market Opt-in language, to capture your customers for the long term Opt-out language, to prevent "flaming" from unhappy recipients The technical know-how and hardware capabilities of your customers
Internet Direct Mail explores the advantages of rich media and enhanced graphics in detail and offers reasons not to use these formats. You'll learn the authors' tried and proven-effective rules for composing online email, including how to make it short and sweet, use all-caps effectively, keep the look of text simple and clean, and balance between "tension" and "relief." Whether you are hoping to acquire new customers, announce new products, promote special offers, or generate requests for more information, Internet Direct Mail helps you plan an e-mail campaign that hits the mark. Because these authors believe that the most effective e-mail campaigns are those that dovetail with other online marketing efforts, you'll also find helpful suggestions for enhancing your website, using banner ads to advantage, and exploring links to other websites--all in the context of your company's overall marketing plan. Dozens of examples of successful email campaigns appear in an appendix, showing you what works in black and white. Truly a one-stop, allinclusive resource, Internet Direct Mail can help you jump-start your direct marketing campaign today! STEVAN ROBERTS is president of Edith Roman Associates, a list brokerage and direct-marketing firm. MICHELLE FEIT is President of ePostDirect, an E-mail marketing firm. ROBERT W BLY is the author of more than forty business books. About the Author Robert W. Bly is the author of more than 40 business books. Steve Roberts is president of Edith Roman Associates, a list brokerages and direct-marketing firm. Michelle Feit is vice president of Internet services for Edith Roman Associates.
INTERNET DIRECT MAIL: THE COMPLETE GUIDE TO SUCCESSFUL E-MAIL MARKETING CAMPAIGNS BY ROBERT BLY, MICHELLE FEIT, STEVE ROBERTS PDF
Download: INTERNET DIRECT MAIL: THE COMPLETE GUIDE TO SUCCESSFUL E-MAIL MARKETING CAMPAIGNS BY ROBERT BLY, MICHELLE FEIT, STEVE ROBERTS PDF
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INTERNET DIRECT MAIL: THE COMPLETE GUIDE TO SUCCESSFUL E-MAIL MARKETING CAMPAIGNS BY ROBERT BLY, MICHELLE FEIT, STEVE ROBERTS PDF
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: ● ● ● ●
E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign. ● ● ● ●
Sales Rank: #2791797 in eBooks Published on: 2000-09-22 Released on: 2000-09-22 Format: Kindle eBook
From the Back Cover The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping online--and businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, and you'll reap the rewards of this new medium," say the authors of Internet Direct Mail. Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective directmarketing campaigns. If your company is networked and has a website, nothing should stop you from marketing directly to your online customers and prospects. E-mail campaigns are not only less costly and more effective than paper mailings but also bring you instantaneous results and help you make lasting links with customers in a way that's impossible using "bricks-and-mortar" techniques. Internet Direct Mail is written for those who need to know how to create, send, and track the results of an e-mail campaign. It's also a valuable reference for those who are already marketing online and want to find out how to improve results while avoiding the mistakes that can
cost you sales or customer goodwill. Internet Direct Mail addresses the questions and concerns of serious, legitimate marketers, including: ● ● ● ●
How do I avoid the appearance of "spam"? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop and open my message?
Here are the tips you need to write simple yet sizzling body copy, create a subject line that's impossible to ignore, and build a strong house e-mail list that may, over time, outperform your current postal list. You'll find that much of what you already know about direct marketing translates easily to the Internet. Internet Direct Mail reviews these basics thoroughly yet never lets you forget that you're dealing with a fastchanging, highly technical medium. You're reminded to consider: ● ● ● ●
The online buying habits of your target market Opt-in language, to capture your customers for the long term Opt-out language, to prevent "flaming" from unhappy recipients The technical know-how and hardware capabilities of your customers
Internet Direct Mail explores the advantages of rich media and enhanced graphics in detail and offers reasons not to use these formats. You'll learn the authors' tried and proven-effective rules for composing online email, including how to make it short and sweet, use all-caps effectively, keep the look of text simple and clean, and balance between "tension" and "relief." Whether you are hoping to acquire new customers, announce new products, promote special offers, or generate requests for more information, Internet Direct Mail helps you plan an e-mail campaign that hits the mark. Because these authors believe that the most effective e-mail campaigns are those that dovetail with other online marketing efforts, you'll also find helpful suggestions for enhancing your website, using banner ads to advantage, and exploring links to other websites--all in the context of your company's overall marketing plan. Dozens of examples of successful email campaigns appear in an appendix, showing you what works in black and white. Truly a one-stop, allinclusive resource, Internet Direct Mail can help you jump-start your direct marketing campaign today! STEVAN ROBERTS is president of Edith Roman Associates, a list brokerage and direct-marketing firm. MICHELLE FEIT is President of ePostDirect, an E-mail marketing firm. ROBERT W BLY is the author of more than forty business books. About the Author Robert W. Bly is the author of more than 40 business books. Steve Roberts is president of Edith Roman Associates, a list brokerages and direct-marketing firm. Michelle Feit is vice president of Internet services for Edith Roman Associates. Most helpful customer reviews 0 of 0 people found the following review helpful. A good primer on email marketing By Susanna Hutcheson As one reviewer said, this is a good "entry level" book on email marketing. It doesn't go too deeply into any one area of email and it is slightly outdated as I write this. The part of writing email is quite short and covers only the basics. I thought since Bob Bly was one of the authors, it might go deeper into that all-important area. Nonetheless, it's a good book and well worth the read, especially if you buy a used book for a few
dollars. - Susanna K. Hutcheson 43 of 43 people found the following review helpful. This is the definitive book on e-mail marketing By Jack Ryan ***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book. If you want to know how the pros are using email marketing buy this book. It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business. It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us. Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future. This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services. This book is now the definitive resource on email marketing. 18 of 18 people found the following review helpful. Important Work - These authors have nailed it! By Brad Smith This book makes for some very compelling reading. It is not often that I read a book that delivers the goods... but these authors have nailed it. It uses both traditional and dot com companies to illustrate ways any company can leverage the Internet to gain customers at substantially reduced costs. This book has everything you need to implement a successful e-mail campaign. From how to identify good email lists to how to create the right message. Including dos and don'ts, front-end tips and back end response analysis. Has just the right balance of technical and practical information. I am a marketing manager working for a 'Fortune 500' company. The information in this book cost me hundreds of thousands of dollars to find out. Some things are so important, I wish I thought of them myself or discovered them sooner. I can't wait to try some of these techniques out and see the effect on my next campaign. I am recommending this book to everyone I know. Buy it! See all 11 customer reviews...
INTERNET DIRECT MAIL: THE COMPLETE GUIDE TO SUCCESSFUL E-MAIL MARKETING CAMPAIGNS BY ROBERT BLY, MICHELLE FEIT, STEVE ROBERTS PDF
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How do I avoid the appearance of "spam"? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop and open my message?
Here are the tips you need to write simple yet sizzling body copy, create a subject line that's impossible to ignore, and build a strong house e-mail list that may, over time, outperform your current postal list. You'll find that much of what you already know about direct marketing translates easily to the Internet. Internet Direct Mail reviews these basics thoroughly yet never lets you forget that you're dealing with a fastchanging, highly technical medium. You're reminded to consider: ● ● ●
The online buying habits of your target market Opt-in language, to capture your customers for the long term Opt-out language, to prevent "flaming" from unhappy recipients
●
The technical know-how and hardware capabilities of your customers
Internet Direct Mail explores the advantages of rich media and enhanced graphics in detail and offers reasons not to use these formats. You'll learn the authors' tried and proven-effective rules for composing online email, including how to make it short and sweet, use all-caps effectively, keep the look of text simple and clean, and balance between "tension" and "relief." Whether you are hoping to acquire new customers, announce new products, promote special offers, or generate requests for more information, Internet Direct Mail helps you plan an e-mail campaign that hits the mark. Because these authors believe that the most effective e-mail campaigns are those that dovetail with other online marketing efforts, you'll also find helpful suggestions for enhancing your website, using banner ads to advantage, and exploring links to other websites--all in the context of your company's overall marketing plan. Dozens of examples of successful email campaigns appear in an appendix, showing you what works in black and white. Truly a one-stop, allinclusive resource, Internet Direct Mail can help you jump-start your direct marketing campaign today! STEVAN ROBERTS is president of Edith Roman Associates, a list brokerage and direct-marketing firm. MICHELLE FEIT is President of ePostDirect, an E-mail marketing firm. ROBERT W BLY is the author of more than forty business books. About the Author Robert W. Bly is the author of more than 40 business books. Steve Roberts is president of Edith Roman Associates, a list brokerages and direct-marketing firm. Michelle Feit is vice president of Internet services for Edith Roman Associates.
Also we discuss guides Internet Direct Mail: The Complete Guide To Successful E-Mail Marketing Campaigns By Robert Bly, Michelle Feit, Steve Roberts; you may not find the printed publications here. Numerous collections are supplied in soft file. It will precisely provide you a lot more benefits. Why? The initial is that you could not have to bring the book everywhere by fulfilling the bag with this Internet Direct Mail: The Complete Guide To Successful E-Mail Marketing Campaigns By Robert Bly, Michelle Feit, Steve Roberts It is for the book remains in soft documents, so you could wait in gadget. Then, you could open the gadget anywhere and also read the book correctly. Those are some few benefits that can be obtained. So, take all advantages of getting this soft data publication Internet Direct Mail: The Complete Guide To Successful E-Mail Marketing Campaigns By Robert Bly, Michelle Feit, Steve Roberts in this website by downloading and install in web link offered.
