GLOBALIZATION, SPORT AND CORPORATE NATIONALISM: THE NEW CULTURAL ECONOMY OF THE NEW ZEALAND ALL BLACKS BY JAY SCHERER, STEVE JACKSON
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GLOBALIZATION, SPORT AND CORPORATE NATIONALISM: THE NEW CULTURAL ECONOMY OF THE NEW ZEALAND ALL BLACKS BY JAY SCHERER, STEVE JACKSON PDF
Why ought to await some days to obtain or receive the book Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson that you get? Why should you take it if you can get Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson the faster one? You could discover the same book that you order here. This is it the book Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson that you could obtain straight after buying. This Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson is well known book in the world, naturally many people will certainly attempt to own it. Why don't you come to be the first? Still perplexed with the means?
Review -An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. It also tells a tale of how a small nation can play a significant role in the global sports arena.- (John Harris, Times Higher Education)" About the Author Jay Scherer (Ph.D., University of Otago) is an Associate Professor in the Faculty of Physical Education and Recreation at the University of Alberta. His research interests include globalization, sport and public policy, and cultural studies of sport and leisure. His work has been published in a wide range of journals including the Sociology of Sport Journal, the International Review for the Sociology of Sport and the Journal of Sport and Social Issues. Steve Jackson (Ph.D., University of Illinois) is a Professor at the University of Otago, New Zealand, where he teaches Sociology of Sport and Sport, Culture & Media. Currently the President of the International Sociology of Sport Association (ISSA), his research focuses on globalization, media and national identity. He is co-editor of Social and Cultural Diversity in a Sporting World (2008) and Sport, Beer & Gender: Promotional Culture & Everyday Social Life (2009).
GLOBALIZATION, SPORT AND CORPORATE NATIONALISM: THE NEW CULTURAL ECONOMY OF THE NEW ZEALAND ALL BLACKS BY JAY SCHERER, STEVE JACKSON PDF
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GLOBALIZATION, SPORT AND CORPORATE NATIONALISM: THE NEW CULTURAL ECONOMY OF THE NEW ZEALAND ALL BLACKS BY JAY SCHERER, STEVE JACKSON PDF
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand’s iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union’s lucrative and ongoing corporate partnerships with Rupert Murdoch’s News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas’s evolving local and global advertising campaigns. ● ● ● ● ● ● ●
Sales Rank: #9463581 in Books Published on: 2010-08-17 Original language: English Number of items: 1 Dimensions: 8.80" h x .60" w x 5.80" l, .0 pounds Binding: Paperback 272 pages
Review -An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. It also tells a tale of how a small nation can play a significant role in the global sports arena.- (John Harris, Times Higher Education)" About the Author Jay Scherer (Ph.D., University of Otago) is an Associate Professor in the Faculty of Physical Education and Recreation at the University of Alberta. His research interests include globalization, sport and public policy, and cultural studies of sport and leisure. His work has been published in a wide range of journals including the Sociology of Sport Journal, the International Review for the Sociology of Sport and the Journal of Sport and Social Issues. Steve Jackson (Ph.D., University of Illinois) is a Professor at the University of Otago, New Zealand, where he teaches Sociology of Sport and Sport, Culture & Media. Currently the President of the International Sociology of Sport Association (ISSA), his research focuses on globalization, media
and national identity. He is co-editor of Social and Cultural Diversity in a Sporting World (2008) and Sport, Beer & Gender: Promotional Culture & Everyday Social Life (2009). Most helpful customer reviews See all customer reviews...
GLOBALIZATION, SPORT AND CORPORATE NATIONALISM: THE NEW CULTURAL ECONOMY OF THE NEW ZEALAND ALL BLACKS BY JAY SCHERER, STEVE JACKSON PDF
Collect guide Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson begin with now. However the extra way is by accumulating the soft documents of the book Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson Taking the soft file can be conserved or saved in computer or in your laptop. So, it can be more than a book Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson that you have. The easiest means to expose is that you could additionally conserve the soft file of Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson in your suitable and also readily available gadget. This problem will certainly suppose you frequently check out Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson in the spare times more than chatting or gossiping. It will not make you have bad habit, yet it will lead you to have better habit to read book Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson. Review -An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. It also tells a tale of how a small nation can play a significant role in the global sports arena.- (John Harris, Times Higher Education)" About the Author Jay Scherer (Ph.D., University of Otago) is an Associate Professor in the Faculty of Physical Education and Recreation at the University of Alberta. His research interests include globalization, sport and public policy, and cultural studies of sport and leisure. His work has been published in a wide range of journals including the Sociology of Sport Journal, the International Review for the Sociology of Sport and the Journal of Sport and Social Issues. Steve Jackson (Ph.D., University of Illinois) is a Professor at the University of Otago, New Zealand, where he teaches Sociology of Sport and Sport, Culture & Media. Currently the President of the International Sociology of Sport Association (ISSA), his research focuses on globalization, media and national identity. He is co-editor of Social and Cultural Diversity in a Sporting World (2008) and Sport, Beer & Gender: Promotional Culture & Everyday Social Life (2009).
Why ought to await some days to obtain or receive the book Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson that you get? Why should you take it if you can get Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson the faster one? You could discover the same book that you order here.
This is it the book Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson that you could obtain straight after buying. This Globalization, Sport And Corporate Nationalism: The New Cultural Economy Of The New Zealand All Blacks By Jay Scherer, Steve Jackson is well known book in the world, naturally many people will certainly attempt to own it. Why don't you come to be the first? Still perplexed with the means?
