BLUE OCEAN STRATEGY, EXPANDED EDITION: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
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BLUE OCEAN STRATEGY, EXPANDED EDITION: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT PDF
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BLUE OCEAN STRATEGY, EXPANDED EDITION: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT PDF
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BLUE OCEAN STRATEGY, EXPANDED EDITION: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT PDF
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Published on: 1800 Binding: Hardcover
Most helpful customer reviews 14 of 15 people found the following review helpful. Fluffy, not helpful By Brandie Some may not count this as a review because the book was so worthless to me I had to stop reading not even half way through & skimmed through the rest trying to find something to learn. I've read such great reviews on this book so I forced myself to keep reading to the point that I couldn't anymore and would pass out if I read about Cirque du Soleil once more. The problem with it is there is no actionable steps. It tells you what other companies did but not in depth on how they did it & not even a little bit of how to implement the steps yourself. Pure fluff. Simple as that. 42 of 44 people found the following review helpful. Excellent tools for generating creative strategies By John Gibbs In the decade since the first edition of their book was released, the ferocity of competition in existing industries and the pressures on costs and profits have only intensified, according to authors W Chan Kim and Renee Mauborgne in the latest incarnation of their best-selling book, “Blue Ocean Strategy Expanded Edition”. That is why there is a rising call for creative new solutions and such an allure in the idea of escaping from cut-throat “red ocean” markets into competition-free “blue ocean” market space. While most businesses and organizations are trapped in very difficult competitive environments, there are plenty of examples around of organizations which have carved out their highly profitable blue-ocean niche. Is their success attributable solely to rare strategic brilliance or luck, or is there a systematic way of coming up with winning strategies? According to the authors, there are systematic ways of finding blue oceans, and the book provides a number of tools designed to help the reader do just that. Blue ocean strategy is fundamentally based on value innovation; that is, finding a new way of providing compelling value to clients or customers by pursuing both differentiation and low cost at the same time. To do this, you identify the different strategic factors applicable to a particular industry, and then select some factors to be reduced well below the industry’s standard, some to be raised, some to be eliminated and some new ones to be created. The result of the process
needs to be a focused strategy which diverges significantly from the industry’s average profile, and which comes with a compelling tagline. However, a truly sustainable blue ocean strategy also needs barriers to imitation. These can include: • Alignment barriers, making it difficult for competitors to align their value proposition, profit and people in the same way • Cognitive and organizational barriers, whereby the particular form of value innovation conflicts with competitors’ conventional logic • Brand barriers, whereby the value innovation conflicts with competitors’ brand image • Economic and legal barriers, such as patents, a natural monopoly or a cost advantage driven by high volume While not every reader of the book will discover a perfectly formed blue ocean strategy, almost every reader who spends time and effort working through the tools provided by the authors will come up with some creative strategic ideas which might not otherwise have arisen. This is one of my favourite books on strategy and, although the changes between the first edition and the expanded edition are not substantial, they are still enough to justify the price of buying the new edition. 0 of 0 people found the following review helpful. The other side of strategy articulation By Stephen Carman Anyone interested in strategy articulation is, no doubt, steeped in the traditional approaches to strategy development. Blue Ocean Strategy is a complimentary approach that will benefit existing strategists in existing firms, as well as emerging strategist in startups. See all 129 customer reviews...
BLUE OCEAN STRATEGY, EXPANDED EDITION: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT PDF
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