MOBILE MARKETING: HOW MOBILE TECHNOLOGY IS REVOLUTIONIZING MARKETING, COMMUNICATIONS AND ADVERTISING BY DANIEL ROWLES
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Review "Rowles has definitely nailed the steps that it takes for a business to get with the modern century and learn everything about the mobile side of doing business with today’s customer. Mobile Marketing...is one of those books that every business owner should read." (Samantha Rivera Readers' Favorite) "For most businesses, mobile marketing will be only a part of an Internet marketing strategy. This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I personally found this one of the most helpful books I have read this year, and I highly recommend it." (John Gibbs Leading Business Books) Business readers; marketers and students; small business owners "Mobile Marketing gets to the heart of effective marketing consideration of mobile device usage among consumers. ..A packed guide that businesses large and small will appreciate and can use. Insights are explained so that any professional, from the director in the corporate corner office to the owner of a bed and breakfast, can learn what a customer can experience from a campaign." (Pierre DeBois Small Biz Trends) About the Author Daniel Rowles has worked in digital marketing for almost 15 years on both the client and agency sides. He is a Course Director for the CIM, trains on behalf of Econsultancy and Utalk Marketing, and has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company TargetInternet.com - has helped clients of all types to use digital marketing more effectively,
including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.
MOBILE MARKETING: HOW MOBILE TECHNOLOGY IS REVOLUTIONIZING MARKETING, COMMUNICATIONS AND ADVERTISING BY DANIEL ROWLES PDF
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MOBILE MARKETING: HOW MOBILE TECHNOLOGY IS REVOLUTIONIZING MARKETING, COMMUNICATIONS AND ADVERTISING BY DANIEL ROWLES PDF
Mobile Marketing provides an in-depth hardware and software review of mobile technology including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits. ● ● ● ●
Sales Rank: #591288 in eBooks Published on: 2013-11-03 Released on: 2013-11-03 Format: Kindle eBook
Review "Rowles has definitely nailed the steps that it takes for a business to get with the modern century and learn everything about the mobile side of doing business with today’s customer. Mobile Marketing...is one of those books that every business owner should read." (Samantha Rivera Readers' Favorite) "For most businesses, mobile marketing will be only a part of an Internet marketing strategy. This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I personally found this one of the most helpful books I have read this year, and I highly recommend it." (John Gibbs Leading Business Books) Business readers; marketers and students; small business owners "Mobile Marketing gets to the heart of effective marketing consideration of mobile device usage among consumers. ..A packed guide that businesses large and small will appreciate and can use. Insights are explained so that any professional, from the director in the corporate corner office to the owner of a bed and breakfast, can learn what a customer can experience from a campaign." (Pierre DeBois Small Biz Trends) About the Author Daniel Rowles has worked in digital marketing for almost 15 years on both the client and agency sides. He is a Course Director for the CIM, trains on behalf of Econsultancy and Utalk Marketing, and has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host
of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company TargetInternet.com - has helped clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers. Most helpful customer reviews 4 of 4 people found the following review helpful. How to plan the user journey for mobile marketing By John Gibbs Mobile marketing is all about understanding the user journey, according to Daniel Rowles in this book. It is not about focusing on the device itself; it is about understanding what individuals want to achieve, and we need to understand how the technologies that make up mobile marketing can be used to help achieve the goals of an individual. Users of mobile devices tend to want more specific information in a shorter amount of time, so broadcast generic messages are unlikely to work. Instead, the marketer needs to go back to the basics and select appropriate tools, channels and content to reach a clearly defined and wellunderstood target audience. It is very easy to be seduced by the creative possibilities of new technologies, but marketing success requires a well-defined strategy and clear measurement framework. Part One of the book describes the mobile consumer, technology change, devices and platforms, mobile usage statistics, and the future of mobile marketing. Part Two provides a tactical toolkit which includes discussion of: • Mobile sites and responsive design • Ways of building, marketing and maintaining apps • The uses of social media in a mobile context • Mobile search and search engine optimisation • Mobile advertising • Augmented reality • QR codes • Near field communication • Short messaging services; and • Mobile analytics For most businesses, mobile marketing will be only a part of an Internet marketing strategy. This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I personally found this one of the most helpful books I have read this year, and I highly recommend it. 4 of 4 people found the following review helpful. Demystifying the mobile beast By David Wineberg If the term native app brings shivers to your spine and a tingling in the hairs on your arm, Mobile Marketing is for you. It's a very high level overview of the options and alternatives in the smorgasbord of mobile marketing options. It demystifies terms, shows how the concepts compare, and basically prepares you for a conversation you might not be able to have otherwise. I particularly liked the emphasis at the beginning, that mobile marketing is not going to work for you
unless you have a strategy. Just doing it because - you should and everyone else is - is going to end in miserable failure. The boss says we need an app is not sufficient information to proceed. But then, it never has been. The book is a breeze to read, is organized by someone who says these things every day of his life in seminars, and covers the bases. It's not as detailed as a "Dummies" book, but it allows you to come away with the impression that you now get it. That's worth something. David Wineberg 3 of 3 people found the following review helpful. Useful and a surprising compelling read. By Andrew R Favell I would never claim to be a "digital native", in fact, I'm not entirely sure I know what one is. However I have been running a popular website about mobile marketing and mobile Web for five years, so I've got a broad understanding of most aspects of mobile. I found this book very useful and a surprisingly compelling read. It articulates the theories and terminology of mobile marketing succinctly, with interesting graphs and case studies from around the world. All references and statistics are sourced, so you can find out more. I particularly liked the tools section covering mobile/responsive sites, apps (including questions to ask a potential mobile agency), social media (made loads of notes here), mobile search, both SEO and paid, mobile ads, messaging, analytics and so on. You know, I may actually read it twice. I highly recommend this book to anyone who wants to know more about mobile marketing, mobile Web etc. Buy it. You aren't going to agree with all of it, you may already know some of it, but you will learn a lot from it. It's not a blueprint for your mobile strategy, but should stop you wasting your money on a whimsical vanity project. It gives you the big picture. The most unusual thing about this, for a work-related book, is that it is really readable, which makes it the ideal present for the marketer, webby, techie in your life... or for that person in every office who reckons they are a mobile expert because they know how to work a smartphone. Andy Favell, Editor, mobiThinking. See all 9 customer reviews...
MOBILE MARKETING: HOW MOBILE TECHNOLOGY IS REVOLUTIONIZING MARKETING, COMMUNICATIONS AND ADVERTISING BY DANIEL ROWLES PDF
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When someone needs to go to the book establishments, search shop by establishment, rack by shelf, it is very bothersome. This is why we offer guide compilations in this internet site. It will
alleviate you to browse guide Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications And Advertising By Daniel Rowles as you such as. By browsing the title, author, or writers of the book you want, you can find them swiftly. At home, workplace, or even in your means can be all ideal place within internet links. If you want to download the Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications And Advertising By Daniel Rowles, it is quite easy after that, since now we extend the link to purchase and make bargains to download and install Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications And Advertising By Daniel Rowles So very easy!
