STRATEGIC MARKETING BY DAVID CRAVENS, NIGEL PIERCY
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STRATEGIC MARKETING BY DAVID CRAVENS, NIGEL PIERCY PDF
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STRATEGIC MARKETING BY DAVID CRAVENS, NIGEL PIERCY PDF
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STRATEGIC MARKETING BY DAVID CRAVENS, NIGEL PIERCY PDF
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STRATEGIC MARKETING BY DAVID CRAVENS, NIGEL PIERCY PDF
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decisionmaking process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. ● ● ● ● ● ● ●
Sales Rank: #226215 in Books Published on: 2012-06-21 Original language: English Number of items: 1 Dimensions: 10.00" h x 1.20" w x 8.30" l, 2.90 pounds Binding: Hardcover 672 pages
Most helpful customer reviews 1 of 1 people found the following review helpful. Textbook Capitalism By Tia Lauve Despite my school requiring the latest print edition, the case studies are extremely outdated and there is hardly any information newer than 2008. I could have bought the 2010 edition for way cheaper used and I would have had the same book. The textbook racket in the US is BS. 1 of 1 people found the following review helpful. Very useful for students By Clifford B. Anglade The author provides a lot of information and insight on the principles of marketing and how to use these principles effectively in marketing a product and service for business. A useful book for students pursuing a business degree with a marketing concentration. 1 of 1 people found the following review helpful. Do not purchase, Rent only if need be By Tony M. Boring, boring, boring. I'm sure there's some good material in there, maybe, but all I notice is a ton of buzzwords and a whole lot of noise. Rent this if you have to, but depending on your professor, I'd skip getting it altogether if possible. See all 11 customer reviews...
STRATEGIC MARKETING BY DAVID CRAVENS, NIGEL PIERCY PDF
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