CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY BY DELBERT HAWKINS
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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY BY DELBERT HAWKINS PDF
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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY BY DELBERT HAWKINS PDF
Consumer behavior: building marketing strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. ● ● ● ● ● ●
Sales Rank: #1742788 in Books Published on: 2014 Original language: English Number of items: 1 Dimensions: 24.02" h x 2.80" w x 18.50" l, 2.20 pounds Binding: Paperback
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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY BY DELBERT HAWKINS PDF
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