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[PDF BOOK] Marketing 4.0: Moving from Traditional to Digital - Full Ebook By Philip Kotler ENJOY UNLIMITED EBOOKS, AUDIOBOOKS, AND MORE! Simply Sign Up to one of our plans and start browsing. Select a trial membership to give us a try. Cancel anytime.

Book details ●

Author : Philip Kotler

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Pages : 208 pages

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Publisher : Wiley 2016-12-05

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Language : English

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ISBN-10 : 1119341205

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ISBN-13 : 9781119341208

Book Synopsis Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing subculture splintering that will shape tomorrow s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them