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Book details ●
Author : Daniel Diermeier
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Pages : 320 pages
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Publisher : McGraw-Hill Education 2011-05-12
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Language : English
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ISBN-10 : 0071763740
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ISBN-13 : 9780071763745
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Book Synopsis Leverage your company’s most important asset! “Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.?? ?Philip Kotler, S.C. Johnson &Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University “Reputation Rules [provides a] ‘sixth sense’ for both reputational risks and opportunities. I highly recommend the book.?? ?Samuel Allen, Chairman and Chief Executive Officer, Deere &Company “Diermeier provides important insights for managing reputation and turning challenges into opportunities. The lessons will become an essential component of a manager’s repertoire.?? ?David Baron, David S. and Ann M. Barlow Professor of Political Economy and Strategy, Emeritus, Stanford Graduate School of Business “Reputation
